seo_and_big_search-maile_ohye.ppt

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seo_and_big_search-maile_ohye.ppt

  1. 1. SEO and Big Search Maile Ohye Developer Programs Tech Lead November 12, 2008
  2. 2. Agenda <ul><li>Discuss YouTube’s solid features </li></ul><ul><ul><ul><li>Properties we can all mimic </li></ul></ul></ul><ul><li>Unveil the big secrets at Google! </li></ul><ul><ul><ul><li>Similar to the excitement of your dad telling a knock-knock joke </li></ul></ul></ul>
  3. 3. YouTube: Media with HTML content & navigation Source: http://www.youtube.com/watch?v=a1Y73sPHKxw Site navigation in HTML; separate from rich media Descriptive content alongside rich media One page per “thing”
  4. 4. YouTube: Solid features <ul><li>Allow easy navigation and search </li></ul><ul><ul><ul><li>Star rating and views easily recognized </li></ul></ul></ul><ul><li>Create social aspect with user-generated content and embed URL </li></ul><ul><ul><li>Give stickiness factor (related videos, “subscribe” option) </li></ul></ul><ul><ul><li>Provide consistent uptime </li></ul></ul>
  5. 6. Google.com: Create internal best practices <ul><li>Create “SEO starter guide&quot; for new product/content releases </li></ul><ul><li>Educate on search support policies, tools, webmaster guidelines </li></ul><ul><ul><ul><li>Public tools (Analytics, Webmaster Tools) utilized by individual product teams </li></ul></ul></ul><ul><ul><ul><li>Rel=nofollow links when money is exchanged </li></ul></ul></ul><ul><li>Attempt to minimize launch roadblocks </li></ul>
  6. 7. Release starter guide externally! <ul><li>Provide quick reference for any site or company </li></ul><ul><li>Request for feedback (visit our Webmaster Central Blog) </li></ul>
  7. 8. SEO Starter Guide <ul><li>Utilize semantic HTML (correct headings) </li></ul><ul><li>Organize content logically </li></ul>
  8. 9. SEO Starter Guide <ul><li>Relevant surrounding text </li></ul><ul><li>Accurate filenames </li></ul><ul><li>Descriptive alt text for images </li></ul><ul><ul><ul><li>Alt text used as anchor text for image links </li></ul></ul></ul><ul><ul><ul><li><a href=&quot;bicycle.html&quot;><img alt=&quot;my red bicycle&quot; src=&quot;bicycle.jpg&quot;/></a> </li></ul></ul></ul>
  9. 10. Participate in your community <ul><li>Provide value </li></ul><ul><ul><ul><li>Unique, compelling service(s) </li></ul></ul></ul><ul><ul><ul><li>Simplify people’s life (docs, gmail, calendar) </li></ul></ul></ul><ul><li>Act responsibly </li></ul><ul><ul><ul><li>Large sites can be penalized, too </li></ul></ul></ul><ul><ul><ul><ul><li>pissedconsumer.com </li></ul></ul></ul></ul><ul><ul><li>Have fun </li></ul></ul><ul><ul><ul><li>Halloween robots.txt </li></ul></ul></ul>
  10. 11. Thanks! Visit our blog, help center, and discussion forum linked from Google Webmaster Central http://www.google.com/webmasters

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