reputation_monitoring_and_management-andy_beal.ppt

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reputation_monitoring_and_management-andy_beal.ppt

  1. 1. Monitoring Your Reputation Presented by: Andy Beal Founder of Trackur.com
  2. 2. Who is Andy Beal? <ul><li>Internet marketing consultant: </li></ul><ul><ul><li>Online reputation management </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul><ul><li>Editor at MarketingPilgrim.com </li></ul><ul><li>Founder of Trackur.com </li></ul><ul><li>Coauthor of online reputation management book “Radically Transparent” </li></ul>
  3. 3. <ul><li>Big News </li></ul>
  4. 4. Why Monitor? <ul><li>product ideas keywords </li></ul><ul><li>blog sentiment news articles </li></ul><ul><li>customer comments industry trends scandals </li></ul><ul><li>product recalls client opportunities </li></ul>
  5. 5. Monitor What? <ul><li>company products executives services competitors customers patents stocks press releases partners reviews industry news product launches </li></ul>
  6. 6. Industry moreover.com/categories/category_list_rss.html
  7. 7. Mainstream News news.google.com /
  8. 8. News Buzz Digg.com
  9. 9. Upcoming News google.com/trends
  10. 10. Blog Posts Technorati.com
  11. 11. More Blog Posts blogsearch.google.com /
  12. 12. Blog Comments Backtype.com
  13. 13. Blog Conversations blogpulse.com/conversation
  14. 14. Blog Trends blogpulse.com/trend
  15. 15. Bookmarks del.icio.us/popular/
  16. 16. Photos Flickr.com
  17. 17. Videos video.google.com
  18. 18. Tags keotag.com
  19. 19. Forum Posts boardtracker.com
  20. 20. Twitter search.twitter.com
  21. 21. Changing Information wikipedia.org
  22. 22. Customer Reviews Epinions.com
  23. 23. Email Updates google.com/alerts
  24. 24. The Untrackable copernic.com
  25. 25. One Stop Shop Trackur.com
  26. 26. Thanks! <ul><li>ORM Workshop in Vegas: </li></ul><ul><ul><li>andybeal.com/training-seminar </li></ul></ul><ul><li>Try Trackur Free for 14 days: </li></ul><ul><ul><li>Trackur.com </li></ul></ul><ul><li>Buy my book: </li></ul><ul><ul><li>RadicallyTransparent.com </li></ul></ul><ul><li>Hire me!  </li></ul><ul><ul><li>[email_address] </li></ul></ul>

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