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real_world_low_risk_high_reward_link-rebecca_kelley.ppt

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  • 1. Link Building: The Red-Headed Stepchild of SEO Rebecca Kelley
  • 2. Traditional Link Building Sucks
    • Time-consuming
    • Repetitive
    • Risky
    • Low ROI
  • 3. But...We All Need Links
    • Links = a vote
    • More links = better rankings
    • Quality over quantity
    • Links bring traffic
    • Yada yada yada
  • 4. Strategy #1: Find Brand Mentions, Ask for a Link
  • 5. Strategy #2: Identify Broken Inbound Links
    • Google Webmaster Tools' Crawl Error Sources
    • Contact linkers, ask them to fix the link
  • 6. Strategy #3: Take Advantage of Broken Links to Your Competitors
    • “ no longer available”/“no longer offer [keyword]”
    • Contact site owner
    • Contact sites linking to the broken page
  • 7. Strategy #4: Find Out Who's Linking to Your Competitors Yahoo Hubfinder
  • 8. Yahoo Hubfinder Results
  • 9. Strategy #5: Take Advantage of Confirmation Emails
    • Customers who like you will comply
    • Links are editorial & relevant
    • Scalable strategy
  • 10. Strategy #6: Embed Links in Widgets, Badges, Banners
    • Create a quiz, poll, shareable content
    • Offer embeddable tools, programs
    • Include a link back to your site
  • 11. Strategy #7: Create Some Link Bait (My Favorite Strategy)‏
    • Brainstorm content ideas & host it on your site
    • Promote the content via social media sites, forums, blogs, etc.
    • Receive links!
  • 12. Identify Link Bait Opportunities
    • Research your sector's link-worthiness
    • Discover the big players in your field
    • Target social media/social news sites
  • 13. Analyze Current Trends
  • 14. Don't Neglect Your Own Industry
    • Identify niche blogs & forums
    • Start participating/ networking
    • Build those links!
  • 15. Handy Resources
    • Tools:
      • linkhounds.com/hub-finder/hubfinder.php
      • seomoz.org/linkscape
      • seomoz.org/backlink-analysis
      • quarkbase.com
      • siteexplorer.search.yahoo.com
      • google.com/webmasters/tools
  • 16. Handy Resources
    • Blog Posts:
      • seobook.com/art-pitching-email
      • searchengineland.com/lands/link-week.php
      • seomoz.org/blog/long-list-of-link-searches
      • seomoz.org/blog/a-long-list-of-competitive-link-searches
      • * Coming soon: Professional Link Building Guide by Eric Enge
  • 17. Handy Resources
    • Social Media Marketing & Content Creation
      • 10e20 (10e20.com)‏
      • Brent Csutoras (brentcsutoras.com)‏
      • Jason Arango (jason.arango@gmail.com)‏
  • 18. Thank You! Rebecca Kelley [email_address]