Link Building: The Red-Headed Stepchild of SEO Rebecca Kelley
Traditional Link Building Sucks <ul><li>Time-consuming </li></ul><ul><li>Repetitive </li></ul><ul><li>Risky </li></ul><ul>...
But...We All Need Links <ul><li>Links = a vote </li></ul><ul><li>More links = better rankings </li></ul><ul><li>Quality ov...
Strategy #1: Find Brand Mentions, Ask for a Link
Strategy #2: Identify Broken Inbound Links  <ul><li>Google Webmaster Tools' Crawl Error Sources  </li></ul><ul><li>Contact...
Strategy #3: Take Advantage of Broken Links to Your Competitors  <ul><li>“ no longer available”/“no longer offer [keyword]...
Strategy #4: Find Out Who's Linking to Your Competitors Yahoo Hubfinder
Yahoo Hubfinder Results
Strategy #5: Take Advantage of Confirmation Emails <ul><li>Customers who like you will comply </li></ul><ul><li>Links are ...
Strategy #6: Embed Links in Widgets, Badges, Banners <ul><li>Create a quiz, poll, shareable content </li></ul><ul><li>Offe...
Strategy #7: Create Some Link Bait (My Favorite Strategy)‏ <ul><li>Brainstorm content ideas & host it on your site </li></...
Identify Link Bait Opportunities <ul><li>Research your sector's link-worthiness </li></ul><ul><li>Discover the big players...
Analyze Current Trends
Don't Neglect Your Own Industry <ul><li>Identify niche blogs & forums </li></ul><ul><li>Start participating/ networking </...
Handy Resources <ul><li>Tools:  </li></ul><ul><ul><li>linkhounds.com/hub-finder/hubfinder.php </li></ul></ul><ul><ul><li>s...
Handy Resources <ul><li>Blog Posts: </li></ul><ul><ul><li>seobook.com/art-pitching-email </li></ul></ul><ul><ul><li>search...
Handy Resources <ul><li>Social Media Marketing & Content Creation </li></ul><ul><ul><li>10e20 (10e20.com)‏ </li></ul></ul>...
Thank You! Rebecca Kelley [email_address]
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real_world_low_risk_high_reward_link-rebecca_kelley.ppt

  1. 1. Link Building: The Red-Headed Stepchild of SEO Rebecca Kelley
  2. 2. Traditional Link Building Sucks <ul><li>Time-consuming </li></ul><ul><li>Repetitive </li></ul><ul><li>Risky </li></ul><ul><li>Low ROI </li></ul>
  3. 3. But...We All Need Links <ul><li>Links = a vote </li></ul><ul><li>More links = better rankings </li></ul><ul><li>Quality over quantity </li></ul><ul><li>Links bring traffic </li></ul><ul><li>Yada yada yada </li></ul>
  4. 4. Strategy #1: Find Brand Mentions, Ask for a Link
  5. 5. Strategy #2: Identify Broken Inbound Links <ul><li>Google Webmaster Tools' Crawl Error Sources </li></ul><ul><li>Contact linkers, ask them to fix the link </li></ul>
  6. 6. Strategy #3: Take Advantage of Broken Links to Your Competitors <ul><li>“ no longer available”/“no longer offer [keyword]” </li></ul><ul><li>Contact site owner </li></ul><ul><li>Contact sites linking to the broken page </li></ul>
  7. 7. Strategy #4: Find Out Who's Linking to Your Competitors Yahoo Hubfinder
  8. 8. Yahoo Hubfinder Results
  9. 9. Strategy #5: Take Advantage of Confirmation Emails <ul><li>Customers who like you will comply </li></ul><ul><li>Links are editorial & relevant </li></ul><ul><li>Scalable strategy </li></ul>
  10. 10. Strategy #6: Embed Links in Widgets, Badges, Banners <ul><li>Create a quiz, poll, shareable content </li></ul><ul><li>Offer embeddable tools, programs </li></ul><ul><li>Include a link back to your site </li></ul>
  11. 11. Strategy #7: Create Some Link Bait (My Favorite Strategy)‏ <ul><li>Brainstorm content ideas & host it on your site </li></ul><ul><li>Promote the content via social media sites, forums, blogs, etc. </li></ul><ul><li>Receive links! </li></ul>
  12. 12. Identify Link Bait Opportunities <ul><li>Research your sector's link-worthiness </li></ul><ul><li>Discover the big players in your field </li></ul><ul><li>Target social media/social news sites </li></ul>
  13. 13. Analyze Current Trends
  14. 14. Don't Neglect Your Own Industry <ul><li>Identify niche blogs & forums </li></ul><ul><li>Start participating/ networking </li></ul><ul><li>Build those links! </li></ul>
  15. 15. Handy Resources <ul><li>Tools: </li></ul><ul><ul><li>linkhounds.com/hub-finder/hubfinder.php </li></ul></ul><ul><ul><li>seomoz.org/linkscape </li></ul></ul><ul><ul><li>seomoz.org/backlink-analysis </li></ul></ul><ul><ul><li>quarkbase.com </li></ul></ul><ul><ul><li>siteexplorer.search.yahoo.com </li></ul></ul><ul><ul><li>google.com/webmasters/tools </li></ul></ul>
  16. 16. Handy Resources <ul><li>Blog Posts: </li></ul><ul><ul><li>seobook.com/art-pitching-email </li></ul></ul><ul><ul><li>searchengineland.com/lands/link-week.php </li></ul></ul><ul><ul><li>seomoz.org/blog/long-list-of-link-searches </li></ul></ul><ul><ul><li>seomoz.org/blog/a-long-list-of-competitive-link-searches </li></ul></ul><ul><ul><li>* Coming soon: Professional Link Building Guide by Eric Enge </li></ul></ul>
  17. 17. Handy Resources <ul><li>Social Media Marketing & Content Creation </li></ul><ul><ul><li>10e20 (10e20.com)‏ </li></ul></ul><ul><ul><li>Brent Csutoras (brentcsutoras.com)‏ </li></ul></ul><ul><ul><li>Jason Arango (jason.arango@gmail.com)‏ </li></ul></ul>
  18. 18. Thank You! Rebecca Kelley [email_address]

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