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ppc_engine_vendor_panel-dustin_kwan.ppt

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  • - Parent company IAC, Inc.
  • - Standard Bid Mangement, Geo Targeting, Ad Scheduling, Conversion Tracking, to name a few
  • ASL has 3 rd largest network reach, 4 th largest in search share
  • Many of our users aren’t on other search networks, reach additional users that aren’t currently seeing your ads. 62MM total uniques = 43MM users not on MSN, 31MM users not on Yahoo!, and 18MM users not on Google
  • Increased frequency
  • When people don’t find what they’re looking for on one search engine, they go to another site “ The Greatest Share of Ask.com visitors came from Google in the last three months shown implies the smaller search engine is a key second choice when people don’t find what they need from Google”
  • Like television, you don’t advertise only on one tv network. - Multiple clicks = retargeting PPC = Branding without CPM costs across top networks Keyword expansion and bid management are the 2 most effective techniques for increasing clicks. However, they are time consuming tactics that will also raise your overall CPA. Many marketers are using these techniques exclusively on Google and Yahoo! – long after they have hit the point of diminishing return.
  • ASL Support is here to help!
  • Transcript

    • 1. Ask Sponsored Listings PubCon Las Vegas, November 11th 2008 PPC Engine Vendor Panel
    • 2. Agenda
      • What we’ll cover:
      • Who is Ask Sponsored Listings?
      • Why advertise on multiple search networks?
      • Implementation tips
      • Key takeaways
    • 3. Who is Ask Sponsored Listings?
    • 4. Ask Sponsored Listings (ASL)
      • ASL provides paid search ads to over 90 premium search partners
    • 5. Ask Sponsored Listings (ASL)
      • ASL is the “Prius” of Paid Search Engines
      • Standard targeting, optimization features & more
      • Economical & cost efficient
    • 6. ASL Lowers Your Campaign CPCs & CPAs
      • Ask Sponsored Listings delivers significantly lower CPC and CPA metrics than the other major search engines.
      *Source: Internal Data & Marketing Sherpa Benchmark Guide 2008
    • 7. Why advertise on multiple search networks?
    • 8. The Top Search Networks
      • There’s value in every top tier search network
      • ASL is 3 rd in reach with 62 Million Unique Users
      *Source: comScore Media Metrix, September 2008 Search Property Unique Users (000s)* Reach* Total Searches* (MM) Share of Searches* Google Search 127,924 68% 5.4B 57.0% Yahoo! Search 76,128 40% 2.2B 23.7% Ask Network 62,101 33% 444M 4.7% MSN Live Search 45,487 24% 969M 10.3% AOL Search 32,278 17% 405M 4.3%
    • 9. Reach More Unique Users …
      • Reach additional ASL searchers who do not use on MSN, Yahoo! or Google
      *Source: comScore Media Metrix, December 2007
    • 10. ...AND Increase Brand Awareness
      • Reach searchers who will see your ads across multiple trusted search sites
      *Source: comScore Media Metrix, December 2007
    • 11. Searchers Use Multiple Search Engines 25% of Ask.com users visited other top tier search sites immediately before visiting Ask.com* 17% of Google users visited other top tier search sites immediately before visiting Google* *Source: eMarketer, Search Engine Marketing: User & Spending Trends, Jan 2008
    • 12. Combined Power of Paid Search
      • Combine ASL with other top tier PPC search engines for the best performance
            • ASL + Google + MSN + Yahoo! = Improved ROI
      *Source: Internal Data CPA Clicks Google ASL + Google + MSN + Yahoo! Google + Yahoo
    • 13. Implementation Tips
    • 14. Implementation Tips
      • All paid search engines have similar campaign structures
      • There are a lot of tools readily available
        • Campaign import, bulk uploads, APIs, and more
      • Utilize your existing keyword lists
        • One size does not always fit all
        • Pricing & performance variations across networks
      • Add advanced features when possible
        • Insertion codes, conversion tracking, etc.
    • 15. Key Takeaways
      • ASL will increase your campaign reach and performance
      • Combined power of paid search will increase your total clicks and ROI
      • Use available tools to easily manage and optimize your campaigns
    • 16. Thank You
      • Dustin Kwan
      • Ask Sponsored Listings
      • Email: [email_address]
      • http://www.asksponsoredlistings.com
      • New advertiser $25 coupon code: pubcon08
      • valid through 12/15/08
      • Ask for our ASL holiday keyword list