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podcasting_and_podcast_optimization-tim_bourquin.ppt

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Transcript

  • 1. Podcasts That Work
  • 2. TNC New Media
    • k
  • 3. Old Model
    • k
  • 4. New Model
    • k
  • 5. Best Reasons
    • Attention of Customers
    • New Revenue Sources
    • Human Face on Your Company
    • Builds Community
  • 6. Worst Reasons
    • Everyone Else Is
    • Boss Wants You To
    • You Want to Be Web 2.0ish
  • 7. Give it to Marketing?
    • Who?
  • 8. Listeners Speak
    • 84% of radio listeners think that “listening to commercials is a fair price for free programming
    • 34% of radio listeners find that radio ads become so “annoying” and “intrusive” they sometimes turn it off (38% if they own an mp3 player)
    • The younger the audience the more they find ads intolerable - Arbitron Spot Study
  • 9. Effective New Media
    • 5 “E”s
  • 10. The 5 “E”s
    • Entertains
  • 11. The 5 “E”s
    • Engages
  • 12. The 5 “E”s
    • Educates
  • 13. The 5 “E”s
    • Encourages
    • Action
  • 14. The 5 “E”s
    • Easy To Consume
  • 15.  
  • 16. Castrol NHRA Driver Ashley Force
  • 17. Castrol Castrol Executives
  • 18. Starbucks
  • 19. Starbucks response
  • 20. From Podcasting News
  • 21. What went wrong
    • What Happened?
  • 22. What went wrong
    • Not listener-focused
  • 23. New Media Done Right
  • 24. Doesn’t Have to Be Long
  • 25. Getting Started
  • 26. Getting Started
  • 27. Make it Easy
    • Length and frequency - our tests
    • Choices to click - play immediately
    • Flash - WimpyPlayer.com
    • Ability for people to link directly to specific show
    • Show notes - possibly with times
    • Multiple subscribe buttons
    • Home page promotion – interview CEO
    • ELIMINATE ALL BARRIERS
  • 28. Get Creative
    • Interviews with customers
    • Spontaneous conversations
    • Stories
    • “ Behind the Scenes” Tours
    • Top 10 Lists
    • Anything Not Normally Available Elsewhere
  • 29. Showing Results
    • Downloads
    • Page views
    • Clicks on links in show notes
    • Leads Gathered
      • Emails
      • Physical Addresses
    • Registrations / Sales
    • Feedback from your audience
  • 30. Tim Bourquin
    • Tim Bourquin
    • 949-348-2590 ext. 15
    • [email_address]
    • Twitter: timbourquin
    • www.NewMediaExpo.com