Syndicating Your  Multimedia Content Presented by: Glenn Gaudet CMO of Treedia Labs Podcaster & Snowboarder
Treedia Labs <ul><li>Content aggregator and distributor </li></ul><ul><li>Provides back end technology that powers: </li><...
<ul><li>Choose your approach: </li></ul><ul><ul><li>Downloaded vs. Streaming </li></ul></ul><ul><li>Examples: </li></ul><u...
Focus on Podcast Syndication <ul><li>What is a podcast? </li></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Video </li>...
Podcast Consumption  (16-54 age demo) <ul><li>Penetration  (among Internet users) </li></ul><ul><ul><li>21% in 2007 </li><...
Syndication of Content <ul><li>RSS (Really Simple Syndication) </li></ul><ul><ul><li>The defacto standard for any content ...
Partnering for Syndication <ul><li>Hosting services  (libsyn.com) </li></ul><ul><ul><li>Host file </li></ul></ul><ul><ul><...
What Next? <ul><li>Once you get your RSS feed… </li></ul><ul><ul><li>“ Submit baby, submit” </li></ul></ul><ul><ul><ul><li...
Build an Audience <ul><li>Existing Marketing Materials </li></ul><ul><li>Widgets </li></ul><ul><li>Social Media </li></ul>...
Analytics <ul><li>Feedburner helps but falls short on the podcast side </li></ul><ul><li>Look to hosting services and aggr...
Analytics to Track <ul><li>How much audience? </li></ul><ul><li>Who is the audience? </li></ul><ul><li>How and where do th...
Monetizing Content <ul><li>Three approaches </li></ul><ul><ul><li>Embedded sponsorships </li></ul></ul><ul><ul><li>Ad inse...
Advertising Approaches <ul><li>Sponsorship mentions or full ads pre-baked into content that is distributed </li></ul><ul><...
Lead Generation Approach <ul><li>Request contact and demo info as the price for consuming FREE content </li></ul><ul><li>S...
Want to Learn More? <ul><li>Contact me directly: </li></ul><ul><ul><li>Glenn Gaudet </li></ul></ul><ul><ul><li>[email_addr...
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podcasting_and_podcast_optimization-glenn_gaudet.ppt

  1. 1. Syndicating Your Multimedia Content Presented by: Glenn Gaudet CMO of Treedia Labs Podcaster & Snowboarder
  2. 2. Treedia Labs <ul><li>Content aggregator and distributor </li></ul><ul><li>Provides back end technology that powers: </li></ul><ul><ul><li>Sites like Podcast.com & Videocast.com </li></ul></ul><ul><ul><li>Podcast on-deck applications for device manufacturers such as Motorola & Sony </li></ul></ul>
  3. 3. <ul><li>Choose your approach: </li></ul><ul><ul><li>Downloaded vs. Streaming </li></ul></ul><ul><li>Examples: </li></ul><ul><ul><li>Download - iTunes, Podcast.com </li></ul></ul><ul><ul><li>Streaming - YouTube </li></ul></ul>Content Distribution Options
  4. 4. Focus on Podcast Syndication <ul><li>What is a podcast? </li></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Downloadable </li></ul></ul><ul><ul><li>Most sites enable play on site </li></ul></ul>
  5. 5. Podcast Consumption (16-54 age demo) <ul><li>Penetration (among Internet users) </li></ul><ul><ul><li>21% in 2007 </li></ul></ul><ul><ul><li>49% in 2008 </li></ul></ul><ul><li>USA Frequency </li></ul><ul><ul><li>Daily 16% </li></ul></ul><ul><ul><li>Weekly 37% </li></ul></ul><ul><ul><li>Monthly 20% </li></ul></ul>Worldwide Q1 2008 Consumption Source: Universal McCann - Next Thing Now Report March 2008
  6. 6. Syndication of Content <ul><li>RSS (Really Simple Syndication) </li></ul><ul><ul><li>The defacto standard for any content syndication </li></ul></ul><ul><ul><li>XML based </li></ul></ul><ul><ul><li>Very easy to use </li></ul></ul><ul><ul><li>Not so much a standard as a guideline (which is a problem) </li></ul></ul>
  7. 7. Partnering for Syndication <ul><li>Hosting services (libsyn.com) </li></ul><ul><ul><li>Host file </li></ul></ul><ul><ul><li>Generate RSS </li></ul></ul><ul><ul><li>Submit to some aggregation sites </li></ul></ul><ul><li>Production & Hosting services (blogtalkradio.com) </li></ul><ul><ul><li>All of the above plus production </li></ul></ul><ul><ul><li>Usually more prevalent around audio content </li></ul></ul><ul><li>Or…Do it all yourself </li></ul>
  8. 8. What Next? <ul><li>Once you get your RSS feed… </li></ul><ul><ul><li>“ Submit baby, submit” </li></ul></ul><ul><ul><ul><li>As many aggregators as you can find… Podcast.com, iTunes etc. </li></ul></ul></ul><ul><ul><ul><li>It is free and gets you more exposure </li></ul></ul></ul><ul><ul><li>“ Track baby, track” </li></ul></ul><ul><ul><ul><li>Get as much data as you can </li></ul></ul></ul><ul><ul><ul><li>Most RSS publishers only get number of downloads </li></ul></ul></ul>
  9. 9. Build an Audience <ul><li>Existing Marketing Materials </li></ul><ul><li>Widgets </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Buddies </li></ul></ul><ul><ul><li>Ratings </li></ul></ul><ul><li>Search Engine Rankings </li></ul><ul><li>Aggregators like Podcast.com & iTunes </li></ul>
  10. 10. Analytics <ul><li>Feedburner helps but falls short on the podcast side </li></ul><ul><li>Look to hosting services and aggregators to get more analytics </li></ul><ul><li>Not enough to build audience… need to understand your audience </li></ul>
  11. 11. Analytics to Track <ul><li>How much audience? </li></ul><ul><li>Who is the audience? </li></ul><ul><li>How and where do they consume the content? </li></ul><ul><li>Demographics!! </li></ul>
  12. 12. Monetizing Content <ul><li>Three approaches </li></ul><ul><ul><li>Embedded sponsorships </li></ul></ul><ul><ul><li>Ad insertions </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul>
  13. 13. Advertising Approaches <ul><li>Sponsorship mentions or full ads pre-baked into content that is distributed </li></ul><ul><li>Use of ad insertion technology </li></ul><ul><ul><li>Warning - This approach works only in closed environments so limits your potential audience </li></ul></ul><ul><ul><li>Heavily used in premium content sites such as Hulu.com </li></ul></ul>
  14. 14. Lead Generation Approach <ul><li>Request contact and demo info as the price for consuming FREE content </li></ul><ul><li>Sweeten the pot with a strong CTA - white papers, newsletters etc. </li></ul><ul><li>Be specific about content </li></ul><ul><li>Create unique content to YOUR market </li></ul>
  15. 15. Want to Learn More? <ul><li>Contact me directly: </li></ul><ul><ul><li>Glenn Gaudet </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>617.401.2417 </li></ul></ul><ul><ul><li>Twitter: glenng </li></ul></ul><ul><li>Visit our web sites: </li></ul><ul><ul><li>http://podcast.com - Podcast distribution site </li></ul></ul><ul><ul><li>http://treedia.com - Corporate site </li></ul></ul>

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