local_and_mobile_search-bill_mungovan.ppt
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  • Uniquely Identify a Device Match against an extensive library of devices profiles to uniquely identify the mobile device Improved Visitor Identification Provides an accurate profile of the mobile audience to make better content decisions Data Collection with Any Mobile Device Enhanced capabilities to accurately capture the right data from a variety of mobile devices Geo-location and Carrier Identification Develop more accurate marketing campaigns, specific by country and carrier
  • Uniquely Identify a Device Match against an extensive library of devices profiles to uniquely identify the mobile device Improved Visitor Identification Provides an accurate profile of the mobile audience to make better content decisions Data Collection with Any Mobile Device Enhanced capabilities to accurately capture the right data from a variety of mobile devices Geo-location and Carrier Identification Develop more accurate marketing campaigns, specific by country and carrier
  • Marketers are tasked with accurately measuring ALL audience traffic, which is increasingly coming from mobile devices Lack of mobile industry standards necessitates deeper understanding of disparate device capabilities With mobile device carrier and geo-segmentation knowledge, marketers can develop focused multi-channel campaigns to better target mobile users
  • What Savvy Marketers Are Considering: Uniquely Identify a Device Improved Visitor Identification Data Collection with Any Mobile Device Geo-location and Carrier Identification
  • Uniquely Identify a Device Match against an extensive library of devices profiles to uniquely identify the mobile device Improved Visitor Identification Provides an accurate profile of the mobile audience to make better content decisions Data Collection with Any Mobile Device Enhanced capabilities to accurately capture the right data from a variety of mobile devices Geo-location and Carrier Identification Develop more accurate marketing campaigns, specific by country and carrier
  • One place to measure, analyze and optimize integrated data from across mobile and other online channels such as web and email Unmatched library of device capabilities to identify the profile of mobile surfing devices and optimize content development strategy Mobile specific reports including screen size, color depth, video and audio formats to maximize the return on mobile ad spend Profiles Without Online Behavior Are Less Actionable Audience segmentation gives you greater insight into what customers want and respond to, making it easier to reach customers with impactful messages. Uploading visitor profile data gives more insight into why customers behave the way they do. Track a unique visitor ID as both an s.prop and eVar. Pass the eVar on the first page, and the s.prop on every page. Map visitors ID back to customer profile data.

local_and_mobile_search-bill_mungovan.ppt local_and_mobile_search-bill_mungovan.ppt Presentation Transcript

  • PubCon 2008 Goin’ Mobile Bill Mungovan – Director, Product Marketing Omniture November 12 th , 2008
  • © 2008 Omniture Inc, Confidential & Proprietary Optimize bids for local visitors Local Search Query Customize landing pages for local visitors Integrate mobile analytics Adjust bid strategies for local searchers
  • Test Content To Increase Conversations May 17, 2010 © 2007 Omniture Inc, Confidential & Proprietary mBox Recipe A Recipe B New York
  • Will Geo-Targeting Work? Recipe A Recipe B Recipe C Recipe D
  • State Specific Segment Targeting: ~ 25% Lift
  • © 2008 Omniture Inc, Confidential & Proprietary “ The Biggest Prediction I‘ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is.” David Berkowitz Nov. 11th, 2008
  • The Need for Mobile Analytics
    • Marketers are tasked with accurately measuring ALL audience traffic
      • Measuring traditional Web search is easy, but what about mobile?
    • Lack of mobile industry standards
    • With mobile device, carrier and geo-segmentation knowledge, marketers can target mobile users
    © 2008 Omniture Inc, Confidential & Proprietary
  • What Savvy Marketers Are Considering
    • Daily updates from feeds around the world
    • SiteCatalyst reports on devices and capabilities, including:
      • Mobile Devices
      • Device Manufacturer
      • Screen Size
      • Screen Width
      • Screen Height
      • Cookie Support
      • Image Support
      • Screen Color Depths
      • Video Format Support
      • Audio Format Support
    © 2008 Omniture Inc, Confidential & Proprietary
  • Analytics for Marketers On-The-Go
    • Enhanced user experience for on-the-go marketers
    • Bookmarks and dashboards via mobile web
    • Report delivery via mobile email
    • iPhone App
    © 2008 Omniture Inc, Confidential & Proprietary
  • © 2008 Omniture Inc, Confidential & Proprietary Optimize bids for local visitors Local Search Query Customize landing pages for local visitors Integrate mobile analytics Adjust bid strategies for local searchers
  • In Summary:
    • Target search ads geographically and automated bids
    • Automate geo landing page optimization
    • Find one place to measure, analyze and optimize ALL of your online metrics, web and mobile
    © 2008 Omniture Inc, Confidential & Proprietary
  • Thanks!
    • Bill Mungovan
    • Email: [email_address]
    • Phone: (801) 722-7000 x1323
    • Mobile: (415) 596-4035
    © 2006 Omniture Inc, Confidential & Proprietary