Information Architecture & Search Engine Optimization Presented by: Daniel Schulman
Daniel Schulman My own consulting company where I mostly do lead generation and local search such as law firms and summer camps Donordigital is an online fundraising, advocacy, and marketing agency that works with non-profit organizations, campaigns, and socially responsible businesses.
The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability . http://www.iainstitute.org/en/learn/resources/what_is_ia.php Information Architecture usability findability
Website Visitors People Robots Usability / Findability Spiderability / Indexability
Improving Spidering & Indexing
URL Canonicalization Lack of a Preferred Domain
URL Canonicalization Default Pages
URL Canonicalization URL Parameters
Death Penalty / Capital Punishment
Lawyer / Attorney
Tax Deductible Charity
Missing Pages (404 Errors)
Reorganization of Links
PageRank Sculpting Reorganization of Links
Spiderability is as important as usability – don't assume webcrawlers can navigate your website.
Indexability is similar to findability – the webmaster needs to indicate what the content is all about and what is most important. Don't leave it to your site visitors (whether human or robotic) to figure it out.