The Social Media River
The River (of content); Definition: (n) A constantly updating news feed of content that can be tuned and customized by the...
Agenda <ul><li>How Communities Consume / Discover Content </li></ul><ul><li>The Birth of the River </li></ul><ul><li>Examp...
The BBS
The Forum / Message Board
The Blog
The Profile
The River: Aggregating Friends’ Activity
The River: From Any Device!
The River from Multiple Sites!
Why the River Works <ul><li>The Content Comes to You </li></ul><ul><li>Always Fresh </li></ul><ul><li>You Have Control Ove...
The River’s Source(s) <ul><li>People  </li></ul><ul><ul><li>Who you follow </li></ul></ul><ul><ul><li>E.g. Facebook, Twitt...
River Settings Example: People
River Settings Example: Media Type
River Settings Example: Keyword / Content
The River and Monetization <ul><li>NEEDED: An Ad Network to Provide a Winning River Ad Format </li></ul>
The River and Widgets
Search vs. The River
Buyer Beware: Geeks Don’t Always Get it Right
Lawrence Coburn CEO, RateItAll www.sexywidget.com twitter.com/lawrencecoburn
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forums_and_communities_building_ma-lawrence_coburn.ppt

  1. 1. The Social Media River
  2. 2. The River (of content); Definition: (n) A constantly updating news feed of content that can be tuned and customized by the User
  3. 3. Agenda <ul><li>How Communities Consume / Discover Content </li></ul><ul><li>The Birth of the River </li></ul><ul><li>Examples </li></ul><ul><li>Why the River Works </li></ul><ul><li>The River’s Source(s) </li></ul><ul><li>The River and Monetization </li></ul><ul><li>The River vs. Search Box </li></ul><ul><li>Buyer Beware </li></ul>
  4. 4. The BBS
  5. 5. The Forum / Message Board
  6. 6. The Blog
  7. 7. The Profile
  8. 8. The River: Aggregating Friends’ Activity
  9. 9. The River: From Any Device!
  10. 10. The River from Multiple Sites!
  11. 11. Why the River Works <ul><li>The Content Comes to You </li></ul><ul><li>Always Fresh </li></ul><ul><li>You Have Control Over What Appears in Your River </li></ul><ul><ul><li>Relevancy </li></ul></ul><ul><ul><li>Can Adapt to Changing Tastes </li></ul></ul>
  12. 12. The River’s Source(s) <ul><li>People </li></ul><ul><ul><li>Who you follow </li></ul></ul><ul><ul><li>E.g. Facebook, Twitter, Plaxo Pulse, FriendFeed, etc. </li></ul></ul><ul><li>Media Type </li></ul><ul><ul><li>Photos, App Activity, Status Updates, etc. </li></ul></ul><ul><ul><li>E.G. Facebook, FriendFeed </li></ul></ul><ul><li>Topic </li></ul><ul><ul><li>Keyword, Area of Interest </li></ul></ul><ul><ul><li>RateItAll </li></ul></ul>
  13. 13. River Settings Example: People
  14. 14. River Settings Example: Media Type
  15. 15. River Settings Example: Keyword / Content
  16. 16. The River and Monetization <ul><li>NEEDED: An Ad Network to Provide a Winning River Ad Format </li></ul>
  17. 17. The River and Widgets
  18. 18. Search vs. The River
  19. 19. Buyer Beware: Geeks Don’t Always Get it Right
  20. 20. Lawrence Coburn CEO, RateItAll www.sexywidget.com twitter.com/lawrencecoburn
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