Topix Your town .  Your news .  Your take . Chris Tolles CEO [email_address]
What is Topix? Local News Local Discussion Local Advertising
Engagement from 20,000 cities and towns
<ul><li>Local News and Forums  for every ZIP code in the US </li></ul><ul><ul><li>Editor platform, inviting anyone with a ...
<ul><li>Unduplicated reach </li></ul><ul><ul><li>68% incremental to Yahoo News </li></ul></ul><ul><ul><li>74% incremental ...
Building Community Two (Equally) Big Problems Getting Participation Dealing with it
Building participation Product Management 101 Provide something people want to use Provide something no one else does
Building Participation Easy Easy to participate Easy to find Easy to understand Easy to come back Easy to see the unique v...
Dealing with Participation Security is policy Don’t go down Have one Do as little as possible But do it tech matters They ...
 
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forums_and_communities_building_ma-chris_tolles.ppt

  1. 1. Topix Your town . Your news . Your take . Chris Tolles CEO [email_address]
  2. 2. What is Topix? Local News Local Discussion Local Advertising
  3. 3. Engagement from 20,000 cities and towns
  4. 4. <ul><li>Local News and Forums for every ZIP code in the US </li></ul><ul><ul><li>Editor platform, inviting anyone with a passion to participate </li></ul></ul><ul><ul><li>Classifieds, Yellow Pages, Jobs, Real Estate for all U.S. ZIP codes </li></ul></ul><ul><ul><li>Patent pending proprietary algortithms </li></ul></ul><ul><li>Only provider of ZIP code level local news on the web </li></ul><ul><ul><li>Categorization technology includes more than 450,000 news topics </li></ul></ul><ul><ul><li>Technology to aggregate, categorize & localize news </li></ul></ul><ul><li>Largest local forum provider on the web </li></ul><ul><ul><li>Web scale, automated AI-based moderation technology </li></ul></ul><ul><ul><li>5M comments per month, 10% monthly growth </li></ul></ul><ul><ul><li>Syndicated on 180+ media properties </li></ul></ul><ul><li>Backed by Tribune, Gannett and McClatchy </li></ul><ul><ul><li>Syndicate forums for Tribune, Gannett, NBC, Media News Group </li></ul></ul><ul><ul><li>Powering local headlines on CNN, ESPN, AOL, Earthlink, others </li></ul></ul>Topix has used technology to build a platform for local voice online Overview
  5. 5. <ul><li>Unduplicated reach </li></ul><ul><ul><li>68% incremental to Yahoo News </li></ul></ul><ul><ul><li>74% incremental to CNN </li></ul></ul><ul><ul><li>87.5% incremental USAToday </li></ul></ul><ul><li>Engaged audiences </li></ul><ul><ul><li>Activity in 20,000 cities every month </li></ul></ul><ul><ul><li>News for every ZIP code </li></ul></ul><ul><ul><li>140,000 comments/day </li></ul></ul><ul><li>Massive audience </li></ul><ul><ul><li>15.2 million unique visitors (analytics) </li></ul></ul><ul><ul><li>(6.4M comScore unique viisitors) </li></ul></ul><ul><ul><li>120 million pageviews </li></ul></ul><ul><ul><li>150,000 comments/day </li></ul></ul><ul><li>Topix connects local advertising in a local context, which is 4X more effective* </li></ul>* Mindshare Interactive iMedia, 2008 Participation from people in over 20,000 US localities monthly Audience
  6. 6. Building Community Two (Equally) Big Problems Getting Participation Dealing with it
  7. 7. Building participation Product Management 101 Provide something people want to use Provide something no one else does
  8. 8. Building Participation Easy Easy to participate Easy to find Easy to understand Easy to come back Easy to see the unique value
  9. 9. Dealing with Participation Security is policy Don’t go down Have one Do as little as possible But do it tech matters They are trying to get you Look for the attack on the system
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