Effective Domaining Strategies in 2008 Domain Creation, Acquisition and Sales Jeffrey A. Libert, Esq. a/k/a Webwork @ WMW
The First 30 Seconds Are All About Me, Me, Me (The next 60 minutes are about you, so please be patient) <ul><li>My backgro...
Identifying Unregistered Domain Target Opportunities <ul><li>Step 1: Start in your own backyard by: </li></ul><ul><ul><li>...
Identifying Unregistered Domain Target Opportunities <ul><li>Step 2: Keyword Demand Analysis </li></ul><ul><ul><li>SERPs a...
Identifying Unregistered Domain Target Opportunities <ul><li>Step 3: ROI Analysis </li></ul><ul><ul><li>That Old Black Mag...
Identifying Domain Target Opportunities A Quick Case Study <ul><li>Site Subject: Adhesives, Glues, Sealants </li></ul><ul>...
Aftermarket Domain Acquisition Strategies <ul><li>What domain should I choose? </li></ul><ul><ul><li>Keyword vs. branding ...
A Few Quick Nuggets <ul><li>It’s 2002-2003 all over again </li></ul><ul><li>Use the telephone </li></ul><ul><li>Every auct...
WebmasterWorld Domain Name Forum Library <ul><li>WebmasterWorld Domain Name Forum &quot;Library&quot; </li></ul><ul><li>ht...
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effective_domaining_strategies-jeffrey_libert.ppt

  1. 1. Effective Domaining Strategies in 2008 Domain Creation, Acquisition and Sales Jeffrey A. Libert, Esq. a/k/a Webwork @ WMW
  2. 2. The First 30 Seconds Are All About Me, Me, Me (The next 60 minutes are about you, so please be patient) <ul><li>My background and experience </li></ul><ul><li>The $100,000.00 “click” </li></ul><ul><li>Why are y’all here? (My last opportunity to rewrite the script) :p </li></ul>
  3. 3. Identifying Unregistered Domain Target Opportunities <ul><li>Step 1: Start in your own backyard by: </li></ul><ul><ul><li>“ Scrape” your own website (If you won’t I will) </li></ul></ul><ul><ul><ul><li>Generic product descriptions (2-3 word generic industry phrases) </li></ul></ul></ul><ul><ul><ul><li>ServerUniform.com, ApronSets.com, etc. </li></ul></ul></ul><ul><ul><ul><li>Navigational or topical links </li></ul></ul></ul><ul><ul><ul><li>Singular or plural? Hyphenated? .Com or other? </li></ul></ul></ul><ul><ul><li>Search your Adwords or “like lists” (targeted keywords) </li></ul></ul><ul><ul><li>Adwords tools, Wordtracker </li></ul></ul><ul><ul><li>Scrape your competitors sites for other generic keyword ideas </li></ul></ul><ul><li>Industry trade journals </li></ul><ul><ul><li>Market projections (emerging hot items, demand) </li></ul></ul><ul><li>Learn-ed journals (Example: JAMA) </li></ul><ul><ul><li>New discoveries that may reshape your industry </li></ul></ul>
  4. 4. Identifying Unregistered Domain Target Opportunities <ul><li>Step 2: Keyword Demand Analysis </li></ul><ul><ul><li>SERPs analysis a/k/a “keywords in quotes” </li></ul></ul><ul><ul><li>Adwords tools, Wordtracker </li></ul></ul><ul><ul><li>Log files </li></ul></ul><ul><ul><li>Other </li></ul></ul>
  5. 5. Identifying Unregistered Domain Target Opportunities <ul><li>Step 3: ROI Analysis </li></ul><ul><ul><li>That Old Black Magic: Converted Sales Lead Analysis </li></ul></ul><ul><ul><li>Estimating type-in traffic </li></ul></ul><ul><ul><li>Trend analysis (Investing for future popularity) </li></ul></ul><ul><ul><li>Pay Per Click costs versus annual domain renewal fees </li></ul></ul><ul><ul><li>Reserved potential (microsite, resale, other) </li></ul></ul><ul><ul><li>Rinse, repeat </li></ul></ul>
  6. 6. Identifying Domain Target Opportunities A Quick Case Study <ul><li>Site Subject: Adhesives, Glues, Sealants </li></ul><ul><li>Identified generic product names </li></ul><ul><li>One keyword “flexible adhesives” </li></ul><ul><li>FLEXIBLEADHESIVE(S).COM available </li></ul><ul><li>Google search exact match = 37,000 </li></ul><ul><li>Adword advertisers? Yes </li></ul><ul><li>Flexible Adhesives PPC =$1.68 </li></ul><ul><li>Average monthly searches on Google =210 </li></ul><ul><li>Worth it? </li></ul>
  7. 7. Aftermarket Domain Acquisition Strategies <ul><li>What domain should I choose? </li></ul><ul><ul><li>Keyword vs. branding </li></ul></ul><ul><ul><li>Long vs. Short </li></ul></ul><ul><ul><li>Hyphenated? </li></ul></ul><ul><ul><li>.Com? .Net? .Org? .Biz? .Info? .Mobi? .Blech </li></ul></ul><ul><li>How and where to find domains? </li></ul><ul><ul><li>Forget window shopping unless . . . </li></ul></ul><ul><li>How much to offer? </li></ul><ul><ul><li>Domain appraisal services </li></ul></ul><ul><ul><li>Domain name brokers </li></ul></ul><ul><li>How to present an offer? </li></ul><ul><ul><li>Email offers </li></ul></ul><ul><ul><li>Telephone contact </li></ul></ul><ul><ul><li>Letters </li></ul></ul><ul><ul><li>Negotiation </li></ul></ul><ul><li>Fixed price domain sales: BuyDomains </li></ul><ul><li>Domain auctions: Event auctions; Regular Auctions </li></ul>
  8. 8. A Few Quick Nuggets <ul><li>It’s 2002-2003 all over again </li></ul><ul><li>Use the telephone </li></ul><ul><li>Every auction has it’s undervalued gems </li></ul><ul><li>Gmail domain inquiries </li></ul><ul><li>Geo-targeted domains and localized search </li></ul>
  9. 9. WebmasterWorld Domain Name Forum Library <ul><li>WebmasterWorld Domain Name Forum &quot;Library&quot; </li></ul><ul><li>http://www.webmasterworld.com/libraryv4.cgi?viewforum=25 </li></ul><ul><li>It's Called Predictive Domaining </li></ul><ul><li>http://www.webmasterworld.com/domain_names/3422986.htm </li></ul><ul><li>How to Buy Quality Domains </li></ul><ul><li>http://www.webmasterworld.com/domain_names/3366190.htm </li></ul><ul><li>Finding Good Domains of Value </li></ul><ul><li>http://www.webmasterworld.com/domain_names/3136342.htm </li></ul><ul><li>The Value of Domain Appraisal Services </li></ul><ul><li>http://www.webmasterworld.com/domain_names/3045702.htm </li></ul><ul><li>Drive-by Business URLs </li></ul><ul><li>http://www.webmasterworld.com/domain_names/3019742.htm </li></ul><ul><li>How to Market Your Domains </li></ul><ul><li>http://www.webmasterworld.com/forum25/3686.htm </li></ul><ul><li>How to Evaluate Domain Resale Value </li></ul><ul><li>http://www.webmasterworld.com/forum25/1955.htm </li></ul>

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