Effective Domaining Strategies Presented by: Grace Della
DN Journal Top Sales You can build great domains or buy them, top sales this year include… Fund.com Datarecovery.com Cruis...
  Strategy  #1  Optimize Sites for Search Engine Performance
We use WordTracker and other tools to identify opportunity Keywords for the domain name and site content
Prior to the launch of Kaplan Continuing Education in March 2008 we added keyword rich copy to the site, and started link ...
The site launched with a 3 Page Rank and went to a 4 PR within a few months
Re-cap Strategy #1   Optimize Sites for Search Engine Performance <ul><li>Select Keyword Rich Domains </li></ul><ul><li>De...
Strategy #2   Buy a Domain  with Existing Page Rank
Our friends at FlatironMedia.com got their domain just for asking!
Sometimes people are sitting on domains, they may be available for purchase
Or find a domain that fits your business strategy…It Might be available!!! Sitepoint Auction
Bido.com No Reserve Auctions
Moniker Marketplace search domains by topic
Snap Names – Expiring and Drop Names
GrandNames.com Domains under $1,000
Important Tip – Check Trademark Availability before launching a new business or buying  and expensive domain
Re-Cap Strategy #2   Buy a Domain with Existing Page Rank <ul><li>The domain you want may be available </li></ul><ul><li>T...
<ul><li>If our money may not even be safe in banks, some investors are looking at domain names. For several reasons: </li>...
Strategy # 4 Develop a Business on a domain <ul><li>Golden Rule #4 “If you build it they won’t just come” </li></ul><ul><l...
Strategy #5   Domain Protection <ul><li>Protect your domain buy owning variations  </li></ul><ul><li>Own/Protect extension...
Strategy #6     Stay Current on Domain News
iCann domain body oversees worldwide regulations, new extensions etc.
DNJournal.com: breaking news, conferences, top domain sales lists
T.R.A.F.F.I.C. top industry conventions
“ Domain Masters” great domain podcast hosted by Monte Cahn and Victor Pitts
Effective Domaining Strategies <ul><li>Optimize Domains for Search Engine Performance  </li></ul><ul><li>Buy a Domain with...
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effective_domaining_strategies-grace_della.ppt

  1. 1. Effective Domaining Strategies Presented by: Grace Della
  2. 2. DN Journal Top Sales You can build great domains or buy them, top sales this year include… Fund.com Datarecovery.com Cruises.co.uk Invest.com
  3. 3. Strategy #1 Optimize Sites for Search Engine Performance
  4. 4. We use WordTracker and other tools to identify opportunity Keywords for the domain name and site content
  5. 5. Prior to the launch of Kaplan Continuing Education in March 2008 we added keyword rich copy to the site, and started link building
  6. 6. The site launched with a 3 Page Rank and went to a 4 PR within a few months
  7. 7. Re-cap Strategy #1 Optimize Sites for Search Engine Performance <ul><li>Select Keyword Rich Domains </li></ul><ul><li>Develop a basic 5-10 page site </li></ul><ul><li>Add 250+ words per page </li></ul><ul><li>Add meta tags </li></ul><ul><li>Add a site plan </li></ul><ul><li>Build links to the site </li></ul>
  8. 8. Strategy #2 Buy a Domain with Existing Page Rank
  9. 9. Our friends at FlatironMedia.com got their domain just for asking!
  10. 10. Sometimes people are sitting on domains, they may be available for purchase
  11. 11. Or find a domain that fits your business strategy…It Might be available!!! Sitepoint Auction
  12. 12. Bido.com No Reserve Auctions
  13. 13. Moniker Marketplace search domains by topic
  14. 14. Snap Names – Expiring and Drop Names
  15. 15. GrandNames.com Domains under $1,000
  16. 16. Important Tip – Check Trademark Availability before launching a new business or buying and expensive domain
  17. 17. Re-Cap Strategy #2 Buy a Domain with Existing Page Rank <ul><li>The domain you want may be available </li></ul><ul><li>Type it into the browser - is it in use or is it a ‘link’ site? </li></ul><ul><li>Buy great domains with existing traffic, Page Rank and Revenue that fits your business strategy </li></ul><ul><li>Check trademarks before finalizing a domain purchase or business plan </li></ul>
  18. 18. <ul><li>If our money may not even be safe in banks, some investors are looking at domain names. For several reasons: </li></ul><ul><li>Domain names are a global commodity </li></ul><ul><li>Domain names are not based in debt </li></ul><ul><li>Unlike Lehman Brothers or Mac and Mae, the Internet is not going anywhere but up </li></ul><ul><li>The normal ‘hedge’ in these times is ‘gold’ but at nearly $900 per ounce, it is a prohibitive investment vehicle. </li></ul>Strategy #3 Domains as an Investment Thanks to Owen Frager and Darren Cleveland for this strategy
  19. 19. Strategy # 4 Develop a Business on a domain <ul><li>Golden Rule #4 “If you build it they won’t just come” </li></ul><ul><li>Real value in domain ownership comes from developing domains into a business </li></ul><ul><li>Unless a Domain has huge ‘type-in’ traffic you must develop a business strategy first </li></ul><ul><li>Acquire domain names to fit your business plan </li></ul><ul><li>Build content, links and functionality on your site(s) - don’t just put up a site and wait for revenue </li></ul>
  20. 20. Strategy #5 Domain Protection <ul><li>Protect your domain buy owning variations </li></ul><ul><li>Own/Protect extensions </li></ul><ul><ul><li>1. .com : Commercial </li></ul></ul><ul><ul><li>2. .net : Networks </li></ul></ul><ul><ul><li>3. .org : Organizations </li></ul></ul><ul><ul><li>4. .edu : Educational </li></ul></ul><ul><ul><li>5. .gov : US Government </li></ul></ul><ul><ul><li>6. .int : International Organisations </li></ul></ul><ul><ul><li>7. .mil : US Dept of Defense </li></ul></ul><ul><ul><li>8. .pro : Professionals </li></ul></ul><ul><ul><li>9. .biz : Businesses </li></ul></ul><ul><ul><li>10. .info : Informational </li></ul></ul><ul><li>Own/Protect Countries </li></ul><ul><li>Own/Protect Misspellings </li></ul><ul><li>Buy your own name, family and friends </li></ul>
  21. 21. Strategy #6 Stay Current on Domain News
  22. 22. iCann domain body oversees worldwide regulations, new extensions etc.
  23. 23. DNJournal.com: breaking news, conferences, top domain sales lists
  24. 24. T.R.A.F.F.I.C. top industry conventions
  25. 25. “ Domain Masters” great domain podcast hosted by Monte Cahn and Victor Pitts
  26. 26. Effective Domaining Strategies <ul><li>Optimize Domains for Search Engine Performance </li></ul><ul><li>Buy a Domain with Existing Page Rank </li></ul><ul><li>Domains as an Investment </li></ul><ul><li>Develop a Business on a Domain </li></ul><ul><li>Protect your Existing Domains </li></ul><ul><li>Stay Current on Domain News </li></ul>

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