The Possible Dream Affiliate Marketing 101 Elisabeth Archambault Freelance Affiliate “ BuckWorks”
Promote Other People’s Stuff Get Paid for Results
Ways to Earn <ul><li>Sales Commissions </li></ul><ul><li>Lead/Referral Fees </li></ul><ul><li>Clickthroughs </li></ul>
<ul><li>Work anywhere, any time </li></ul><ul><li>No boss </li></ul><ul><li>No guarantees </li></ul><ul><li>No limits! :-)...
<ul><li>Merchant handles inventory, fulfillment, customer service, etc. </li></ul><ul><li>Your job = drive  targeted traff...
<ul><li>Self-starter </li></ul><ul><li>Disciplined </li></ul><ul><li>Creative </li></ul><ul><li>Flexible </li></ul>You ...
You ... <ul><li>FOCUSED!!! </li></ul>
You Need to ... <ul><li>Find/join merchants </li></ul><ul><li>Promote products </li></ul><ul><li>Send users / shoppers </l...
Send Users? From ... <ul><li>Your website </li></ul><ul><li>Your newsletter </li></ul><ul><li>Ads you set up </li></ul><ul...
Merchants will ask... <ul><li>Why should I pay affiliates do things I could do for myself? </li></ul><ul><li>Bring somethi...
SKILLS <ul><li>Page design, site design, graphics, copywriting, usability, promotion,  market research, SEO, databases, e-...
Any skill you can name ... Someone out there is succeeding without it!
You Need to Be Good <ul><li>You don’t have to be perfect </li></ul>
NEED TO BALANCE ... <ul><li>“ Strive for quality” VS </li></ul><ul><li>“ Avoid paralyzing perfectionism” </li></ul>
NEED TO BALANCE... <ul><li>“ It’s wise to diversify” VS </li></ul><ul><li>“ Don’t spread yourself too thin” </li></ul>
NEED TO BALANCE... <ul><li>“ Doing things” VS </li></ul><ul><li>“ Getting things done” </li></ul><ul><li>Leverage other pe...
Promotion Focus ... <ul><li>... on product </li></ul><ul><li>... on demographic </li></ul>
Promotional Styles <ul><li>“ Spray and pray” </li></ul><ul><li>Tightly targeted </li></ul>
Find Merchants <ul><li>Affiliate Networks </li></ul><ul><li>Independent Merchants </li></ul>
Independent Merchants <ul><li>Find in search engines </li></ul><ul><li>Mentioned on forums </li></ul><ul><li>They find you...
Products to Promote <ul><li>Enough demand </li></ul><ul><li>Relevant to your resources </li></ul><ul><li>... or to new res...
Products to Promote <ul><li>Something you know  ... so you can be convincing </li></ul>
Products to Promote <ul><li>Something you like ... so you can stick with it </li></ul>
Products to Promote <ul><li>Learn something new ... so you can branch out </li></ul>
$ $ $ <ul><li>Commission rate </li></ul><ul><li>Conversion rate </li></ul><ul><li>Both matter! </li></ul>
Don’t Just Assume ... <ul><li>... that the highest commission will put the most money in your pocket. </li></ul><ul><li>Te...
Know the Mind of Your Shopper!
Conversion is Key <ul><li>Quality of merchant’s site </li></ul><ul><li>Your “pre-sell” </li></ul><ul><li>Targeting </li></ul>
Linking to Merchants <ul><li>Find merchant </li></ul><ul><li>Apply to merchant </li></ul><ul><li>Get link codes (text or g...
Look for ... <ul><li>Promotional tools </li></ul><ul><li>Informative stats / RELIABLE TRACKING </li></ul><ul><li>Effective...
Targeting Targeting Targeting Targeting
 
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effective_affiliate_strategies-elisabeth_archambault.ppt

  1. 2. The Possible Dream Affiliate Marketing 101 Elisabeth Archambault Freelance Affiliate “ BuckWorks”
  2. 3. Promote Other People’s Stuff Get Paid for Results
  3. 4. Ways to Earn <ul><li>Sales Commissions </li></ul><ul><li>Lead/Referral Fees </li></ul><ul><li>Clickthroughs </li></ul>
  4. 5. <ul><li>Work anywhere, any time </li></ul><ul><li>No boss </li></ul><ul><li>No guarantees </li></ul><ul><li>No limits! :-) </li></ul>
  5. 6. <ul><li>Merchant handles inventory, fulfillment, customer service, etc. </li></ul><ul><li>Your job = drive targeted traffic </li></ul>
  6. 7. <ul><li>Self-starter </li></ul><ul><li>Disciplined </li></ul><ul><li>Creative </li></ul><ul><li>Flexible </li></ul>You ...
  7. 8. You ... <ul><li>FOCUSED!!! </li></ul>
  8. 9. You Need to ... <ul><li>Find/join merchants </li></ul><ul><li>Promote products </li></ul><ul><li>Send users / shoppers </li></ul>
  9. 10. Send Users? From ... <ul><li>Your website </li></ul><ul><li>Your newsletter </li></ul><ul><li>Ads you set up </li></ul><ul><li>Offline promotions </li></ul>
  10. 11. Merchants will ask... <ul><li>Why should I pay affiliates do things I could do for myself? </li></ul><ul><li>Bring something new to the party! </li></ul>
  11. 12. SKILLS <ul><li>Page design, site design, graphics, copywriting, usability, promotion, market research, SEO, databases, e-zines etc etc </li></ul>
  12. 13. Any skill you can name ... Someone out there is succeeding without it!
  13. 14. You Need to Be Good <ul><li>You don’t have to be perfect </li></ul>
  14. 15. NEED TO BALANCE ... <ul><li>“ Strive for quality” VS </li></ul><ul><li>“ Avoid paralyzing perfectionism” </li></ul>
  15. 16. NEED TO BALANCE... <ul><li>“ It’s wise to diversify” VS </li></ul><ul><li>“ Don’t spread yourself too thin” </li></ul>
  16. 17. NEED TO BALANCE... <ul><li>“ Doing things” VS </li></ul><ul><li>“ Getting things done” </li></ul><ul><li>Leverage other people’s skills </li></ul>
  17. 18. Promotion Focus ... <ul><li>... on product </li></ul><ul><li>... on demographic </li></ul>
  18. 19. Promotional Styles <ul><li>“ Spray and pray” </li></ul><ul><li>Tightly targeted </li></ul>
  19. 20. Find Merchants <ul><li>Affiliate Networks </li></ul><ul><li>Independent Merchants </li></ul>
  20. 21. Independent Merchants <ul><li>Find in search engines </li></ul><ul><li>Mentioned on forums </li></ul><ul><li>They find you </li></ul>
  21. 22. Products to Promote <ul><li>Enough demand </li></ul><ul><li>Relevant to your resources </li></ul><ul><li>... or to new resources you can create </li></ul><ul><li>No conflicts of interest </li></ul>
  22. 23. Products to Promote <ul><li>Something you know ... so you can be convincing </li></ul>
  23. 24. Products to Promote <ul><li>Something you like ... so you can stick with it </li></ul>
  24. 25. Products to Promote <ul><li>Learn something new ... so you can branch out </li></ul>
  25. 26. $ $ $ <ul><li>Commission rate </li></ul><ul><li>Conversion rate </li></ul><ul><li>Both matter! </li></ul>
  26. 27. Don’t Just Assume ... <ul><li>... that the highest commission will put the most money in your pocket. </li></ul><ul><li>Test, test, test! </li></ul>
  27. 28. Know the Mind of Your Shopper!
  28. 29. Conversion is Key <ul><li>Quality of merchant’s site </li></ul><ul><li>Your “pre-sell” </li></ul><ul><li>Targeting </li></ul>
  29. 30. Linking to Merchants <ul><li>Find merchant </li></ul><ul><li>Apply to merchant </li></ul><ul><li>Get link codes (text or graphics) </li></ul><ul><li>POST THOSE LINKS!! </li></ul>
  30. 31. Look for ... <ul><li>Promotional tools </li></ul><ul><li>Informative stats / RELIABLE TRACKING </li></ul><ul><li>Effective communication </li></ul><ul><li>Earnings potential / RELIABLE PAYMENT </li></ul><ul><li>Committed to best practices </li></ul>
  31. 32. Targeting Targeting Targeting Targeting

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