community_hacking_96_baiting_strat-bill_hartzer.ppt

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community_hacking_96_baiting_strat-bill_hartzer.ppt

  1. 1. Community Hacking 96 Baiting Strategies You Can Employ Presented by: Bill Hartzer
  2. 2. Overview <ul><li>Link Baiting Specific Sectors </li></ul><ul><li>Example of Link Bait </li></ul><ul><li>Target Sites That Link Out </li></ul><ul><li>Finding Link Bait That Worked </li></ul><ul><li>News Works Well as Link Bait </li></ul><ul><li>Link Bait Titles </li></ul><ul><li>Linkbaiting Techniques </li></ul><ul><li>Social Media, Link Bait, Search </li></ul>
  3. 3. Link Baiting Specific Sectors <ul><li>Target group in your sector, topic </li></ul><ul><li>Tell them what they want, need to know </li></ul><ul><li>Point out industry problem Example: my “funniest PPC mistake” </li></ul>
  4. 4. Funniest PPC Keyword Mistake <ul><li>Search for ‘keyword’ at search engine. </li></ul><ul><li>Companies bidding on word ‘keyword’ </li></ul><ul><li>They copy list of keywords from spreadsheet, paste into PPC program </li></ul><ul><li>‘ keyword’ at top of list: keyword Las Vegas Travel Las Vegas Vacation Las Vegas Airfare </li></ul>
  5. 5. Funniest PPC Keyword Mistake <ul><li>Happens on all search engines with Sponsored Links </li></ul>
  6. 6. Target Sites that Link Out <ul><li>Research sites that link out </li></ul><ul><li>Blogstorm Tracker </li></ul><ul><li>Search Technorati </li></ul><ul><li>Google Trends </li></ul><ul><li>Use blog search </li></ul>
  7. 7. Finding Link Bait That Worked <ul><li>No need to reinvent the wheel </li></ul><ul><li>Research your topic in social media </li></ul><ul><li>Find articles/URLs that have gone “popular” </li></ul><ul><li>Create unique “twist” for your similar link bait </li></ul><ul><li>Write “update” to the previous article - link to previous article, talk about new developments </li></ul><ul><li>Watch for press releases in your industry for studies, research, other news that’s released </li></ul><ul><li>Set up Google, Yahoo! alerts for news </li></ul>
  8. 8. News Works Well as Link Bait <ul><li>Be able to respond to “breaking news” - Set up blog or page ready for article </li></ul><ul><li>Post quickly </li></ul><ul><li>Submit to social media sites </li></ul><ul><li>Go back and edit, update </li></ul><ul><li>Add pictures, photos, logos, screen captures </li></ul><ul><li>This strategy helps you get “market share of links”, good for organic search </li></ul>
  9. 9. Link Bait Titles <ul><li>Cornwall SEO Notes Great Linkbait Titles http://tinyurl.com/titles4linkbait </li></ul><ul><li>57 Beauty treats </li></ul><ul><li>10 Secrets of love that lasts </li></ul><ul><li>105 Chic and modern hair ideas </li></ul><ul><li>106 Love you body updates </li></ul><ul><li>249 Fashion finds for Less </li></ul><ul><li>789 Dream looks </li></ul><ul><li>836 Spectacular big day ideas </li></ul>
  10. 10. Linkbaiting Techniques <ul><li>Darren Rowse, Problogger http://tinyurl.com/linkbaitingtechniques </li></ul><ul><li>Tools Quizzes Contests Be First </li></ul><ul><li>Scoops Expose Awards Lists </li></ul><ul><li>Humor Make Someone Famous </li></ul><ul><li>Create belonging/community </li></ul><ul><li>Design Rants Controversy Attack </li></ul><ul><li>Shock Research and Stats </li></ul><ul><li>Give something away </li></ul><ul><li>Usefulness Cool Factor </li></ul>
  11. 11. Social Media, Link Bait, Search <ul><li>Create new link bait content on your own site on regular basis </li></ul><ul><li>Social Media participation is key - Daily voting, commenting, submitting </li></ul><ul><li>Link Bait + Social Media = Market Share of Links and “getting noticed” </li></ul><ul><li>If/when you “get noticed” you get links and you will be successful in organic search </li></ul>
  12. 12. Thank You! <ul><li>Bill Hartzer // Search Engine Marketing Manager </li></ul><ul><li>888.484.9466 // Main Office </li></ul><ul><li>972.869.7667 // Fax </li></ul><ul><li>214.236.4378 // Mobile </li></ul><ul><li>400 E. Royal Lane, Suite 290 </li></ul><ul><li>Irving, Texas 75039 </li></ul><ul><li>www.VizionInteractive.com </li></ul>

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