Your SlideShare is downloading. ×
0
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
being_an_effective_seo_within_your_or-tony_adam.ppt
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

being_an_effective_seo_within_your_or-tony_adam.ppt

205

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
205
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Being an Effective SEO within your Organization Tony Adam November 11 th , 2008
  2. About Tony Adam - How I got here? <ul><li>SEO Manager @ Yahoo! </li></ul><ul><li>My Background: </li></ul><ul><ul><li>Technology Consulting, Sales, BizDev, etc. </li></ul></ul><ul><ul><li>SEO Evangelism </li></ul></ul><ul><ul><li>Program/Project Management </li></ul></ul><ul><li>Where you’ll find me: </li></ul><ul><ul><li>http://tonyadam.com/blog </li></ul></ul><ul><ul><li>http://twitter.com/tonyadam </li></ul></ul>
  3. How do you start being effective?! <ul><li>Get an understanding for the People you work with and interact with. </li></ul><ul><li>Find out who the business stakeholders are in your organization. </li></ul><ul><li>Know what projects are in progress and if there is any opportunity to create SEO Projects. </li></ul>
  4. Take a moment… It is extremely important to understand the “Company Culture”
  5. How do you learn the “Company Culture” <ul><li>Are you in an organization that moves quickly? Slowly? </li></ul><ul><li>What are the personality types? How do you interact with them? </li></ul><ul><li>Who can you approach to move your agenda? </li></ul><ul><li>Be patient and grow thick skin. </li></ul>
  6. Build Relationships and Partnerships <ul><li>Create relationships with the right people. </li></ul><ul><ul><li>At Yahoo!, we call these people our “SEO BFF’s.” </li></ul></ul><ul><li>Partner horizontally with anyone and everyone. </li></ul><ul><ul><li>I’ve found working with Standards teams are your best in. </li></ul></ul><ul><li>Make Friends </li></ul><ul><ul><li>Hang out with people </li></ul></ul><ul><ul><li>Have “Dates” </li></ul></ul><ul><ul><li>Drive By’s! </li></ul></ul>
  7. Be Everywhere and Get Integrated <ul><li>Integrate into Processes: </li></ul><ul><ul><li>Planning & Strategy (get on the release calendar) </li></ul></ul><ul><ul><li>Design & Development (Review Meetings, Guidelines, etc.) </li></ul></ul><ul><ul><li>QA (Ensure things are built correctly) </li></ul></ul><ul><ul><li>Go to Market (Blogging, Social Media, PR, etc.) </li></ul></ul><ul><li>Leads & Review Meetings are VERY important! </li></ul>
  8. Set and Manage Expectations <ul><li>What do you plan on achieving and can it be quantified? </li></ul><ul><li>When are you planning on getting it done by? </li></ul><ul><li>Be clear about the expectations. </li></ul><ul><li>Pick your battles wisely. </li></ul>
  9. Creating SEO Guidelines <ul><li>Build SEO Guidelines into Product Development: </li></ul><ul><ul><li>Content & Copy </li></ul></ul><ul><ul><li>User Experience & Design </li></ul></ul><ul><ul><li>Engineering/Development </li></ul></ul><ul><ul><li>General Guidelines… </li></ul></ul><ul><li>Review Product Specs </li></ul>
  10. Broaden Your Audience…Reach Everyone <ul><li>Train the entire organization on SEO </li></ul><ul><li>Push out SEO Knowledge through: </li></ul><ul><ul><li>Internal Blogs </li></ul></ul><ul><ul><li>Internal Wiki </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><li>Setup Office Hours </li></ul><ul><ul><li>“ SEO Hours” </li></ul></ul>
  11. Be Passionate and Evangelize SEO <ul><li>Be passionate, bring tons of energy & get people excited about SEO. </li></ul><ul><li>Get SEO into every conversation possible. </li></ul><ul><li>Find people that will be your “Mini SEO Evangelists” within your Organization </li></ul><ul><li>Talk about Success Stories </li></ul>
  12. The Quick and Dirty Key Takeaways <ul><li>Understand the Company Culture </li></ul><ul><li>Build Relationships and Partnerships </li></ul><ul><li>Get Integrated into Processes and Manage Expectations </li></ul><ul><li>Create SEO Guidelines </li></ul><ul><li>Train and push knowledge to everyone possible </li></ul><ul><li>Show your passionate and get people excited </li></ul>
  13. THANK YOU! <ul><li>Tony Adam - SEO Manager at Yahoo! </li></ul><ul><li>[email_address] </li></ul><ul><li>Where to find me: </li></ul><ul><li>http://tonyadam.com/blog/ </li></ul><ul><li>http://twitter.com/tonyadam </li></ul><ul><li>Text “follow tonyadam” to 40404 </li></ul><ul><li>[email_address] </li></ul>

×