On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
#5 for “neopets” #3 for “neopets cheats” #6 for “neo pets” etc.
Biggest SEO Mistakes
Leaving title tags to be auto-generated (from the post name, category name, etc.)
Squandering your “crawl equity” by letting pages get indexed that don’t deserve to be (“Email this page” etc.)
Having multiple “homes” for your blog
Not using unique “Optional Excerpt” to minimize duplicate content
Not using rel=nofollow to direct PageRank flow
Biggest SEO Mistakes
Over-reliance on date-based archives
No stability in keyword focus on category & tag pages
Suboptimal URLs (too long, too many words, too many directories)
Only one RSS feed, and it’s un-optimized
Hosting blog/feed URLs on a domain you don’t own
Using suboptimal anchor text when linking internally
What Are We Waiting For?? Let’s Fix Your Blogs & Feeds!
Rejig Internal Linking Structure
Tag clouds & tag pages & tag conjunction pages (e.g. “UTW Theme Compatibility Thing” WordPress plugin)
Related Posts (e.g. “Yet Another Related Posts” plugin)
Top 10 posts (e.g. “Popularity Contest” plugin)
Next & Previous / pagination (e.g. “WP-PageNavi” plugin)
Tags point to Technorati tag pages Tags point to internal tag pages
A tag page
Optimize Title Tags
Blog name at the end of the title, not at the beginning
Tag name should go in title on a tag page
Customize with additional keywords for display only on your home page
Override title tags w/ custom one ( “SEO Title Tag” WordPress plugin)
“ SEO Title Tag” plugin for WordPress
Allows you to override the title tag with a custom one on any post, static page, tag page, category page, etc.
Now updated to work with WordPress 2.6
Can even define a custom title on ANY url
Reverses the order of the blog name and the title, or drop the blog name altogether, or replace it with a shorter nickname
Can use category’s description as the title on category pages
Has a Mass Edit admin and an Options page to change settings
Download at www.netconcepts.com/seo-title-tag-plugin/
“ Thin Slicing”
Make quick decisions. Don’t overthink.
Only really works if you’re an expert
E.g. hand-optimize title tags across hundreds of pages quickly (prioritized)
Focus on your title tags, H1s and URLs
Don't obsess, doesn’t have to be perfect. Instead, iterate.
If you don’t have an admin interface, use a spreadsheet and do a database import
Thin slicing title tags
Great name for the blog!
URL affects searcher clickthrough rates
Short URLs get clicked on 2X long URLs (Source: MarketingSherpa, used with permission)
Further, long URLs appear to act as a deterrent to clicking, drawing attention away from its listing and instead directing it to the listing below it, which then gets clicked 2.5x more frequently.
Subdomain? Subdirectory? New domain? Domain of your blog host?
www.metlife.com/blog vs. StayingFitBlog.com
Got a blogspot.com or wordpress.com URL? You benefit from their domain authority, but you’re forever wedded to them!
Rewrite to contain keywords, hyphens not underscores
Maintain legacy URLs even after switching platforms
Keep post slugs relatively short (e.g. “Slug Trimmer” or “Clean Trunks” plugin)
Test and optimize URLs, but don’t lose link juice to previous URLs. 301 previous URLs to latest. No chains of 301s.
WordPress handles 301s automatically when renaming post slugs
Mass edit admin for URLs (post slugs) in WordPress – via the “SEO Title Tag” plugin (www.netconcepts.com/seo-title-tag-plugin)
Thin slicing URLs
Optimize Anchor Text
Make the post’s title a link to the permalink page
Use SEOMoz Backlink Anchor Text Analysis tool or BLA (tools.seobook.com/backlink-analyzer) to look for opportunities to request revisions to anchor text on inbound links
Internally link back to old, relevant posts within the body of a blog post. Don’t use “here” or “previously” etc. as the anchor text!
Post title is anchor text. “ Permalink” is yucky anchor text!
“ Sculpt” Your PageRank
My preference is to have rel=nofollow...
On links in trackbacks, comments (by default on most platforms)
Where the link would be reciprocal
On links to date-based archives, assuming you have category and tag hierarchy (noindexing/disallowing is not enough!)
Minimize Duplicate Content
Code your Main Index Template to display “Optional Excerpts” on everything but permalink page
For each post, write unique content (i.e. paraphrase), don’t just use the first couple paragraphs (i.e. Don’t use the <!--more--> tag!)
Meta robots noindex & rel=nofollow are your friends
“ OR” Tag conjunction pages (e.g. netconcepts.com/tag/seo|articles)
Improve the Keyword Focus
category name on category page
Yes for post titles, no for dates!
Emphasis tags within posts (bold, strong, etc.)
“ Sticky” posts
Always appear at the top of the page
A way to add keyword-rich intro copy to a category page or tag page
e.g. “WP-Sticky” or “Adhesive” plugin
Optimize Your RSS Feeds
Full text, not summaries
20 or MORE items (not just 10)
Multiple feeds (by category, latest comments, comments by post)
Keyword-rich item <title>
Your brand name in the item <title>
Your most important keyword in the site <title> container
Compelling site <description>
Don’t put tracking codes into the URLs (e.g. &source=rss)
An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories & engines
For an ebook on Google power searching, SEO checklists & worksheets, and audio recording, executive summary & transcript of thought leaders teleconferences on SEO & blogging, drop me your business card or e-mail your request to [email_address]