Alternative discovery and_seo_fee-greg_jarboe

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Alternative discovery and_seo_fee-greg_jarboe

  1. 1. Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO Greg Jarboe SEO-PR Nov. 12, 2008
  2. 2. 30% of searches conducted on Google sites aren’t web searches <ul><li>I’ll share my best tips, tools and techniques for non-traditional optimization that apply both to indexing and ranking support </li></ul><ul><li>I’ll examine various file formats including DOCs, RSS feeds and video files </li></ul>
  3. 3. Google News examines recency, relevance and importance Source: Google News Blog, April 2, 2008
  4. 4. Newsforce offers an integrated suite of press release SEO tools Disclosure: I’m a partner in Newsforce
  5. 5. Five case studies of press releases that generated a measurable ROI <ul><li>$200 million in CSAC leads for Symmetricom </li></ul><ul><li>$2.5 million in ticket sales for Southwest Airlines </li></ul><ul><li>1.3 million searches for “florists” on SuperPages </li></ul><ul><li>450,000 unique visitors to Christian Science Monitor </li></ul><ul><li>88,000 entries into photo contest for Parents </li></ul>Source: SEO-PR, PRSA International Conference, Oct. 28, 2008
  6. 6. Google Blog Search examines a blog’s title, content and popularity <ul><li>“ Blog Search uses a set of algorithms to try to determine the most popular stories in the blogosphere. We consider factors such as a blog’s title and content, as well as its popularity throughout the rest of the blogging community.” </li></ul><ul><li>“ Blog Search indexes blogs by their site feeds, which will be checked frequently for new content. This means that Blog Search results for a given blog will update with new content much faster than standard web searches.” </li></ul>Source: Google Blog Search Help
  7. 7. CEO Watch used SEO Samba to optimize website and RSS feeds Source: CEO Watch, Nov. 5, 2008
  8. 8. CEO Watch saw dramatic increase in visitors, visits and page views Source: CEO Watch, Oct. 10, 2008
  9. 9. YouTube examines dozens of aspects, including hits and rating Source: YouTube Help Center, Nov. 5, 2008
  10. 10. We’ve optimized 172 videos for STACK Media; got 396,254 views Sources: STACK Vids, football, basketball and baseball channels, Nov. 5, 2008
  11. 11. Optimizing video for YouTube boosted STACK’s daily views Source: TubeMogul, Aug. 23, 2008
  12. 12. If you Googled Amy Winehouse on Sunday, you saw “all of the above” Source: Google, Nov. 9, 2008

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