Proven Strategies for Managing Affiliate PPC David Naffziger CEO, BrandVerity
Affiliate PPC is Universal * Data on subsequent slides from a BrandVerity study of the top 100 e-commerce programs As an E-Commerce site, the question is not IF , but HOW you should manage affiliate PPC
Proven Strategies Top affiliate programs utilize several strategies to manage affiliate PPC
Open, Consistent Communication
Respect Affiliate ‘Secret Sauce’
Measure Beyond the Last Click Google Analytics doesn’t cut it.
Understand the contribution of all channels to a sale
Measure and value the steps in the purchase process
Bucket affiliates by contribution share. Reward those that contribute the most.
Create Clear Policies PPC policies that are simple and clear have lower rates of abuse