Apple-Metro (Applebee's) IMC Campaign
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In the spring of 2012 I was charged with the task of creating an Integrated Marketing Campaign for both Apple-Metro, as well as a specific store that wasn't doing as well as it should. In my group’s case, it was the Applebee’s that is located in Sky View Mall in Main St.-Flushing Queens. For this task, my group was given two separate budgets, a $2 million dollar budget to be used for Apple-Metro, and a $40 thousand budget to be used specifically for the Sky View store. During the project, not only was I the team leader, but was also the Strategist, Creative Director and Copywriter.
“Apple-Metro, Inc. is the New York Metropolitan Area franchisee for Applebee’s Neighborhood Grill & Bar®. Our portfolio currently includes 33 Applebee’s® in the five boroughs, Westchester and Rockland Counties.”
Out of the five “Agencies” that presented due to its idea, strategy, proposed execution, and measurement system, my team won the business.
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