Wendy's campaign

388 views

Published on

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
388
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wendy's campaign

  1. 1. WENDY’S • Quality is Our Recipe • More cheddar for your chedda.
  2. 2. TARGET AUDIENCE • College students • Ages 18-25 • Both male and female
  3. 3. CAMPAIGN GOALS • Increase social media presence • Increase search engine rankings • Decrease consumer turnover rate • Increase consumer engagement
  4. 4. KEY PERFORMANCE INDICATORS • Social Networking Footprint • Klout score • Customer online engagement level • Customer retention rate • Search engine rankings by keyword and click-through-rate.
  5. 5. WHAT’S THE BIG IDEA?! • Attract new consumers while keeping current consumers. • Twitter contest.
  6. 6. SOCIAL/DIGITAL MEDIA • Facebook • Twitter • Instagram • SEO/SEM
  7. 7. SOCIAL MEDIA STRATEGY • Respond to all posts, positive and negative, within 24 hours • Tweet at least once a day • Facebook posts at least three times per week • Instagram posts at least twice a week.
  8. 8. INTERNET MARKETING • Google for Search Engine Optimization • Keywords include burgers, fast food, cheap food, restaurants • Create a more consumer interactive website
  9. 9. BUDGET • $250 per hour for Wendy’s • 20 hours of work per week for one month • Wendy’s will owe around $20,000 for the campaign
  10. 10. SUMMARY • Stimulate consumer interaction • Social media and internet marketing are the focus • Build a stronger brand image • Reward those involved in the contest and social media sites

×