Lean UX is Haaaard
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Lean UX is Haaaard

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Case study of Lean UX implementation at Recurly.

Case study of Lean UX implementation at Recurly.

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Lean UX is Haaaard Lean UX is Haaaard Presentation Transcript

  • LEAN UX IS HAAAARDFriday, May 3, 13
  • LEAN UX SURVEYFriday, May 3, 13
  • LEAN UX SURVEY‣ Smaller companies:Discovery & EngineeringFriday, May 3, 13
  • LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & CultureFriday, May 3, 13
  • LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7Friday, May 3, 13
  • LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7‣ After 2 months: 6.6Friday, May 3, 13
  • LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7‣ After 2 months: 6.6‣ 11% decreaseFriday, May 3, 13
  • CULTURE IS A UX PROBLEMFriday, May 3, 13
  • CULTURE IS A UX PROBLEM‣ UXers have unique strengths‣ “Everything is UX” -@mntgmry‣ Apply your complex problem solvingintelligence to company cultureFriday, May 3, 13
  • CHIN UP THROUGH THE CRAPFriday, May 3, 13
  • CRAPCHIN UP THROUGH THE CRAPFriday, May 3, 13
  • CRAPriticismCHIN UP THROUGH THE CRAPFriday, May 3, 13
  • CRAPriticismejectionCHIN UP THROUGH THE CRAPFriday, May 3, 13
  • CRAPriticismejectionssholesCHIN UP THROUGH THE CRAPFriday, May 3, 13
  • CRAPriticismejectionssholesressureCHIN UP THROUGH THE CRAPFriday, May 3, 13
  • Friday, May 3, 13
  • Give a shit about the people whohave to use what you design.Friday, May 3, 13
  • Lean UX gives us ammunitionto institutionalize empathyFriday, May 3, 13
  • Lean UX gives us ammunitionto institutionalize empathyTurns “give a shit” into a company-wide objective.Friday, May 3, 13
  • LEAN UX - JEFF GOTHELFFriday, May 3, 13
  • LEAN UX PRINCIPLESDealing With the TeamFriday, May 3, 13
  • 1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13
  • 1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13
  • 1. Cross-Functional Teams2. Small, Dedicated, Co-located‣ Tough in practice‣ Group desks, daily check-ins.‣ You’re a team. Act like it.Friday, May 3, 13
  • 3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13
  • 3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13
  • 3. Build Shared Understanding4. Externalize Your Work‣ Meeting-phobia‣ Don’t let the bastards get youdown‣ Timebox & assign timekeeperFriday, May 3, 13
  • 5. Removing Waste6. Get out of the deliverables biz‣ Waste is in the eye of the beholder‣ Appropriate amount of deliverables‣ Appropriate level of fidelityFriday, May 3, 13
  • 7. Making Over Analysis8. Learning Over Growth‣ “If I just had 3 months, I could build itright and it would be perfect.”‣ “I don’t want to build throwawaycode / wireframes / mockups.”‣ It’s easier to edit than to authorFriday, May 3, 13
  • 7. Making Over Analysis8. Learning Over Growth‣ “If I just had 3 months, I could build itright and it would be perfect.”‣ “I don’t want to build throwawaycode / wireframes / mockups.”‣ It’s easier to edit than to authorFriday, May 3, 13
  • 9. Small Batch Size‣ Helps with those who have ahard time with MVPs‣ Build a “bridge” to solveimmediate problemsFriday, May 3, 13
  • 9. Small Batch Size‣ Helps with those who have ahard time with MVPs‣ Build a “bridge” to solveimmediate problemsFriday, May 3, 13
  • LEAN UX PRINCIPLESDealing with Management, Investors, and StakeholdersFriday, May 3, 13
  • 10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13
  • 10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13
  • 10. Problem-Focused Teams11. Outcomes, Not Outputs‣ What looks like stubbornnessmight be lack of direction‣ Answer WHY, WHAT, WHENFriday, May 3, 13
  • 12. Permission to FailFriday, May 3, 13
  • 12. Permission to FailFriday, May 3, 13
  • 12. Permission to Fail‣ Experimentation ▶ creativity ▶innovative solutions‣ Fail covertly, link success toexperimentation.‣ Don’t always ask permissionFriday, May 3, 13
  • 13. Say No to Rockstars & Gurus‣ High performers good, bigegos bad‣ Short term = Good‣ Long term = BadFriday, May 3, 13
  • LEAN UX PRINCIPLESDealing With Customer FeedbackFriday, May 3, 13
  • 14. Continuous Discovery15. GOOB / User-Centric Discovery‣ Test early, test often‣ Be suspicious of assumptions‣ Stalk customers! (analytics, live chat)Friday, May 3, 13
  • 1. Cross-Functional Teams2. Dedicated, Co-located3. Shared Understanding4. Externalize Your Work5. Removing Waste6. Appropriate Deliverables7. Making Over Analysis15. User-Centric Discovery14. Continuous Discovery13. No to Rockstars12. Permission to Fail11. Outcomes, not Outputs10. Problem-Focused Teams9. Small Batch Size15 LEAN UX PRINCIPLES8. Learning Over GrowthFriday, May 3, 13
  • THANKS!@zachalbert(with GIF support by @gesa)Friday, May 3, 13