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LEAN UX IS HAAAARDFriday, May 3, 13
LEAN UX SURVEYFriday, May 3, 13
LEAN UX SURVEY‣ Smaller companies:Discovery & EngineeringFriday, May 3, 13
LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & CultureFriday, May 3, 13
LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7Friday, May ...
LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7‣ After 2 mo...
LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7‣ After 2 mo...
CULTURE IS A UX PROBLEMFriday, May 3, 13
CULTURE IS A UX PROBLEM‣ UXers have unique strengths‣ “Everything is UX” -@mntgmry‣ Apply your complex problem solvinginte...
CHIN UP THROUGH THE CRAPFriday, May 3, 13
CRAPCHIN UP THROUGH THE CRAPFriday, May 3, 13
CRAPriticismCHIN UP THROUGH THE CRAPFriday, May 3, 13
CRAPriticismejectionCHIN UP THROUGH THE CRAPFriday, May 3, 13
CRAPriticismejectionssholesCHIN UP THROUGH THE CRAPFriday, May 3, 13
CRAPriticismejectionssholesressureCHIN UP THROUGH THE CRAPFriday, May 3, 13
Friday, May 3, 13
Give a shit about the people whohave to use what you design.Friday, May 3, 13
Lean UX gives us ammunitionto institutionalize empathyFriday, May 3, 13
Lean UX gives us ammunitionto institutionalize empathyTurns “give a shit” into a company-wide objective.Friday, May 3, 13
LEAN UX - JEFF GOTHELFFriday, May 3, 13
LEAN UX PRINCIPLESDealing With the TeamFriday, May 3, 13
1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13
1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13
1. Cross-Functional Teams2. Small, Dedicated, Co-located‣ Tough in practice‣ Group desks, daily check-ins.‣ You’re a team....
3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13
3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13
3. Build Shared Understanding4. Externalize Your Work‣ Meeting-phobia‣ Don’t let the bastards get youdown‣ Timebox & assig...
5. Removing Waste6. Get out of the deliverables biz‣ Waste is in the eye of the beholder‣ Appropriate amount of deliverabl...
7. Making Over Analysis8. Learning Over Growth‣ “If I just had 3 months, I could build itright and it would be perfect.”‣ ...
7. Making Over Analysis8. Learning Over Growth‣ “If I just had 3 months, I could build itright and it would be perfect.”‣ ...
9. Small Batch Size‣ Helps with those who have ahard time with MVPs‣ Build a “bridge” to solveimmediate problemsFriday, Ma...
9. Small Batch Size‣ Helps with those who have ahard time with MVPs‣ Build a “bridge” to solveimmediate problemsFriday, Ma...
LEAN UX PRINCIPLESDealing with Management, Investors, and StakeholdersFriday, May 3, 13
10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13
10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13
10. Problem-Focused Teams11. Outcomes, Not Outputs‣ What looks like stubbornnessmight be lack of direction‣ Answer WHY, WH...
12. Permission to FailFriday, May 3, 13
12. Permission to FailFriday, May 3, 13
12. Permission to Fail‣ Experimentation ▶ creativity ▶innovative solutions‣ Fail covertly, link success toexperimentation....
13. Say No to Rockstars & Gurus‣ High performers good, bigegos bad‣ Short term = Good‣ Long term = BadFriday, May 3, 13
LEAN UX PRINCIPLESDealing With Customer FeedbackFriday, May 3, 13
14. Continuous Discovery15. GOOB / User-Centric Discovery‣ Test early, test often‣ Be suspicious of assumptions‣ Stalk cus...
1. Cross-Functional Teams2. Dedicated, Co-located3. Shared Understanding4. Externalize Your Work5. Removing Waste6. Approp...
THANKS!@zachalbert(with GIF support by @gesa)Friday, May 3, 13
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Lean UX is Haaaard

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Case study of Lean UX implementation at Recurly.

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Transcript of "Lean UX is Haaaard"

  1. 1. LEAN UX IS HAAAARDFriday, May 3, 13
  2. 2. LEAN UX SURVEYFriday, May 3, 13
  3. 3. LEAN UX SURVEY‣ Smaller companies:Discovery & EngineeringFriday, May 3, 13
  4. 4. LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & CultureFriday, May 3, 13
  5. 5. LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7Friday, May 3, 13
  6. 6. LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7‣ After 2 months: 6.6Friday, May 3, 13
  7. 7. LEAN UX SURVEY‣ Smaller companies:Discovery & Engineering‣ Larger companies:Geography & Culture‣ Difficulty: 7.7‣ After 2 months: 6.6‣ 11% decreaseFriday, May 3, 13
  8. 8. CULTURE IS A UX PROBLEMFriday, May 3, 13
  9. 9. CULTURE IS A UX PROBLEM‣ UXers have unique strengths‣ “Everything is UX” -@mntgmry‣ Apply your complex problem solvingintelligence to company cultureFriday, May 3, 13
  10. 10. CHIN UP THROUGH THE CRAPFriday, May 3, 13
  11. 11. CRAPCHIN UP THROUGH THE CRAPFriday, May 3, 13
  12. 12. CRAPriticismCHIN UP THROUGH THE CRAPFriday, May 3, 13
  13. 13. CRAPriticismejectionCHIN UP THROUGH THE CRAPFriday, May 3, 13
  14. 14. CRAPriticismejectionssholesCHIN UP THROUGH THE CRAPFriday, May 3, 13
  15. 15. CRAPriticismejectionssholesressureCHIN UP THROUGH THE CRAPFriday, May 3, 13
  16. 16. Friday, May 3, 13
  17. 17. Give a shit about the people whohave to use what you design.Friday, May 3, 13
  18. 18. Lean UX gives us ammunitionto institutionalize empathyFriday, May 3, 13
  19. 19. Lean UX gives us ammunitionto institutionalize empathyTurns “give a shit” into a company-wide objective.Friday, May 3, 13
  20. 20. LEAN UX - JEFF GOTHELFFriday, May 3, 13
  21. 21. LEAN UX PRINCIPLESDealing With the TeamFriday, May 3, 13
  22. 22. 1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13
  23. 23. 1. Cross-Functional Teams2. Small, Dedicated, Co-locatedFriday, May 3, 13
  24. 24. 1. Cross-Functional Teams2. Small, Dedicated, Co-located‣ Tough in practice‣ Group desks, daily check-ins.‣ You’re a team. Act like it.Friday, May 3, 13
  25. 25. 3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13
  26. 26. 3. Build Shared Understanding4. Externalize Your WorkFriday, May 3, 13
  27. 27. 3. Build Shared Understanding4. Externalize Your Work‣ Meeting-phobia‣ Don’t let the bastards get youdown‣ Timebox & assign timekeeperFriday, May 3, 13
  28. 28. 5. Removing Waste6. Get out of the deliverables biz‣ Waste is in the eye of the beholder‣ Appropriate amount of deliverables‣ Appropriate level of fidelityFriday, May 3, 13
  29. 29. 7. Making Over Analysis8. Learning Over Growth‣ “If I just had 3 months, I could build itright and it would be perfect.”‣ “I don’t want to build throwawaycode / wireframes / mockups.”‣ It’s easier to edit than to authorFriday, May 3, 13
  30. 30. 7. Making Over Analysis8. Learning Over Growth‣ “If I just had 3 months, I could build itright and it would be perfect.”‣ “I don’t want to build throwawaycode / wireframes / mockups.”‣ It’s easier to edit than to authorFriday, May 3, 13
  31. 31. 9. Small Batch Size‣ Helps with those who have ahard time with MVPs‣ Build a “bridge” to solveimmediate problemsFriday, May 3, 13
  32. 32. 9. Small Batch Size‣ Helps with those who have ahard time with MVPs‣ Build a “bridge” to solveimmediate problemsFriday, May 3, 13
  33. 33. LEAN UX PRINCIPLESDealing with Management, Investors, and StakeholdersFriday, May 3, 13
  34. 34. 10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13
  35. 35. 10. Problem-Focused Teams11. Outcomes, Not OutputsFriday, May 3, 13
  36. 36. 10. Problem-Focused Teams11. Outcomes, Not Outputs‣ What looks like stubbornnessmight be lack of direction‣ Answer WHY, WHAT, WHENFriday, May 3, 13
  37. 37. 12. Permission to FailFriday, May 3, 13
  38. 38. 12. Permission to FailFriday, May 3, 13
  39. 39. 12. Permission to Fail‣ Experimentation ▶ creativity ▶innovative solutions‣ Fail covertly, link success toexperimentation.‣ Don’t always ask permissionFriday, May 3, 13
  40. 40. 13. Say No to Rockstars & Gurus‣ High performers good, bigegos bad‣ Short term = Good‣ Long term = BadFriday, May 3, 13
  41. 41. LEAN UX PRINCIPLESDealing With Customer FeedbackFriday, May 3, 13
  42. 42. 14. Continuous Discovery15. GOOB / User-Centric Discovery‣ Test early, test often‣ Be suspicious of assumptions‣ Stalk customers! (analytics, live chat)Friday, May 3, 13
  43. 43. 1. Cross-Functional Teams2. Dedicated, Co-located3. Shared Understanding4. Externalize Your Work5. Removing Waste6. Appropriate Deliverables7. Making Over Analysis15. User-Centric Discovery14. Continuous Discovery13. No to Rockstars12. Permission to Fail11. Outcomes, not Outputs10. Problem-Focused Teams9. Small Batch Size15 LEAN UX PRINCIPLES8. Learning Over GrowthFriday, May 3, 13
  44. 44. THANKS!@zachalbert(with GIF support by @gesa)Friday, May 3, 13
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