Some notable indicators from the survey that substantiate this bullish POV:
81% of Brand Execs expect an increase in digital projects for 2010
50% will be shifting funds from traditional to digital media
78% of global participants believe the current economy will actually spawn more funds allocated to Digital. Additionally contained within, you’ll find some keen insight from SoDA members around the globe on their thoughts and predictions about the future of the Digital Marketing landscape over the forward 12 months.