Obtaining buy in for social media


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Prepared for Library 2.0 Advancing library and information services using Web 2.0 tools forum, 9 November 2010, Sydney, hosted by ARK group.

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Obtaining buy in for social media

  1. 1. obtaining buy in for 2.0 deployment: a CPA Australia case study Zaana Howard | Swinburne University 20 by Bright Tal http://www.flickr.com/photos/bright/113694992/
  2. 2. overview Lighting up the dock 2 by gnackgnackgnack http://www.flickr.com/photos/gnackgnackgnack/3356837985/
  3. 3. case CPA Australia 129 000+ members 450 employees 16 offices 11 countries Brooklyn by joe holmes http://www.flickr.com/photos/joeholmes/107835324/
  4. 4. case knowledge exchange team
  5. 5. what is buy in? a commitment to achieving a shared goal empty goal by keylosa http://www.flickr.com/photos/keylosa/184606430/
  6. 6. buy in is about communication, engagement and relationship building snail love | when you can’t say it show it by Adam Foster | Codefor http://www.flickr.com/photos/paperpariah/3589690234/
  7. 7. …with 2.0 its also about education and role modelling Teaching the youngster to feed by foxypar4 http://www.flickr.com/photos/foxypar4/511910343/
  8. 8. buy in has two levels to allow to do two by Amir K. http://www.flickr.com/photos/childofwar/3874149070/
  9. 9. who do you need buy in from? why? target them Target by bitmask http://www.flickr.com/photos/hvc/2682679414/
  10. 10. buy in principles Red five is alive! By zawtowers http://www.flickr.com/photos/zawtowers/3423568989/
  11. 11. #1 know what you’re doing and why Saint Patrick’s Day matches by Bob.Fornal http://www.flickr.com/photos/fornal/424716302/
  12. 12. C. Li & J. Bernoff 2008 POST framework
  13. 13. #2 evidence. where does it LIE? (Literature | Industry | Experience) Picture project by House of Sims http://www.flickr.com/photos/houseofsims/4564845432/
  14. 14. #3 pitch to each audience Greenfinch singing – Carduelis chloris by Rob.Baldwin http://www.flickr.com/photos/robbaldwin-photography/4206105020/
  15. 15. Levels of work Vision Typical role Level of response VI 10-20 yrs Mulitnational CEOs, regulators, government ministers, futurists Global transformation V 5-10 yrs CEO, CFO, Board, Heads of major business units, Presidents Transformational IV 2-5 yrs General Manager, COO, direct reports to CEO, department managers Breakthrough III 1-2 yrs Senior professionals, unit managers, project managers Predictive and systematic II 3-12 mths First line supervisors, team leaders Diagnostic and situational I up to 3 mths Front line employee, tradesperson, admin, PA, data entry Procedural Adapted from MVC Associates International, 2005 & Jaques 1996. stratified systems theory
  16. 16. exercise your pitch Leo sings along with Justin Bieber at last night’s Much Music Awards by DuckLover Bonnie http://www.flickr.com/photos/bonniesducks/4719231324/
  17. 17. #4 respect the channels of your organisation Skittles vodka by cabbit http://www.flickr.com/photos/cabbit/4727168015/
  18. 18. #5 buy in is not a one off event OMG MACRO! [p52 w1] by Don Solo http://www.flickr.com/photos/donsolo/2243154949/
  19. 19. summation 3c’s = clarity + conversation + care 27th April 2008 / Day 118 (483) by Mrs Magic http://www.flickr.com/photos/mrsmagic/2446062461/
  20. 20. Who knows what you’ll find when you ask questions by [F]oxymoron http://www.flickr.com/photos/f-oxymoron/5005146417/
  21. 21. contact @zaana zaanahoward@gmail.com zaanahoward.com