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Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
Obtaining buy in for social media
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Obtaining buy in for social media

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Prepared for Library 2.0 Advancing library and information services using Web 2.0 tools forum, 9 November 2010, Sydney, hosted by ARK group.

Prepared for Library 2.0 Advancing library and information services using Web 2.0 tools forum, 9 November 2010, Sydney, hosted by ARK group.

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  • 1. obtaining buy in for 2.0 deployment: a CPA Australia case study Zaana Howard | Swinburne University 20 by Bright Tal http://www.flickr.com/photos/bright/113694992/
  • 2. overview Lighting up the dock 2 by gnackgnackgnack http://www.flickr.com/photos/gnackgnackgnack/3356837985/
  • 3. case CPA Australia 129 000+ members 450 employees 16 offices 11 countries Brooklyn by joe holmes http://www.flickr.com/photos/joeholmes/107835324/
  • 4. case knowledge exchange team
  • 5. what is buy in? a commitment to achieving a shared goal empty goal by keylosa http://www.flickr.com/photos/keylosa/184606430/
  • 6. buy in is about communication, engagement and relationship building snail love | when you can’t say it show it by Adam Foster | Codefor http://www.flickr.com/photos/paperpariah/3589690234/
  • 7. …with 2.0 its also about education and role modelling Teaching the youngster to feed by foxypar4 http://www.flickr.com/photos/foxypar4/511910343/
  • 8. buy in has two levels to allow to do two by Amir K. http://www.flickr.com/photos/childofwar/3874149070/
  • 9. who do you need buy in from? why? target them Target by bitmask http://www.flickr.com/photos/hvc/2682679414/
  • 10. buy in principles Red five is alive! By zawtowers http://www.flickr.com/photos/zawtowers/3423568989/
  • 11. #1 know what you’re doing and why Saint Patrick’s Day matches by Bob.Fornal http://www.flickr.com/photos/fornal/424716302/
  • 12. C. Li & J. Bernoff 2008 POST framework
  • 13. #2 evidence. where does it LIE? (Literature | Industry | Experience) Picture project by House of Sims http://www.flickr.com/photos/houseofsims/4564845432/
  • 14. #3 pitch to each audience Greenfinch singing – Carduelis chloris by Rob.Baldwin http://www.flickr.com/photos/robbaldwin-photography/4206105020/
  • 15. Levels of work Vision Typical role Level of response VI 10-20 yrs Mulitnational CEOs, regulators, government ministers, futurists Global transformation V 5-10 yrs CEO, CFO, Board, Heads of major business units, Presidents Transformational IV 2-5 yrs General Manager, COO, direct reports to CEO, department managers Breakthrough III 1-2 yrs Senior professionals, unit managers, project managers Predictive and systematic II 3-12 mths First line supervisors, team leaders Diagnostic and situational I up to 3 mths Front line employee, tradesperson, admin, PA, data entry Procedural Adapted from MVC Associates International, 2005 & Jaques 1996. stratified systems theory
  • 16. exercise your pitch Leo sings along with Justin Bieber at last night’s Much Music Awards by DuckLover Bonnie http://www.flickr.com/photos/bonniesducks/4719231324/
  • 17. #4 respect the channels of your organisation Skittles vodka by cabbit http://www.flickr.com/photos/cabbit/4727168015/
  • 18. #5 buy in is not a one off event OMG MACRO! [p52 w1] by Don Solo http://www.flickr.com/photos/donsolo/2243154949/
  • 19. summation 3c’s = clarity + conversation + care 27th April 2008 / Day 118 (483) by Mrs Magic http://www.flickr.com/photos/mrsmagic/2446062461/
  • 20. Who knows what you’ll find when you ask questions by [F]oxymoron http://www.flickr.com/photos/f-oxymoron/5005146417/
  • 21. contact @zaana zaanahoward@gmail.com zaanahoward.com

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