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From dinner to dining: the evolving role of the designer

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Presentation for LeanUXNYC 2014, 11 April 2014.

Presentation for LeanUXNYC 2014, 11 April 2014.


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  • 1. From dinner to dining: the evolving role of the designer Zaana Howard | @zaana Huddle | @wearehuddle
  • 2. a love affair with cooking DINNER VS DINING | Zaana Howard | 2
  • 3. design has evolved in popularity and complexity DINNER VS DINING | Zaana Howard | 3
  • 4. the curse of expertise DINNER VS DINING | Zaana Howard | 4
  • 5. a story about dining out DINNER VS DINING | Zaana Howard | 5
  • 6. DINNER VS DINING | Zaana Howard | 6 1. Chef = design lead people come for the food first
  • 7. DINNER VS DINING | Zaana Howard | 7 2. Waiter = facilitator navigating people through seamless service
  • 8. DINNER VS DINING | Zaana Howard | 8 3. Sommelier = educator share what you know, teach through experience
  • 9. DINNER VS DINING | Zaana Howard | 9 4. Maitre d’ = composer direct the experience, be ready to improvise
  • 10. DINNER VS DINING | Zaana Howard | 10 5. Barman = ‘cool kid’ it’s more than just mixing drinks
  • 11. designer as enabler DINNER VS DINING | Zaana Howard | 11
  • 12. a framework for understanding and growing DINNER VS DINING | Zaana Howard | 12
  • 13. thank you #LeanUX14 @zaana @wearehuddle wearehuddle.com DINNER VS DINNER | Zaana Howard | 13 All images from The Noun Project Food Mixer designed by Simon Child Apron designed by Anna Evans Chef Jacket designed by Anna Evans Design designed by Pham Thi Dieu Linh Community designed by Michael Rowe Scribble designed by Emily Haasch Microphone designed by Bemnet Binoculars designed by Mister Pixel Stir designed by Jessica Coccimiglio Oven designed by Anna Evans Cookie designed by Chance Smith Shop designed by Ahmed Trochilidae Foodie designed by Claire Jones Compass designed by Adam Whitcroft Chef hat designed by Tommy Lau Serving dish designed by Benni Scribble designed by Emily Haasch Wine designed by James Fenton Question designed by Martin Delin Tuxedo designed by Matthew Ryan Miller Clapperboard designed by Fabio Grande Wink designed by Megan Sheeha Martini glass designed by Naomi Atkinson Conversation designed by Márcio Duarte Architect designed by Piotrek Chuchla Magic Wand designed by Matthew Ryan Miller Equal designed by Lorena Salagre