a speed date with design thinking Zaana Howard | QUT
zaana howard associate lecturer | information systems school science and engineering faculty | queensland university of technology phd candidate | swinburne university tweeting? #VALA2012 #BCE @zaana
your mission: redesign the grocery shopping experience based on the experience of a group member.
start by gaining empathy. interview again: dig deep 3 mins
reframe the problem.capture ﬁndingsneeds: what are they trying to do? insights: what have you learned about the person? 4 mins
reframe the problem.deﬁne problem statement (user)________ needs to ____________________ _______________(need)____________ because _______(insight)______________________________. 3 mins
example. (user) a global sportswear company (need) needs to redesign their employee performance review system (insight) because it is inconsistent, time consuming and does little to improve work practices
idea generation.sketch 3-5 radicaluser’s needs. to meet your ideas 5 mins
idea generation.share your solutions &capturefeedback 4 mins
iterate based on feedback.reﬂect & generate a new solutionsketch your big idea,note details if necessary! 4 mins
build and test.build your solution.make something the person can interact with. 5 mins
build and test.share your solution & get feedback. what worked | what needs to be improved questions | ideas 4 mins
done! Adapted from ‘An introduction to design thinking: redesigning the gift giving experience’ by Hassno Platner Institute of Design at Stanford.
one of many deﬁnitions (& none are quite right…) design thinking uses the designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity tim brown
design thinking uses a human centred, creative, iterative, practical approach to problem solving. tim brown
design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices tim brown
if libraries are not willing to become obsolete than that is exactly what’ll happen to them. " " throw out the library completely, "start with value and how to co-createit, and then you’re designing the new library…" get people engaged in your service and it will grow naturally." " Arne van Oosterom, Design Thinkers" "