A speed date with design thinking
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A speed date with design thinking



Bootcamp workshop delivered at VALA2012: eM-powering eFutures, 9 February 2012. Updated from previous slide pack.

Bootcamp workshop delivered at VALA2012: eM-powering eFutures, 9 February 2012. Updated from previous slide pack.



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A speed date with design thinking A speed date with design thinking Presentation Transcript

  • a speed date with design thinking Zaana Howard | QUT
  • zaana howard associate lecturer | information systems school science and engineering faculty | queensland university of technology phd candidate | swinburne university tweeting? #VALA2012 #BCE @zaana
  • your mission: redesign the grocery shopping experience based on the experience of a group member.  
  • start by gaining empathy. interview 3 mins
  • start by gaining empathy. interview again: dig deep 3 mins
  • reframe the problem.capture findingsneeds: what are they trying to do? insights: what have you learned about the person? 4 mins
  • reframe the problem.define problem statement (user)________ needs to ____________________ _______________(need)____________ because _______(insight)______________________________. 3 mins
  • example. (user) a global sportswear company (need) needs to redesign their employee performance review system (insight) because it is inconsistent, time consuming and does little to improve work practices
  • idea generation.sketch 3-5 radicaluser’s needs. to meet your ideas 5 mins
  • idea generation.share your solutions &capturefeedback 4 mins
  • iterate based on feedback.reflect & generate a new solutionsketch your big idea,note details if necessary! 4 mins
  • build and test.build your solution.make something the person can interact with. 5 mins
  • build and test.share your solution & get feedback. what worked | what needs to be improved questions | ideas 4 mins
  • done! Adapted from ‘An introduction to design thinking: redesigning the gift giving experience’ by Hassno Platner Institute of Design at Stanford.
  • show & tell each group 60 secs
  • quick alook at theprocess
  • the design squiggle Daniel Newman, Central Office of Design
  • design thinking "modes Hassno Platner Institute of Design design thinking modes
  • non-linear "process
  • diverge & converge flare focus Hassno Platner Institute of Design, Stanford University
  • so… what is designthinking?
  • one of many definitions (& none are quite right…) design thinking uses the designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity tim brown
  • design thinking uses a human centred, creative, iterative, practical approach to problem solving. tim brown
  • design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices tim brown
  • design thinking core values human centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping
  • design thinking tools interviews | observation | conversation | synthesis | visualisation | heuristics | prototyping + + +    
  • so… why designthinking?
  • itstartswith… We are Snook http://web.fumsi.com/go/article/use/64147
  • ultimately about understanding needs
  • we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful…design thinking is an approach for imagining these experiences Brown, 2008
  • so… design thinking...what for?
  • design thinking for solving wicked problems | designing (human) systems & services | organisational change & transformation |social innovation | product development
  • micro macro
  • engagement
  • if libraries are not willing to become obsolete than that is exactly what’ll happen to them. " " throw out the library completely, "start with value and how to co-createit, and then you’re designing the new library…" get people engaged in your service and it will grow naturally." " Arne van Oosterom, Design Thinkers"  "
  • so… design thinking…what next?
  • empathiselisten, share, contribute, reflect
  • be curious. ask why. rinse. repeat.
  • observe.what? how? why?
  • reflect.what works?what doesn’t?what could bebetter?
  • experiment make, test, reflect
  • where to from here?it’s a choose your own adventure
  • thankyou zaana howard z.howard@qut.edu.au zaanahoward.com @zaana