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Market LINKS
 

Market LINKS

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Company presentation 2010

Company presentation 2010

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    Market LINKS Market LINKS Presentation Transcript

    • WISE APPROACH TO YOUR BUSINESS COMPANY PRESENTATION | 2010 | Market LINKS Ltd., 5 Angel Kanchev str., Sofia 1000, Bulgaria | e-mail: office@mmlinks.net | web: http://www.mmlinks.net |
    • ESOMAR – world organization of professional researchers QRA – Qualitative Research Association InterSearch – international research chain in 22 countries from Western Europe, Asia region, North and South America Bulgarian Sociological Association BAMOR – Bulgarian Association of Marketing and Opinion Researchers Full service research company Working with both local and international companies Research team with over than 12 years of experience in market research WISE APPROACH TO YOUR BUSINESS WHO WE ARE MEMBERSHIP OUR KEY ADVANTAGES Over then 12 years of experience in the field of marketing research: we have the chance to work for most of the multinational companies in Bulgaria – directly and as sub-contractors of many international research projects Our expertise in research design and analysis: we can provide custom-designed as well as standard methodology research procedure Flexible approach to clients’ needs Strict compliance with professional codes and international standards of doing research High standard in data collection and back check control We participate in International congresses with our own case-studies ABOUT US
      • Full Time Staff 30 people
      • Part Time Staff 15 people
      • Interviewers 650 people
      • Regional Supervisors 42 people
      • Well build-up team of experienced researchers, research and field managers, data processing specialists, analysts and consultants.
      • Trained and reliable interviewers network: it covers 92 residence places throughout the country. Our interviewers are experienced in conducting:
        • Business-to-business interviews
        • Expert Interviews
        • Face-to-face /in-home or on-street/ and telephone interviews
        • In-home and POP promotions
      • Experienced qualitative researchers, analysts and experts.
      • FG moderators with more than 12 years experience in qualitative research.
      OUR TEAM WISE APPROACH TO YOUR BUSINESS ABOUT US
      • Best conditions for conducting qualitative research:
      • Two focus groups facilities
      • Central locations
      • FG facility with one-way mirror wall
      • Product tests facility
      • Professional simultaneous translation
      • Audio & video recording equipment
      ABOUT US OUR ASSETS WISE APPROACH TO YOUR BUSINESS
      • Our team
      • Over 12 years of experience in the field of marketing and social research: we have the chance to work for the most of multinational companies in Bulgaria – directly and as sub-contractors of many international research projects
      •   Our expertise in research design and analysis by applying flexible approach to our clients` needs: we can provide custom-designed as well as standard methodology research procedures
      • We maintain long-term relationships with our customers which enables us to understand in depth the specifics of their business
      • Electronic tools
      • CATI center - specialized software to conduct telephone interviews.
      • CAPI center
      • On-line panel
      • ETS (Electronic Test Studio) - Electronic system for in-hall integrated quali & quanti tests
    • Types of research studies Awareness, Attitudes and Usage Studies Product and Brand Image Studies Product Taste Tests Product Concept Tests Package Tests Brand Health / Performance Research New Brand Potential Study Segmentation Studies Customer Satisfaction Research Simulated Test Market Mystery Research Sales People Performance Methods of research Quantitative Ad Hoc Tracking Continuous research projects Monthly Omnibus (LINKS Express) Qualitative Exploratory Focus Groups In-depth Interviews Pair interview Desk research Observational research WISE APPROACH TO YOUR BUSINESS WHAT WE OFFER Advertising research Image and PR Social research B2B research Consumer research Fields of Research & Consulting
    • WISE APPROACH TO YOUR BUSINESS BUSINESS SECTORS Pharmaceutical and medical Financial FMCG Fuels & motor oils & Automotive Real estate and construction Business sectors Social and public opinion research Telecommunications Media Advertising and PR
    • EXPERIENCE WITH QUALITATIVE AND QUANTITATIVE RESEARCH WISE APPROACH TO YOUR BUSINESS Achievements in qualitative research
      • Team with over 12 years of experience in qualitative research (since the beginning of this market in Bulgaria).
      • 7 highly involved in qualitative researchers and moderators. The moderators are trained abroad and here in Bulgaria by advanced qualitative consultants and practitioners.
      • Rich experience in conducting various standard and custom-designed qualitative projects using different methodologies: focus groups, mini groups, in-depth interviews, expert interviews, paired interviews, video-observations.
      • Rich experience with sophisticated qualitative projects and projects with specific target groups, such as minority groups, children and youngsters, business people.
      • Very well equipped one-way mirror facility in the center of the city with all necessary equipment for simultaneous translation, digital recording etc.
      • We apply various methods of qualitative research: in-dept interviews, paired interviews, standard FGs, mini FGs. Various brain storming and projective techniques are used so as to stimulate respondents creativity.
      • The company moderators are doing the analysis of the information.
      • Our team has been many times a subcontractor for Research International, MillwardBrown, MASMI, Ipsos projects in Bulgaria.
      Achievements in quantitative research
      • Large scale projects with samples over 2 000
      • Projects with complicated organization and logistics
      • Sophisticated methodologies
      • The largest samples of nationally representative surveys we have managed:
      • 5 000 POP monthly – for Coca Cola
      • 5 000 for BAT – General Consumer Survey – 4 times every year
      • 8 000 for IRI – opinion polls twice per year
    • LINKS TOOLS WISE APPROACH TO YOUR BUSINESS
      • CALL center
      • In line with international CATI standards
      • 15 working station
      • Working 7 days a week
      • Experienced operators
      • Cost effective
      • Time effective
      • Various possibilities for control on the client side
      • Access to hardly reachable target groups
      • Provides high effectiveness in B2B research
      • Database management system
      • Online research
      • European leading “know-how” by the German company Respondi AG
      • Appropriate for quantitative and qualitative research projects
      • Very cost effective research tool
      • Access to hardly reachable target groups
      • Representative sample of Internet users
      • Stimulating Point Awarding System for the panelists/ participants
      • Provides high effectiveness in B2B research
      • An easy way for evaluation of different multimedia content-pictures,
      • audio/ video, web sites
      • 3 000 and more personally recruited on-line panelists, representative
      • for Internet users in Bulgaria
    • 6 OUR MAIN CLIENTS by business sectors FMCG BAT (British American Tobacco) Coca Cola Carlsberg Group Devin Bella Bulgaria Olineza Philicon Kraft Foods Lindt KFM (Karol Fernandes Meat) HiPP Automotive and petrol Rompetrol Overgas Exxon Mobile Eko Bulgaria Telecomunications and mobile GloBul Philips Real estate Colliers International Financial UBB (United Bulgarian Bank) World Bank Post Bank MKB Unionbank HVB Bank Biohim & Hebros Bank Ministry of Finance ProCredit Bank Research chains MASMI Research Group Ipsos Millward Brown Observer Cision Advertising and PR Interpartners All Channels Ogilvy Institutions Open Society Foundation Ministries and government NGOs Pharmaceutical UPSA MSD Hoffman La Roche Astera Schering SmithKline Beecham Abbott Novartis UCB Media bTV SBS Broadcasting Group Economedia BNR (Bulgarian National Radio) WISE APPROACH TO YOUR BUSINESS Market LINKS Ltd., 5 Angel Kanchev str., Sofia 1000, Bulgaria | e-mail: office@mmlinks.net | web: http://www.mmlinks.net |
    • OUR MAIN CLIENTS WISE APPROACH TO YOUR BUSINESS World Bank