Marketing a business online masterclass | Bixfix.co.uk

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How to market a small business online using 21st century techniques of inbound marketing. Social media, email marketing, getting found on Google, search engine optimisation, SEO. …

How to market a small business online using 21st century techniques of inbound marketing. Social media, email marketing, getting found on Google, search engine optimisation, SEO.

This is a presentation delivered by Chris Markham @ Bizfix.co.uk on 16 April 2012

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Transcript

  • 1. Stop ShoutingAt Your Customers Inbound Marketing Masterclass the business advice company that gets you more customers
  • 2. Chris MarkhamHead of Small Business Development the business advice company that gets you more customers the business advice company that gets you more customers
  • 3. Inbound Marketing1.What is it?2.Why it matters3.How did it come about?4.How can I do it myself? the business advice company that gets you more customers
  • 4. Interrupting people worked the business advice company that gets you more customers
  • 5. Outbound the business advice company that gets you more customers
  • 6. “I can’t hear you”Every year…•>6 million people move house•600,000 die•400,000 register with MPS, TPS, FPS(Mailing, Telephone, Fax Preference Services) the business advice company that gets you more customers
  • 7. Building a Wall the business advice company that gets you more customers
  • 8. 21st Century Coming of Age 2003 Today: 150 million members worldwide the business advice company that gets you more customers
  • 9. 21st Century Coming of AgeLaunched in February 2004 Forecast: 1 billion users! the business advice company that gets you more customers
  • 10. 21st Century Coming of Age2006 2012 the business advice company that gets you more customers
  • 11. Billion $ Baby the business advice company that gets you more customers
  • 12. 21st Century Coming of Age the business advice company that gets you more customers
  • 13. Kings of Data the business advice company that gets you more customers
  • 14. Define Inbound MarketingInbound marketing attractsprospective customers byoffering useful information the business advice company that gets you more customers
  • 15. Components on IM… Image courtesy of Hubspot the business advice company that gets you more customers
  • 16. Content: blogs the business advice company that gets you more customers
  • 17. On page SEO the business advice company that gets you more customers
  • 18. SEO (search engine optimisation) (getting found on Google)On-page SEO Off-page SEO• Content - • Content relevancy remarkable • Links into your• Keywords pages • Social standing the business advice company that gets you more customers
  • 19. Perfect On-page Optimisation the business advice company that gets you more customers
  • 20. Perfect Off-page Optimisation the business advice company that gets you more customers
  • 21. Perfect Off-page OptimisationHow to market an IT product online How to market an IT product online the business advice company that gets you more customers
  • 22. Sweet Spot the business advice company that gets you more customers
  • 23. So you wanna be an inbound marketeer?• Create some remarkable content• Optimise it (SEO)• Distribute it for free• Get people involved (social sharing)• Measure the results• Tweak and repeat the business advice company that gets you more customers
  • 24. Don’t forgetFriday 20th April 2012 @ 3 pm (UK time) Perfect Calls to Action for Small Businesses Join our free online masterclass to create Perfect Calls to Action for your small business. You’ll learn how to turn website visitors into leads, fast Click here for more info P S t h is is a c a ll t o a c t io n the business advice company that gets you more customers