Stop ShoutingAt Your Customers Inbound Marketing       Masterclass               the business advice company              ...
Chris MarkhamHead of Small Business Development              the business advice company              that gets you more c...
Inbound Marketing1.What is it?2.Why it matters3.How did it come about?4.How can I do it myself?                           ...
Interrupting people worked                             the business advice company                             that gets y...
Outbound     the business advice company     that gets you more customers
“I can’t hear you”Every year…•>6 million people move house•600,000 die•400,000 register with MPS, TPS, FPS(Mailing, Teleph...
Building a Wall                  the business advice company                  that gets you more customers
21st Century Coming of Age                     2003  Today: 150 million members worldwide                                 ...
21st Century Coming of AgeLaunched in February   2004                       Forecast: 1 billion users!                    ...
21st Century Coming of Age2006                  2012                              the business advice company             ...
Billion $ Baby                 the business advice company                 that gets you more customers
21st Century Coming of Age                             the business advice company                             that gets y...
Kings of Data                the business advice company                that gets you more customers
Define Inbound MarketingInbound marketing attractsprospective customers byoffering useful information                     ...
Components on IM…                    Image courtesy of Hubspot                              the business advice company   ...
Content: blogs                 the business advice company                 that gets you more customers
On page SEO              the business advice company              that gets you more customers
SEO        (search engine optimisation)           (getting found on Google)On-page SEO Off-page SEO• Content -            ...
Perfect On-page Optimisation                               the business advice company                               that ...
Perfect Off-page Optimisation                                the business advice company                                th...
Perfect Off-page OptimisationHow to market an IT product online How to market an IT   product online                      ...
Sweet Spot             the business advice company             that gets you more customers
So you wanna be an inbound marketeer?•   Create some remarkable content•   Optimise it (SEO)•   Distribute it for free•   ...
Don’t forgetFriday 20th April 2012 @ 3 pm (UK time)       Perfect Calls to Action for Small Businesses       Join our free...
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Marketing a business online masterclass | Bixfix.co.uk

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How to market a small business online using 21st century techniques of inbound marketing. Social media, email marketing, getting found on Google, search engine optimisation, SEO.

This is a presentation delivered by Chris Markham @ Bizfix.co.uk on 16 April 2012

Published in: Business, Technology
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Marketing a business online masterclass | Bixfix.co.uk

  1. 1. Stop ShoutingAt Your Customers Inbound Marketing Masterclass the business advice company that gets you more customers
  2. 2. Chris MarkhamHead of Small Business Development the business advice company that gets you more customers the business advice company that gets you more customers
  3. 3. Inbound Marketing1.What is it?2.Why it matters3.How did it come about?4.How can I do it myself? the business advice company that gets you more customers
  4. 4. Interrupting people worked the business advice company that gets you more customers
  5. 5. Outbound the business advice company that gets you more customers
  6. 6. “I can’t hear you”Every year…•>6 million people move house•600,000 die•400,000 register with MPS, TPS, FPS(Mailing, Telephone, Fax Preference Services) the business advice company that gets you more customers
  7. 7. Building a Wall the business advice company that gets you more customers
  8. 8. 21st Century Coming of Age 2003 Today: 150 million members worldwide the business advice company that gets you more customers
  9. 9. 21st Century Coming of AgeLaunched in February 2004 Forecast: 1 billion users! the business advice company that gets you more customers
  10. 10. 21st Century Coming of Age2006 2012 the business advice company that gets you more customers
  11. 11. Billion $ Baby the business advice company that gets you more customers
  12. 12. 21st Century Coming of Age the business advice company that gets you more customers
  13. 13. Kings of Data the business advice company that gets you more customers
  14. 14. Define Inbound MarketingInbound marketing attractsprospective customers byoffering useful information the business advice company that gets you more customers
  15. 15. Components on IM… Image courtesy of Hubspot the business advice company that gets you more customers
  16. 16. Content: blogs the business advice company that gets you more customers
  17. 17. On page SEO the business advice company that gets you more customers
  18. 18. SEO (search engine optimisation) (getting found on Google)On-page SEO Off-page SEO• Content - • Content relevancy remarkable • Links into your• Keywords pages • Social standing the business advice company that gets you more customers
  19. 19. Perfect On-page Optimisation the business advice company that gets you more customers
  20. 20. Perfect Off-page Optimisation the business advice company that gets you more customers
  21. 21. Perfect Off-page OptimisationHow to market an IT product online How to market an IT product online the business advice company that gets you more customers
  22. 22. Sweet Spot the business advice company that gets you more customers
  23. 23. So you wanna be an inbound marketeer?• Create some remarkable content• Optimise it (SEO)• Distribute it for free• Get people involved (social sharing)• Measure the results• Tweak and repeat the business advice company that gets you more customers
  24. 24. Don’t forgetFriday 20th April 2012 @ 3 pm (UK time) Perfect Calls to Action for Small Businesses Join our free online masterclass to create Perfect Calls to Action for your small business. You’ll learn how to turn website visitors into leads, fast Click here for more info P S t h is is a c a ll t o a c t io n the business advice company that gets you more customers

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