1. digitization and
unbounded innovation

2. a brief history of
digital camera

29. more than 2/3 of
mobile phones are
with camera

30. in 2004, camera
phone sales exceeded
the sales of digital and
film-based cameras
combined

31. the world largest
camera
manufacturer?

32. Nokia

39. #1 destination of
digital photos?

41. #2 destination

44. evolution
of meaning

45. recording

46. sharing

48. a historical
perspective

49. IT moving
from backend
to front-end

50. Organizational
value from
Four Waves of
technology
Ubiquitous wave
Organizational Network wave
Computing Micro wave
This is where we are now!
Data processing wave
1960 1970 1980 1990 2000 2010

51. key changes in
technology

52. from dumb to smart

53. from big to small

54. from stand-alone to
networked

55. from narrowband to
broadband

56. from fixed to wireless

57. from circuit-based to
packet-switching

58. memory capacity is
not an issue

60. digital revolution

61. microprocessor
1992 2008
$222 $.27

62. 1 gigabyte memory
1992 2008
$569 $.13

63. 1 giga byte transmission
1999 2008
$1,197 $130

65. digitization
of tools
and works

66. digitization of
products

67. digitization of contents

68. digitization of time &
space

69. digitization of
relationship

70. digitization of triviality

71. radical digitalization

72. in all dimensions of
human experiences

73. place
things experiences people
time

74. tight
coalescence
between
digital and
physical
materiality

75. ubiquity of digital
presence

76. familiar images of
computing

82. new images of
computing
experiences

93. what does this all
mean?

94. old computing
paradigm

95. re-presenting the
“real” world in
computers

101. 1:1 corresponding
ontology

102. the imagined world

106. material world
representational world
imaginary world

107. tight coalescence
across these three
realms

108. think about this
example

112. seven properties of
digitized artifacts

113. programmable

114. communicable

115. memorize-able

116. addressable

117. sense-able

118. traceable

119. associable

121. so, what about
digital technology

122. 3 characteristics

123. 1.

124. Von Neumann
Computing
Architecture

125. reprogrammable
general purpose tool

126. separation of
physical device
(terminal) and
logic (service)

127. 2.

128. IP network: general
purpose communication
network

129. separation of
medium
& contents

130. homogenization of
data

131. 3.

132. self-reference in digital
computing

133. affordable computers as the
primary production tool

134. no need for
aggregated resources
for innovation

135. anyone can be an
innovator

137. a layered architecture
of digitalized product
Contents
Layer
Service
Layer
Network
Layer
Logical
transmission
Physical
transport
Device
Layer
Logical
device
OS
Physical
machinery

138. modularity
vs.
layers

139. modular

140. to reduce complexity

141. part-whole

142. fixed meaning

143. dominant product
architecture

144. performance / price
Disruptive
disruption technology
maturity
take-off
ferment Sustaining
technology
time

145. layers

146. to induce generativity

147. general-special

148. fluid meaning

149. competing product
architectures

150. product evolution

151. product evolution

152. unbounded
innovation

153. understanding the
meaning of products

154. physical product is a
scaffolding

155. explore the service