digitization andunbounded innovation
a brief history of digital camera
more than 2/3 ofmobile phones are  with camera
in 2004, cameraphone sales exceededthe sales of digital and film-based cameras       combined
the world largest    camera manufacturer?
Nokia
#1 destination of digital photos?
#2 destination
evolutionof   meaning
recording
sharing
a historicalperspective
IT movingfrom backend to front-end
Organizational value from                 Four Waves of technology                                                        ...
key changes in  technology
from dumb to smart
from big to small
from stand-alone to    networked
from narrowband to    broadband
from fixed to wireless
from circuit-based to  packet-switching
memory capacity is  not an issue
digital revolution
microprocessor1992        2008$222         $.27
1 gigabyte memory1992         2008$569         $.13
1 giga byte transmission  1999           2008  $1,197         $130
digitization  of toolsand works
digitization of  products
digitization of contents
digitization of time &        space
digitization of relationship
digitization of triviality
radical digitalization
in all dimensions ofhuman experiences
placethings   experiences   people            time
tight coalescence     betweendigital and  physicalmateriality
ubiquity of digital    presence
familiar images of   computing
new images of  computing experiences
what does this all     mean?
old computing   paradigm
re-presenting the  “real” world in    computers
1:1 corresponding     ontology
the imagined world
material worldrepresentational world   imaginary world
tight coalescenceacross these three      realms
think about this    example
seven properties of digitized artifacts
programmable
communicable
memorize-able
addressable
sense-able
traceable
associable
so, what aboutdigital technology
3 characteristics
1.
Von Neumann Computing Architecture
reprogrammablegeneral purpose tool
separation ofphysical device (terminal) and logic (service)
2.
IP network: generalpurpose communication        network
separation of  medium & contents
homogenization of     data
3.
self-reference in digital       computing
affordable computers as the   primary production tool
no need foraggregated resources    for innovation
anyone can be an    innovator
a layered architecture of digitalized product         Contents	  Layer         Service	  Layer         Network	  Layer    ...
modularity   vs. layers
modular
to reduce complexity
part-whole
fixed meaning
dominant product  architecture
performance / price                                           Disruptive                             disruption   technolo...
layers
to induce generativity
general-special
fluid meaning
competing product  architectures
product evolution
product evolution
unbounded innovation
understanding themeaning of products
physical product is a   scaffolding
explore the service
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
Session 6 digitization and it strategy
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Session 6 digitization and it strategy

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  • \n
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  • leonardo da vinci -- 15th century\n
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  • world oldest picture, 1825 by Frenchman Nicéphore Niépce's\n
  • first manufactured camera obscura - 1820\n
  • first Eastman Kodak camera with preloaded films for 100 pictures- 1889\n
  • first 35 mm camera 1925\n
  • first SLR (single lens reflex) 1949\n
  • earlies instant polaroid -- 1960’s\n
  • CCD: analog invented 1969\nCMOS: fully digital = cheaper, more widely used now for mobile phones and high-end DSLR\n
  • first digital camera by Kodak 1975\n
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  • digital SLR \n
  • first digital camera with GPS\n
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  • Sanyo - J-SH04 - November 2002\n
  • N95\n
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  • world first Wi-Fi digital camera\n
  • world first internet connection\n
  • YouTube integration\n
  • dual LCD for self-camera\n
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  • Session 6 digitization and it strategy

    1. 1. digitization andunbounded innovation
    2. 2. a brief history of digital camera
    3. 3. more than 2/3 ofmobile phones are with camera
    4. 4. in 2004, cameraphone sales exceededthe sales of digital and film-based cameras combined
    5. 5. the world largest camera manufacturer?
    6. 6. Nokia
    7. 7. #1 destination of digital photos?
    8. 8. #2 destination
    9. 9. evolutionof meaning
    10. 10. recording
    11. 11. sharing
    12. 12. a historicalperspective
    13. 13. IT movingfrom backend to front-end
    14. 14. Organizational value from Four Waves of technology Ubiquitous wave Organizational Network wave Computing Micro wave This is where we are now! Data processing wave 1960 1970 1980 1990 2000 2010
    15. 15. key changes in technology
    16. 16. from dumb to smart
    17. 17. from big to small
    18. 18. from stand-alone to networked
    19. 19. from narrowband to broadband
    20. 20. from fixed to wireless
    21. 21. from circuit-based to packet-switching
    22. 22. memory capacity is not an issue
    23. 23. digital revolution
    24. 24. microprocessor1992 2008$222 $.27
    25. 25. 1 gigabyte memory1992 2008$569 $.13
    26. 26. 1 giga byte transmission 1999 2008 $1,197 $130
    27. 27. digitization of toolsand works
    28. 28. digitization of products
    29. 29. digitization of contents
    30. 30. digitization of time & space
    31. 31. digitization of relationship
    32. 32. digitization of triviality
    33. 33. radical digitalization
    34. 34. in all dimensions ofhuman experiences
    35. 35. placethings experiences people time
    36. 36. tight coalescence betweendigital and physicalmateriality
    37. 37. ubiquity of digital presence
    38. 38. familiar images of computing
    39. 39. new images of computing experiences
    40. 40. what does this all mean?
    41. 41. old computing paradigm
    42. 42. re-presenting the “real” world in computers
    43. 43. 1:1 corresponding ontology
    44. 44. the imagined world
    45. 45. material worldrepresentational world imaginary world
    46. 46. tight coalescenceacross these three realms
    47. 47. think about this example
    48. 48. seven properties of digitized artifacts
    49. 49. programmable
    50. 50. communicable
    51. 51. memorize-able
    52. 52. addressable
    53. 53. sense-able
    54. 54. traceable
    55. 55. associable
    56. 56. so, what aboutdigital technology
    57. 57. 3 characteristics
    58. 58. 1.
    59. 59. Von Neumann Computing Architecture
    60. 60. reprogrammablegeneral purpose tool
    61. 61. separation ofphysical device (terminal) and logic (service)
    62. 62. 2.
    63. 63. IP network: generalpurpose communication network
    64. 64. separation of medium & contents
    65. 65. homogenization of data
    66. 66. 3.
    67. 67. self-reference in digital computing
    68. 68. affordable computers as the primary production tool
    69. 69. no need foraggregated resources for innovation
    70. 70. anyone can be an innovator
    71. 71. a layered architecture of digitalized product Contents  Layer Service  Layer Network  Layer Logical  transmission Physical  transport Device  Layer Logical  device  OS Physical  machinery
    72. 72. modularity vs. layers
    73. 73. modular
    74. 74. to reduce complexity
    75. 75. part-whole
    76. 76. fixed meaning
    77. 77. dominant product architecture
    78. 78. performance / price Disruptive disruption technology maturity take-off ferment Sustaining technology time
    79. 79. layers
    80. 80. to induce generativity
    81. 81. general-special
    82. 82. fluid meaning
    83. 83. competing product architectures
    84. 84. product evolution
    85. 85. product evolution
    86. 86. unbounded innovation
    87. 87. understanding themeaning of products
    88. 88. physical product is a scaffolding
    89. 89. explore the service
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