Session 4 It And Competitive Strategy
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Session 4 It And Competitive Strategy

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Session 4 It And Competitive Strategy Session 4 It And Competitive Strategy Presentation Transcript

  • IT and Competitive Strategy © copyright 2007, youngjin yoo
  • how do I align my technology to my firm’s strategy? © copyright 2007, youngjin yoo
  • strategy question © copyright 2007, youngjin yoo
  • strategy question how do you build sustainable competitive advantage? © copyright 2007, youngjin yoo
  • Michael Porter © copyright 2007, youngjin yoo
  • Michael Porter it’s all about positioning © copyright 2007, youngjin yoo
  • Michael Porter it’s all about positioning five forces © copyright 2007, youngjin yoo
  • Michael Porter it’s all about positioning five forces three generic strategies © copyright 2007, youngjin yoo
  • Threat of new entrants Bargaining power Rivalry among Bargaining power of suppliers existing competitors of buyers Threat of substitute products or services © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • CK Prahalad © copyright 2007, youngjin yoo
  • CK Prahalad it is about unique resources © copyright 2007, youngjin yoo
  • CK Prahalad it is about unique resources capabiliti es © copyright 2007, youngjin yoo
  • CK Prahalad it is about unique resources capabiliti es core competencies © copyright 2007, youngjin yoo
  • Kathleen Eisenhardt © copyright 2007, youngjin yoo
  • Kathleen Eisenhardt it is about ability to innovate © copyright 2007, youngjin yoo
  • Kathleen Eisenhardt it is about ability to innovate dynamic capability © copyright 2007, youngjin yoo
  • Kathleen Eisenhardt it is about ability to innovate dynamic capability hyper competition © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • how can you exploit IT to build sustainable © copyright 2007, youngjin yoo
  • it depends! © copyright 2007, youngjin yoo
  • positioning © copyright 2007, youngjin yoo
  • Wal-Mart and EDI © copyright 2007, youngjin yoo
  • create unique resources © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • IT + culture © copyright 2007, youngjin yoo
  • IT + culture IT + ownership structure © copyright 2007, youngjin yoo
  • IT + culture IT + ownership structure IT + access to capital © copyright 2007, youngjin yoo
  • IT + culture IT + ownership structure IT + access to capital IT + operation excellence © copyright 2007, youngjin yoo
  • IT + culture IT + ownership structure IT + access to capital IT + operation excellence IT + brand © copyright 2007, youngjin yoo
  • IT + culture IT + ownership structure IT + access to capital IT + operation excellence IT + brand IT + HR © copyright 2007, youngjin yoo
  • first mover © copyright 2007, youngjin yoo
  • Amazon vs Barns & Noble © copyright 2007, youngjin yoo
  • Me First vs. Me Too © copyright 2007, youngjin yoo
  • Amazon © copyright 2007, youngjin yoo
  • Amazon Introducing new feature © copyright 2007, youngjin yoo
  • Barns & Noble © copyright 2007, youngjin yoo
  • Barns & Noble integration with inimitable resources (physical stores) © copyright 2007, youngjin yoo
  • it’s personal beliefs © copyright 2007, youngjin yoo
  • technology optimists © copyright 2007, youngjin yoo
  • technology alone can and will be the source of sustainable competitive advantage build proprietary systems keep it secrete © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • Mrs. Fields Cookie © copyright 2007, youngjin yoo
  • Mrs. Fields Cookie American Airline © copyright 2007, youngjin yoo
  • Mrs. Fields Cookie American Airline City Bank © copyright 2007, youngjin yoo
  • Mrs. Fields Cookie American Airline City Bank IBM-Mayo Clinic © copyright 2007, youngjin yoo
  • Mrs. Fields Cookie American Airline City Bank IBM-Mayo Clinic HyperActive Bob © copyright 2007, youngjin yoo
  • technology pessimist © copyright 2007, youngjin yoo
  • technology is a commodity utility © copyright 2007, youngjin yoo
  • others © copyright 2007, youngjin yoo
  • they will copy it © copyright 2007, youngjin yoo
  • if not the same system © copyright 2007, youngjin yoo
  • similar enough is enough © copyright 2007, youngjin yoo
  • IT value will evaporate © copyright 2007, youngjin yoo
  • first mover makes all the mistakes © copyright 2007, youngjin yoo
  • second mover will learn © copyright 2007, youngjin yoo
  • price will go down © copyright 2007, youngjin yoo
  • consumer will benefit © copyright 2007, youngjin yoo
  • ATM Airline reservation systems ERP © copyright 2007, youngjin yoo
  • socio-technical perspective © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • Technology (Efficiency) © copyright 2007, youngjin yoo
  • Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
  • Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
  • Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
  • Managerial Technology Sustainable Capabilities (Efficiency) competitive (Uniqueness) Advantage © copyright 2007, youngjin yoo
  • Some statistics © copyright 2007, youngjin yoo
  • creative destruction people © copyright 2007, youngjin yoo
  • Joseph Schumpeter © copyright 2007, youngjin yoo
  • Joseph Schumpeter creative destruction is the engine of the capitalism © copyright 2007, youngjin yoo
  • Sustainable Competitive IT-enabled Advantage innovation Time & History © copyright 2007, youngjin yoo
  • it’s like a garden © copyright 2007, youngjin yoo
  • time matters! © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • • technology optimist © copyright 2007, youngjin yoo
  • • technology optimist • technology pessimist © copyright 2007, youngjin yoo
  • • technology optimist • technology pessimist • socio-technology perspective © copyright 2007, youngjin yoo
  • • technology optimist • technology pessimist • socio-technology perspective • constructive destructionist © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • all of these are valid perspectives © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • choose what works for you and your company © copyright 2007, youngjin yoo
  • © copyright 2007, youngjin yoo
  • understand your company’s strategic orientation first © copyright 2007, youngjin yoo
  • IT architecture is too important to leave to the geeks © copyright 2007, youngjin yoo