Session 4 It And Competitive Strategy

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  • Session 4 It And Competitive Strategy

    1. 1. IT and Competitive Strategy © copyright 2007, youngjin yoo
    2. 2. how do I align my technology to my firm’s strategy? © copyright 2007, youngjin yoo
    3. 3. strategy question © copyright 2007, youngjin yoo
    4. 4. strategy question how do you build sustainable competitive advantage? © copyright 2007, youngjin yoo
    5. 5. Michael Porter © copyright 2007, youngjin yoo
    6. 6. Michael Porter it’s all about positioning © copyright 2007, youngjin yoo
    7. 7. Michael Porter it’s all about positioning five forces © copyright 2007, youngjin yoo
    8. 8. Michael Porter it’s all about positioning five forces three generic strategies © copyright 2007, youngjin yoo
    9. 9. Threat of new entrants Bargaining power Rivalry among Bargaining power of suppliers existing competitors of buyers Threat of substitute products or services © copyright 2007, youngjin yoo
    10. 10. © copyright 2007, youngjin yoo
    11. 11. CK Prahalad © copyright 2007, youngjin yoo
    12. 12. CK Prahalad it is about unique resources © copyright 2007, youngjin yoo
    13. 13. CK Prahalad it is about unique resources capabiliti es © copyright 2007, youngjin yoo
    14. 14. CK Prahalad it is about unique resources capabiliti es core competencies © copyright 2007, youngjin yoo
    15. 15. Kathleen Eisenhardt © copyright 2007, youngjin yoo
    16. 16. Kathleen Eisenhardt it is about ability to innovate © copyright 2007, youngjin yoo
    17. 17. Kathleen Eisenhardt it is about ability to innovate dynamic capability © copyright 2007, youngjin yoo
    18. 18. Kathleen Eisenhardt it is about ability to innovate dynamic capability hyper competition © copyright 2007, youngjin yoo
    19. 19. © copyright 2007, youngjin yoo
    20. 20. how can you exploit IT to build sustainable © copyright 2007, youngjin yoo
    21. 21. it depends! © copyright 2007, youngjin yoo
    22. 22. positioning © copyright 2007, youngjin yoo
    23. 23. Wal-Mart and EDI © copyright 2007, youngjin yoo
    24. 24. create unique resources © copyright 2007, youngjin yoo
    25. 25. © copyright 2007, youngjin yoo
    26. 26. IT + culture © copyright 2007, youngjin yoo
    27. 27. IT + culture IT + ownership structure © copyright 2007, youngjin yoo
    28. 28. IT + culture IT + ownership structure IT + access to capital © copyright 2007, youngjin yoo
    29. 29. IT + culture IT + ownership structure IT + access to capital IT + operation excellence © copyright 2007, youngjin yoo
    30. 30. IT + culture IT + ownership structure IT + access to capital IT + operation excellence IT + brand © copyright 2007, youngjin yoo
    31. 31. IT + culture IT + ownership structure IT + access to capital IT + operation excellence IT + brand IT + HR © copyright 2007, youngjin yoo
    32. 32. first mover © copyright 2007, youngjin yoo
    33. 33. Amazon vs Barns & Noble © copyright 2007, youngjin yoo
    34. 34. Me First vs. Me Too © copyright 2007, youngjin yoo
    35. 35. Amazon © copyright 2007, youngjin yoo
    36. 36. Amazon Introducing new feature © copyright 2007, youngjin yoo
    37. 37. Barns & Noble © copyright 2007, youngjin yoo
    38. 38. Barns & Noble integration with inimitable resources (physical stores) © copyright 2007, youngjin yoo
    39. 39. it’s personal beliefs © copyright 2007, youngjin yoo
    40. 40. technology optimists © copyright 2007, youngjin yoo
    41. 41. technology alone can and will be the source of sustainable competitive advantage build proprietary systems keep it secrete © copyright 2007, youngjin yoo
    42. 42. © copyright 2007, youngjin yoo
    43. 43. Mrs. Fields Cookie © copyright 2007, youngjin yoo
    44. 44. Mrs. Fields Cookie American Airline © copyright 2007, youngjin yoo
    45. 45. Mrs. Fields Cookie American Airline City Bank © copyright 2007, youngjin yoo
    46. 46. Mrs. Fields Cookie American Airline City Bank IBM-Mayo Clinic © copyright 2007, youngjin yoo
    47. 47. Mrs. Fields Cookie American Airline City Bank IBM-Mayo Clinic HyperActive Bob © copyright 2007, youngjin yoo
    48. 48. technology pessimist © copyright 2007, youngjin yoo
    49. 49. technology is a commodity utility © copyright 2007, youngjin yoo
    50. 50. others © copyright 2007, youngjin yoo
    51. 51. they will copy it © copyright 2007, youngjin yoo
    52. 52. if not the same system © copyright 2007, youngjin yoo
    53. 53. similar enough is enough © copyright 2007, youngjin yoo
    54. 54. IT value will evaporate © copyright 2007, youngjin yoo
    55. 55. first mover makes all the mistakes © copyright 2007, youngjin yoo
    56. 56. second mover will learn © copyright 2007, youngjin yoo
    57. 57. price will go down © copyright 2007, youngjin yoo
    58. 58. consumer will benefit © copyright 2007, youngjin yoo
    59. 59. ATM Airline reservation systems ERP © copyright 2007, youngjin yoo
    60. 60. socio-technical perspective © copyright 2007, youngjin yoo
    61. 61. © copyright 2007, youngjin yoo
    62. 62. Technology (Efficiency) © copyright 2007, youngjin yoo
    63. 63. Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
    64. 64. Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
    65. 65. Managerial Capabilities Technology (Uniqueness) (Efficiency) © copyright 2007, youngjin yoo
    66. 66. Managerial Technology Sustainable Capabilities (Efficiency) competitive (Uniqueness) Advantage © copyright 2007, youngjin yoo
    67. 67. Some statistics © copyright 2007, youngjin yoo
    68. 68. creative destruction people © copyright 2007, youngjin yoo
    69. 69. Joseph Schumpeter © copyright 2007, youngjin yoo
    70. 70. Joseph Schumpeter creative destruction is the engine of the capitalism © copyright 2007, youngjin yoo
    71. 71. Sustainable Competitive IT-enabled Advantage innovation Time & History © copyright 2007, youngjin yoo
    72. 72. it’s like a garden © copyright 2007, youngjin yoo
    73. 73. time matters! © copyright 2007, youngjin yoo
    74. 74. © copyright 2007, youngjin yoo
    75. 75. • technology optimist © copyright 2007, youngjin yoo
    76. 76. • technology optimist • technology pessimist © copyright 2007, youngjin yoo
    77. 77. • technology optimist • technology pessimist • socio-technology perspective © copyright 2007, youngjin yoo
    78. 78. • technology optimist • technology pessimist • socio-technology perspective • constructive destructionist © copyright 2007, youngjin yoo
    79. 79. © copyright 2007, youngjin yoo
    80. 80. all of these are valid perspectives © copyright 2007, youngjin yoo
    81. 81. © copyright 2007, youngjin yoo
    82. 82. choose what works for you and your company © copyright 2007, youngjin yoo
    83. 83. © copyright 2007, youngjin yoo
    84. 84. understand your company’s strategic orientation first © copyright 2007, youngjin yoo
    85. 85. IT architecture is too important to leave to the geeks © copyright 2007, youngjin yoo

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