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Session 11 knowledge management

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    Session 11 knowledge management Session 11 knowledge management Presentation Transcript

    • knowledge management Thursday, November 11, 2010
    • 1.0 Thursday, November 11, 2010
    • problem of knowledge Thursday, November 11, 2010
    • 1.1 Thursday, November 11, 2010
    • a search for the perfect fry Thursday, November 11, 2010
    • Burger King’s problem Thursday, November 11, 2010
    • crisp and hot for 15 minutes after the pick-up Thursday, November 11, 2010
    • Jan. 1998 Thursday, November 11, 2010
    • $40 million Thursday, November 11, 2010
    • new coat Thursday, November 11, 2010
    • 19 pages of manual Thursday, November 11, 2010
    • seven audible crunch test Thursday, November 11, 2010
    • by 1999 Thursday, November 11, 2010
    • pounds of fries shipped had fallen nearly 14% Thursday, November 11, 2010
    • what went wrong? Thursday, November 11, 2010
    • 1.2 Thursday, November 11, 2010
    • Nokia and Ericsson Thursday, November 11, 2010
    • founded in 1865 and 1876 Thursday, November 11, 2010
    • employees: 60,000 vs 100,000 Thursday, November 11, 2010
    • total sales in 2001 $27.7B vs. $28.5B Thursday, November 11, 2010
    • # of saunas in HQ 6 vs. 2 Thursday, November 11, 2010
    • # 1 in the market Thursday, November 11, 2010
    • divest from the market Jan. 26, 2001 Thursday, November 11, 2010
    • March 17, 2000 Thursday, November 11, 2010
    • lighting Thursday, November 11, 2010
    • Philips semiconductor plant Thursday, November 11, 2010
    • New Mexico Thursday, November 11, 2010
    • March 20 Thursday, November 11, 2010
    • Nokia chief component manager notified Thursday, November 11, 2010
    • March 31 Thursday, November 11, 2010
    • 30 engineers Thursday, November 11, 2010
    • China, Finland and the US Thursday, November 11, 2010
    • in 2 weeks Thursday, November 11, 2010
    • new chip was designed on the fly Thursday, November 11, 2010
    • in Stockholm Thursday, November 11, 2010
    • March 17 Thursday, November 11, 2010
    • fire Thursday, November 11, 2010
    • March 20 Thursday, November 11, 2010
    • an officer was notified Thursday, November 11, 2010
    • early April Thursday, November 11, 2010
    • head of consumer product was notified Thursday, November 11, 2010
    • potential implication of the fire Thursday, November 11, 2010
    • no follow-up action was taken Thursday, November 11, 2010
    • lost $400 million potential sales Thursday, November 11, 2010
    • lost $1.68 billion in mobile phone business Thursday, November 11, 2010
    • January 26, 2001 Thursday, November 11, 2010
    • divested from mobile phone manufacturing Thursday, November 11, 2010
    • Nokia Thursday, November 11, 2010
    • “we let the bad news travel farther and faster” Thursday, November 11, 2010
    • collaborative and empowered team Thursday, November 11, 2010
    • Ericsson Thursday, November 11, 2010
    • linear and sequential communication Thursday, November 11, 2010
    • Thursday, November 11, 2010
    • Thursday, November 11, 2010
    • what type of organization do you want to build? Thursday, November 11, 2010
    • 1.3 Thursday, November 11, 2010
    • the problem of knowledge Thursday, November 11, 2010
    • situated Thursday, November 11, 2010
    • contextualized Thursday, November 11, 2010
    • experiential Thursday, November 11, 2010
    • tacit knowledge Thursday, November 11, 2010
    • distributed Thursday, November 11, 2010
    • contested Thursday, November 11, 2010
    • multiple meaning Thursday, November 11, 2010
    • invested Thursday, November 11, 2010
    • 1.4 Thursday, November 11, 2010
    • challenges in knowledge management Thursday, November 11, 2010
    • know-what Thursday, November 11, 2010
    • know-how Thursday, November 11, 2010
    • know-why Thursday, November 11, 2010
    • care-why Thursday, November 11, 2010
    • knowing who knows what Thursday, November 11, 2010
    • having smart people is not enough Thursday, November 11, 2010
    • Organizing Framework Centralized Distributed Codified What we need to know Tacit © copyright 2006, youngjin yoo Thursday, November 11, 2010
    • Organizing Framework Centralized Distributed Focus of past Codified KM activities What we need to know Tacit © copyright 2006, youngjin yoo Thursday, November 11, 2010
    • 1.5 Thursday, November 11, 2010
    • a brief history of knowledge management Thursday, November 11, 2010
    • driver analogy Thursday, November 11, 2010
    • New York cab driver Thursday, November 11, 2010
    • new drivers Thursday, November 11, 2010
    • some smart drivers Thursday, November 11, 2010
    • some dumb drivers Thursday, November 11, 2010
    • dumb organization Thursday, November 11, 2010
    • KM v.1.0 Thursday, November 11, 2010
    • repository of cab drivers’ best practices Thursday, November 11, 2010
    • KM v.1.5 Thursday, November 11, 2010
    • communities of cab drivers Thursday, November 11, 2010
    • smart drivers Thursday, November 11, 2010
    • dumb organization Thursday, November 11, 2010
    • KM v.2.0 Thursday, November 11, 2010
    • airport limousine service in Seoul Thursday, November 11, 2010
    • guaranteed service in 50 minutes Thursday, November 11, 2010
    • usually 50 minutes to 3 hours Thursday, November 11, 2010
    • unpredictable traffic pattern Thursday, November 11, 2010
    • no central dispatch office Thursday, November 11, 2010
    • peer-to-peer radio Thursday, November 11, 2010
    • voluntary information sharing Thursday, November 11, 2010
    • anything relevant Thursday, November 11, 2010
    • total empowerment Thursday, November 11, 2010
    • trust and reputation Thursday, November 11, 2010
    • smart drivers Thursday, November 11, 2010
    • smart organization Thursday, November 11, 2010
    • 2.1 Thursday, November 11, 2010
    • why don’t people share knowledge? Thursday, November 11, 2010
    • 1. lack of motivation Thursday, November 11, 2010
    • let’s throw in money Thursday, November 11, 2010
    • lots of garbage Thursday, November 11, 2010
    • 2. it’s community problem Thursday, November 11, 2010
    • Xerox experience Thursday, November 11, 2010
    • NASA Thursday, November 11, 2010
    • the basement of building 51 Thursday, November 11, 2010
    • let’s build communities Thursday, November 11, 2010
    • identity language culture Thursday, November 11, 2010
    • 3. they don’t know how to share knowledge Thursday, November 11, 2010
    • cognitive problem Thursday, November 11, 2010
    • distributed knowledge Thursday, November 11, 2010
    • 2.2 Thursday, November 11, 2010
    • the role of technology in knowledge sharing Thursday, November 11, 2010
    • repository Thursday, November 11, 2010
    • communication Thursday, November 11, 2010
    • automation (embedding) Thursday, November 11, 2010
    • Thursday, November 11, 2010