open innovation in a
digitized world
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Youngjin Yoo
http://
youngjinyoo.com
Temple University
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1.0
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2.0
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the dawn of new
digital world
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digitizatio
n of tools
and works
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digitization of
products
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digitization of
contents
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digitization of time &
space
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digitization of
relationship
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digitization of
familiar products
and services
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digitization of
triviality
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new form of radical
digital convergence
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in all dimensions of
human experiences
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place
things experiences people
time
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things that were
unrelated become
connected
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allowing new
meanings on familiar
products and
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tight coalescence
between digital and
physical materiality
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ubiquity of digital
presence
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familiar images of
computing
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new images of
computing
experiences
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3.0
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seven principles of
radically convergent
digital environments
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programmable
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communicable
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memoriable
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addressable
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senseable
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locatable
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associable
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4.0
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new forms of
organizing
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5.0
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digital revolution
brought two changes
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(a) radical reduction
of communication
cost
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de-centralization of
control
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democratization of
innovation process
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(b) radical digital
convergence
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increase the
heterogeneity of
knowledge resources
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this suggests two
dimensions in digital
innovation
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organizational control
centralized distributed
single
distributed
singular
innovation
innovation
knowledge
diversity
heterogeneous
systemic doubly
innovation distributed
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organizational control
centralized distributed
single
distributed
singular
innovation
innovation
knowledge
diversity
heterogeneous
systemic doubly
innovation distributed
wicked space of innovation
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6.0
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what does this all
mean?
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6.1
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new boundaries
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physical vs. digital
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private vs public
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consumption
vs.
production
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local vs. global
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6.2
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no heroic innovator
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heterogeneous
actors
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following own
innovation trajectory
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mash-up
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6.3
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no more single wake
of innovation
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wakes of innovations
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6.4
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identity
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technology
structure
identity
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the history of the
phone
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now, what are you
designing?
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and
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who are you?
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artifact as identity
shaping device
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homo faber
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generativity of
digital tools and
evolution of identity
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4. new mode of
inquiry
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Simon’s vision of
artificial world
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heap of accidents
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digital artifacts as
important element of
the world in which
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problem with the
discovery mode of
science
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science as design
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(unhappy) design
consciousness
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holy discontent
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Q&A
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