cD+i
center for design + innovation




                                 Digital City:
                                 a ...
a story



cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
THREE trends



cD+i
center for design + innovation
1.



cD+i
center for design + innovation
cD+i
center for design + innovation
microprocessor

                                 1992        2008
                                 $222         $.27



cD...
1 gigabyte memory

                                 1992         2008
                                 $569         $.13

...
1 giga byte transmission

                                 1999     2008
                                 $1,197   $130


...
digitization of
                                   tools and
                                     works
cD+i
center for de...
digitization of products

cD+i
center for design + innovation
digitization of contents




cD+i
center for design + innovation
digitization of time & space




cD+i
center for design + innovation
digitization of relationship




cD+i
center for design + innovation
digitization of triviality




cD+i
center for design + innovation
radical digitalization



cD+i
center for design + innovation
in all dimensions of
                                 human experiences



cD+i
center for design + innovation
place



                                 things   experiences   people



                                             ti...
tight
                                 coalescence
                                     between
                          ...
familiar images of
                                    computing



cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
new images of computing
                                  experiences



cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
2.



cD+i
center for design + innovation
digital generation



cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
“cut & paste???”



cD+i
center for design + innovation
participatory economy



cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
3.



cD+i
center for design + innovation
urbanization



cD+i
center for design + innovation
(source: United Nations)


cD+i
center for design + innovation
History of City



cD+i
center for design + innovation
early cities



cD+i
center for design + innovation
defense


cD+i
center for design + innovation
trade



cD+i
center for design + innovation
religion



cD+i
center for design + innovation
education



cD+i
center for design + innovation
powerful vs. powerless



cD+i
center for design + innovation
freeman vs. slave



cD+i
center for design + innovation
industrial economy

                                  physical machine




cD+i
center for design + innovation
making
products
cheaper,
faster, and
better


cD+i
center for design + innovation
importance of
                                 capital




cD+i
center for design + innovation
separation of
      production and consumption



cD+i
center for design + innovation
professional ...
                                        managers
                                        musicians
      ...
modern cities




cD+i
center for design + innovation
production



cD+i
center for design + innovation
finance



cD+i
center for design + innovation
transportation



cD+i
center for design + innovation
consumption



cD+i
center for design + innovation
culture



cD+i
center for design + innovation
social problems



cD+i
center for design + innovation
knowledge economy




cD+i
center for design + innovation
cD+i
center for design + innovation
creativity



cD+i
center for design + innovation
possession               experience
cD+i
center for design + innovation
things   actions
cD+i
center for design + innovation
single meaning




 multiple meanings


cD+i
center for design + innovation
OR   AND


cD+i
center for design + innovation
noun   verb


cD+i
center for design + innovation
new organizing
                                   principles



cD+i
center for design + innovation
post-professional society



cD+i
center for design + innovation
digitalization




cD+i
center for design + innovation
generative



cD+i
center for design + innovation
unbounded



cD+i
center for design + innovation
how to build a digital city?




cD+i
center for design + innovation
digital city as
                                 computing platform



cD+i
center for design + innovation
sensors



cD+i
center for design + innovation
actuators



cD+i
center for design + innovation
networks



cD+i
center for design + innovation
databases



cD+i
center for design + innovation
cars



cD+i
center for design + innovation
buildings



cD+i
center for design + innovation
signs



cD+i
center for design + innovation
people



cD+i
center for design + innovation
city IS a computer



cD+i
center for design + innovation
we ARE computers



cD+i
center for design + innovation
GOOD
                                 news is



cD+i
center for design + innovation
we already have many
                                  digital components



cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
cD+i
center for design + innovation
BAD
                                 news is



cD+i
center for design + innovation
closed



cD+i
center for design + innovation
disconnected



cD+i
center for design + innovation
proprietary



cD+i
center for design + innovation
not generative



cD+i
center for design + innovation
not participatory



cD+i
center for design + innovation
building on
                                 industrial logic



cD+i
center for design + innovation
things centric



cD+i
center for design + innovation
what we need ?



cD+i
center for design + innovation
city as
                                 an operating system



cD+i
center for design + innovation
app store



cD+i
center for design + innovation
API
                                 and
                                 SDK


cD+i
center for design + innovation
local community mobilizing
              all available resources to
                   solve its problems


cD+i
center fo...
it’s a   social problem
                                            as much as it’s a

                                 te...
we need      social solutions that are
                                 technically implemented



cD+i
center for design ...
local governments



cD+i
center for design + innovation
technology vendors



cD+i
center for design + innovation
service operators



cD+i
center for design + innovation
utility companies



cD+i
center for design + innovation
local business



cD+i
center for design + innovation
system integrators



cD+i
center for design + innovation
residents



cD+i
center for design + innovation
local universities



cD+i
center for design + innovation
non-for-profit
                                 organizations



cD+i
center for design + innovation
to build digital city as
                                 a generative platform



cD+i
center for design + innovation
design endeavor



cD+i
center for design + innovation
Center for Design + Innovation



cD+i
center for design + innovation
design



cD+i
center for design + innovation
digital technology



cD+i
center for design + innovation
urban innovations



cD+i
center for design + innovation
generational grand
                                     challenge



cD+i
center for design + innovation
previous generations



cD+i
center for design + innovation
cold war



cD+i
center for design + innovation
engineering and science



cD+i
center for design + innovation
rocket



cD+i
center for design + innovation
moon



cD+i
center for design + innovation
satellite



cD+i
center for design + innovation
GPS



cD+i
center for design + innovation
titanium



cD+i
center for design + innovation
internet



cD+i
center for design + innovation
cD+i
center for design + innovation
MIT



cD+i
center for design + innovation
Caltech



cD+i
center for design + innovation
what is the grand challenge
                       for this generation?



cD+i
center for design + innovation
our cities



cD+i
center for design + innovation
embodies all major
                                    challenges



cD+i
center for design + innovation
poverty



cD+i
center for design + innovation
sustainability



cD+i
center for design + innovation
health



cD+i
center for design + innovation
education



cD+i
center for design + innovation
global problem



cD+i
center for design + innovation
intimately local



cD+i
center for design + innovation
each city can be
                                 a design studio



cD+i
center for design + innovation
building vibrant
                                 apps ecology



cD+i
center for design + innovation
the vision of digital city



cD+i
center for design + innovation
to build
                                 a generative platform



cD+i
center for design + innovation
for unbounded,
                                 urban innovations



cD+i
center for design + innovation
humanly satisfying



cD+i
center for design + innovation
environmentally sustainable



cD+i
center for design + innovation
economically viable



cD+i
center for design + innovation
professions and
                                 non-professionals



cD+i
center for design + innovation
government and citizens



cD+i
center for design + innovation
universities and businesses



cD+i
center for design + innovation
invent



cD+i
center for design + innovation
design



cD+i
center for design + innovation
discover



cD+i
center for design + innovation
solutions



cD+i
center for design + innovation
digital city



cD+i
center for design + innovation
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Mayors summit 2010

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This is the talk that I gave 2010 Mayor's summit.

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  • It is an experience economy.
  • experience is the basis of value, not possession of stuffs.
  • value is created in action, not inherent in things
  • when value is co-created at the moment of consumption, products have multiple meanings.

  • we are living in the world of verb, not noun.


































































































  • Mayors summit 2010

    1. 1. cD+i center for design + innovation Digital City: a generative platform for urban innovations Youngjin Yoo
    2. 2. a story cD+i center for design + innovation
    3. 3. cD+i center for design + innovation
    4. 4. cD+i center for design + innovation
    5. 5. cD+i center for design + innovation
    6. 6. THREE trends cD+i center for design + innovation
    7. 7. 1. cD+i center for design + innovation
    8. 8. cD+i center for design + innovation
    9. 9. microprocessor 1992 2008 $222 $.27 cD+i center for design + innovation
    10. 10. 1 gigabyte memory 1992 2008 $569 $.13 cD+i center for design + innovation
    11. 11. 1 giga byte transmission 1999 2008 $1,197 $130 cD+i center for design + innovation
    12. 12. digitization of tools and works cD+i center for design + innovation
    13. 13. digitization of products cD+i center for design + innovation
    14. 14. digitization of contents cD+i center for design + innovation
    15. 15. digitization of time & space cD+i center for design + innovation
    16. 16. digitization of relationship cD+i center for design + innovation
    17. 17. digitization of triviality cD+i center for design + innovation
    18. 18. radical digitalization cD+i center for design + innovation
    19. 19. in all dimensions of human experiences cD+i center for design + innovation
    20. 20. place things experiences people time cD+i center for design + innovation
    21. 21. tight coalescence between digital and physical materiality cD+i center for design + innovation
    22. 22. familiar images of computing cD+i center for design + innovation
    23. 23. cD+i center for design + innovation
    24. 24. cD+i center for design + innovation
    25. 25. cD+i center for design + innovation
    26. 26. cD+i center for design + innovation
    27. 27. new images of computing experiences cD+i center for design + innovation
    28. 28. cD+i center for design + innovation
    29. 29. cD+i center for design + innovation
    30. 30. cD+i center for design + innovation
    31. 31. cD+i center for design + innovation
    32. 32. cD+i center for design + innovation
    33. 33. cD+i center for design + innovation
    34. 34. cD+i center for design + innovation
    35. 35. cD+i center for design + innovation
    36. 36. 2. cD+i center for design + innovation
    37. 37. digital generation cD+i center for design + innovation
    38. 38. cD+i center for design + innovation
    39. 39. cD+i center for design + innovation
    40. 40. “cut & paste???” cD+i center for design + innovation
    41. 41. participatory economy cD+i center for design + innovation
    42. 42. cD+i center for design + innovation
    43. 43. cD+i center for design + innovation
    44. 44. 3. cD+i center for design + innovation
    45. 45. urbanization cD+i center for design + innovation
    46. 46. (source: United Nations) cD+i center for design + innovation
    47. 47. History of City cD+i center for design + innovation
    48. 48. early cities cD+i center for design + innovation
    49. 49. defense cD+i center for design + innovation
    50. 50. trade cD+i center for design + innovation
    51. 51. religion cD+i center for design + innovation
    52. 52. education cD+i center for design + innovation
    53. 53. powerful vs. powerless cD+i center for design + innovation
    54. 54. freeman vs. slave cD+i center for design + innovation
    55. 55. industrial economy physical machine cD+i center for design + innovation
    56. 56. making products cheaper, faster, and better cD+i center for design + innovation
    57. 57. importance of capital cD+i center for design + innovation
    58. 58. separation of production and consumption cD+i center for design + innovation
    59. 59. professional ... managers musicians investors institutions schools cD+i center for design + innovation
    60. 60. modern cities cD+i center for design + innovation
    61. 61. production cD+i center for design + innovation
    62. 62. finance cD+i center for design + innovation
    63. 63. transportation cD+i center for design + innovation
    64. 64. consumption cD+i center for design + innovation
    65. 65. culture cD+i center for design + innovation
    66. 66. social problems cD+i center for design + innovation
    67. 67. knowledge economy cD+i center for design + innovation
    68. 68. cD+i center for design + innovation
    69. 69. creativity cD+i center for design + innovation
    70. 70. possession experience cD+i center for design + innovation
    71. 71. things actions cD+i center for design + innovation
    72. 72. single meaning multiple meanings cD+i center for design + innovation
    73. 73. OR AND cD+i center for design + innovation
    74. 74. noun verb cD+i center for design + innovation
    75. 75. new organizing principles cD+i center for design + innovation
    76. 76. post-professional society cD+i center for design + innovation
    77. 77. digitalization cD+i center for design + innovation
    78. 78. generative cD+i center for design + innovation
    79. 79. unbounded cD+i center for design + innovation
    80. 80. how to build a digital city? cD+i center for design + innovation
    81. 81. digital city as computing platform cD+i center for design + innovation
    82. 82. sensors cD+i center for design + innovation
    83. 83. actuators cD+i center for design + innovation
    84. 84. networks cD+i center for design + innovation
    85. 85. databases cD+i center for design + innovation
    86. 86. cars cD+i center for design + innovation
    87. 87. buildings cD+i center for design + innovation
    88. 88. signs cD+i center for design + innovation
    89. 89. people cD+i center for design + innovation
    90. 90. city IS a computer cD+i center for design + innovation
    91. 91. we ARE computers cD+i center for design + innovation
    92. 92. GOOD news is cD+i center for design + innovation
    93. 93. we already have many digital components cD+i center for design + innovation
    94. 94. cD+i center for design + innovation
    95. 95. cD+i center for design + innovation
    96. 96. cD+i center for design + innovation
    97. 97. cD+i center for design + innovation
    98. 98. cD+i center for design + innovation
    99. 99. cD+i center for design + innovation
    100. 100. cD+i center for design + innovation
    101. 101. cD+i center for design + innovation
    102. 102. cD+i center for design + innovation
    103. 103. cD+i center for design + innovation
    104. 104. cD+i center for design + innovation
    105. 105. BAD news is cD+i center for design + innovation
    106. 106. closed cD+i center for design + innovation
    107. 107. disconnected cD+i center for design + innovation
    108. 108. proprietary cD+i center for design + innovation
    109. 109. not generative cD+i center for design + innovation
    110. 110. not participatory cD+i center for design + innovation
    111. 111. building on industrial logic cD+i center for design + innovation
    112. 112. things centric cD+i center for design + innovation
    113. 113. what we need ? cD+i center for design + innovation
    114. 114. city as an operating system cD+i center for design + innovation
    115. 115. app store cD+i center for design + innovation
    116. 116. API and SDK cD+i center for design + innovation
    117. 117. local community mobilizing all available resources to solve its problems cD+i center for design + innovation
    118. 118. it’s a social problem as much as it’s a technical problem cD+i center for design + innovation
    119. 119. we need social solutions that are technically implemented cD+i center for design + innovation
    120. 120. local governments cD+i center for design + innovation
    121. 121. technology vendors cD+i center for design + innovation
    122. 122. service operators cD+i center for design + innovation
    123. 123. utility companies cD+i center for design + innovation
    124. 124. local business cD+i center for design + innovation
    125. 125. system integrators cD+i center for design + innovation
    126. 126. residents cD+i center for design + innovation
    127. 127. local universities cD+i center for design + innovation
    128. 128. non-for-profit organizations cD+i center for design + innovation
    129. 129. to build digital city as a generative platform cD+i center for design + innovation
    130. 130. design endeavor cD+i center for design + innovation
    131. 131. Center for Design + Innovation cD+i center for design + innovation
    132. 132. design cD+i center for design + innovation
    133. 133. digital technology cD+i center for design + innovation
    134. 134. urban innovations cD+i center for design + innovation
    135. 135. generational grand challenge cD+i center for design + innovation
    136. 136. previous generations cD+i center for design + innovation
    137. 137. cold war cD+i center for design + innovation
    138. 138. engineering and science cD+i center for design + innovation
    139. 139. rocket cD+i center for design + innovation
    140. 140. moon cD+i center for design + innovation
    141. 141. satellite cD+i center for design + innovation
    142. 142. GPS cD+i center for design + innovation
    143. 143. titanium cD+i center for design + innovation
    144. 144. internet cD+i center for design + innovation
    145. 145. cD+i center for design + innovation
    146. 146. MIT cD+i center for design + innovation
    147. 147. Caltech cD+i center for design + innovation
    148. 148. what is the grand challenge for this generation? cD+i center for design + innovation
    149. 149. our cities cD+i center for design + innovation
    150. 150. embodies all major challenges cD+i center for design + innovation
    151. 151. poverty cD+i center for design + innovation
    152. 152. sustainability cD+i center for design + innovation
    153. 153. health cD+i center for design + innovation
    154. 154. education cD+i center for design + innovation
    155. 155. global problem cD+i center for design + innovation
    156. 156. intimately local cD+i center for design + innovation
    157. 157. each city can be a design studio cD+i center for design + innovation
    158. 158. building vibrant apps ecology cD+i center for design + innovation
    159. 159. the vision of digital city cD+i center for design + innovation
    160. 160. to build a generative platform cD+i center for design + innovation
    161. 161. for unbounded, urban innovations cD+i center for design + innovation
    162. 162. humanly satisfying cD+i center for design + innovation
    163. 163. environmentally sustainable cD+i center for design + innovation
    164. 164. economically viable cD+i center for design + innovation
    165. 165. professions and non-professionals cD+i center for design + innovation
    166. 166. government and citizens cD+i center for design + innovation
    167. 167. universities and businesses cD+i center for design + innovation
    168. 168. invent cD+i center for design + innovation
    169. 169. design cD+i center for design + innovation
    170. 170. discover cD+i center for design + innovation
    171. 171. solutions cD+i center for design + innovation
    172. 172. digital city cD+i center for design + innovation

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