innovation by design
Feb. 17 - 18, 2009

youngjin yoo
http://youngjinyoo.com

introduction
context
attitude
methods
organize

innovation

information
infrastructure

ubiquitous information
environments

3 ideas

“If I had asked my customers
what they wanted, they’d
have said a faster horse”
Henry Ford

performance
Disruptive
disruption technology
maturity
take-off
ferment Sustaining
technology
time

how to spot the next curve in
knowledge economy?

how do you
create one?

looking for a
genus?

innovation is different from creativity

innovation is ...
systematic
organized
disciplined

“No problem can be solved
from the same level of
consciousness that created it.
We must learn to see the
world anew”
A Einstein

idea #1
design : attitude

what is design?

o d
g o
what is design?

process & outcome

idea #2
design : methods

tools & methods

idea #3
design : organization

design is ...
organization
problem

behavioral & cultural DNA