introduction
                            context
                            attitude
                            methods
...
what is the most
                   famous innovation over
                     the last few years?


Friday, February 19,...
Friday, February 19, 2010
since      2007...

                 40,000,000 iPhones
                 2,000,000,000 apps

Friday, February 19, 2010
99.4% apps
                                  for iPhones




Friday, February 19, 2010
game changer



Friday, February 19, 2010
zero


Friday, February 19, 2010
30%


Friday, February 19, 2010
375% annual growth
                 from 2008 to 2009




Friday, February 19, 2010
$50 billion in revenue



Friday, February 19, 2010
world largest “mobile
                            device” manufacturer


Friday, February 19, 2010
There are many better
                             phones. But none of
                                  them copied its
 ...
Friday, February 19, 2010
Friday, February 19, 2010
140,000



Friday, February 19, 2010
Friday, February 19, 2010
what is the secrete of
                           its success?


Friday, February 19, 2010
it is NOT a phone



Friday, February 19, 2010
multiple meanings



Friday, February 19, 2010
from things to actions



Friday, February 19, 2010
deep changes in the

                            economy


Friday, February 19, 2010
CFO
                            of the year




Friday, February 19, 2010
CFO
                            magazine




Friday, February 19, 2010
1998 - Scott Sullivan
                            WorldCom


Friday, February 19, 2010
1999 - Andrew Fastow
                                 Enron


Friday, February 19, 2010
2000 - Mark Swartz
                                 Tyco


Friday, February 19, 2010
sponsor
                            Arthur Andersen


Friday, February 19, 2010
ethical issue?



Friday, February 19, 2010
shifts
                            in the economy




Friday, February 19, 2010
from industrial economy




Friday, February 19, 2010
to knowledge economy




Friday, February 19, 2010
making the
  same stuff
  better and
  cheaper is
  not enough



Friday, February 19, 2010
access to
                            capital market
                            is not as
                            imp...
Friday, February 19, 2010
what kind of ideas?



Friday, February 19, 2010
Yu-Gi-Oh Economy

                   Trading       GameBoy      Movie
                    card           pack




        ...
more than just cards



Friday, February 19, 2010
connections
                   create unique experiences




Friday, February 19, 2010
knowledge economy

Friday, February 19, 2010
things   actions
Friday, February 19, 2010
possession          experience
Friday, February 19, 2010
single meaning




    multiple meanings



Friday, February 19, 2010
OR   AND


Friday, February 19, 2010
foreground   background

Friday, February 19, 2010
noun     verb


Friday, February 19, 2010
2+2=4



Friday, February 19, 2010
2x2=4



Friday, February 19, 2010
when rule changes



Friday, February 19, 2010
everything changes



Friday, February 19, 2010
even if they look familiar



Friday, February 19, 2010
What are you selling?

                              Starbucks	
  
                                  vs.	
  
             ...
All bags are not
                            created equal!


Friday, February 19, 2010
Mon	
  Blanc
                                vs.
                               Bic
                            There is M...
and the rest...

Friday, February 19, 2010
solution selling

                                 IBM
                                 UPS

Friday, February 19, 2010
reduction of
                            variance


Friday, February 19, 2010
creation of
                            variance
Friday, February 19, 2010
Blue Ocean



Friday, February 19, 2010
Friday, February 19, 2010
Red Mango

Friday, February 19, 2010
Nike’s competitor?



Friday, February 19, 2010
Nintendo



Friday, February 19, 2010
competition of


                            ideas


Friday, February 19, 2010
the future of car?



Friday, February 19, 2010
ultimate
                            driving machine




Friday, February 19, 2010
moving
                            computing
                             platform


Friday, February 19, 2010
urban transporter




Friday, February 19, 2010
own your verb



Friday, February 19, 2010
are you a noun
                            company or a verb
                                company?


Friday, February 1...
Friday, February 19, 2010
small group work



Friday, February 19, 2010
choose one company
                         from your group


Friday, February 19, 2010
core value and mission
                         statement


Friday, February 19, 2010
what are your nouns
                                and verbs?


Friday, February 19, 2010
identify a stakeholder
                             describe the current
                              experience of the
 ...
Friday, February 19, 2010
Upcoming SlideShare
Loading in …5
×

innovation By Design -- Context

1,612
-1

Published on

This is the third part of a 5-part presentation on designing innovations.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,612
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
89
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

innovation By Design -- Context

  1. 1. introduction context attitude methods organize Friday, February 19, 2010
  2. 2. what is the most famous innovation over the last few years? Friday, February 19, 2010
  3. 3. Friday, February 19, 2010
  4. 4. since 2007... 40,000,000 iPhones 2,000,000,000 apps Friday, February 19, 2010
  5. 5. 99.4% apps for iPhones Friday, February 19, 2010
  6. 6. game changer Friday, February 19, 2010
  7. 7. zero Friday, February 19, 2010
  8. 8. 30% Friday, February 19, 2010
  9. 9. 375% annual growth from 2008 to 2009 Friday, February 19, 2010
  10. 10. $50 billion in revenue Friday, February 19, 2010
  11. 11. world largest “mobile device” manufacturer Friday, February 19, 2010
  12. 12. There are many better phones. But none of them copied its success. Why? Friday, February 19, 2010
  13. 13. Friday, February 19, 2010
  14. 14. Friday, February 19, 2010
  15. 15. 140,000 Friday, February 19, 2010
  16. 16. Friday, February 19, 2010
  17. 17. what is the secrete of its success? Friday, February 19, 2010
  18. 18. it is NOT a phone Friday, February 19, 2010
  19. 19. multiple meanings Friday, February 19, 2010
  20. 20. from things to actions Friday, February 19, 2010
  21. 21. deep changes in the economy Friday, February 19, 2010
  22. 22. CFO of the year Friday, February 19, 2010
  23. 23. CFO magazine Friday, February 19, 2010
  24. 24. 1998 - Scott Sullivan WorldCom Friday, February 19, 2010
  25. 25. 1999 - Andrew Fastow Enron Friday, February 19, 2010
  26. 26. 2000 - Mark Swartz Tyco Friday, February 19, 2010
  27. 27. sponsor Arthur Andersen Friday, February 19, 2010
  28. 28. ethical issue? Friday, February 19, 2010
  29. 29. shifts in the economy Friday, February 19, 2010
  30. 30. from industrial economy Friday, February 19, 2010
  31. 31. to knowledge economy Friday, February 19, 2010
  32. 32. making the same stuff better and cheaper is not enough Friday, February 19, 2010
  33. 33. access to capital market is not as important Friday, February 19, 2010
  34. 34. Friday, February 19, 2010
  35. 35. what kind of ideas? Friday, February 19, 2010
  36. 36. Yu-Gi-Oh Economy Trading GameBoy Movie card pack TV series Toys On-line game Friday, February 19, 2010
  37. 37. more than just cards Friday, February 19, 2010
  38. 38. connections create unique experiences Friday, February 19, 2010
  39. 39. knowledge economy Friday, February 19, 2010
  40. 40. things actions Friday, February 19, 2010
  41. 41. possession experience Friday, February 19, 2010
  42. 42. single meaning multiple meanings Friday, February 19, 2010
  43. 43. OR AND Friday, February 19, 2010
  44. 44. foreground background Friday, February 19, 2010
  45. 45. noun verb Friday, February 19, 2010
  46. 46. 2+2=4 Friday, February 19, 2010
  47. 47. 2x2=4 Friday, February 19, 2010
  48. 48. when rule changes Friday, February 19, 2010
  49. 49. everything changes Friday, February 19, 2010
  50. 50. even if they look familiar Friday, February 19, 2010
  51. 51. What are you selling? Starbucks   vs.   Dunkin’  Donuts Friday, February 19, 2010
  52. 52. All bags are not created equal! Friday, February 19, 2010
  53. 53. Mon  Blanc vs. Bic There is Mont Blanc Friday, February 19, 2010
  54. 54. and the rest... Friday, February 19, 2010
  55. 55. solution selling IBM UPS Friday, February 19, 2010
  56. 56. reduction of variance Friday, February 19, 2010
  57. 57. creation of variance Friday, February 19, 2010
  58. 58. Blue Ocean Friday, February 19, 2010
  59. 59. Friday, February 19, 2010
  60. 60. Red Mango Friday, February 19, 2010
  61. 61. Nike’s competitor? Friday, February 19, 2010
  62. 62. Nintendo Friday, February 19, 2010
  63. 63. competition of ideas Friday, February 19, 2010
  64. 64. the future of car? Friday, February 19, 2010
  65. 65. ultimate driving machine Friday, February 19, 2010
  66. 66. moving computing platform Friday, February 19, 2010
  67. 67. urban transporter Friday, February 19, 2010
  68. 68. own your verb Friday, February 19, 2010
  69. 69. are you a noun company or a verb company? Friday, February 19, 2010
  70. 70. Friday, February 19, 2010
  71. 71. small group work Friday, February 19, 2010
  72. 72. choose one company from your group Friday, February 19, 2010
  73. 73. core value and mission statement Friday, February 19, 2010
  74. 74. what are your nouns and verbs? Friday, February 19, 2010
  75. 75. identify a stakeholder describe the current experience of the stakeholder Friday, February 19, 2010
  76. 76. Friday, February 19, 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×