Class 3 What Is Design


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This is a presentation prepared by James Mousfellous who is co-teaching the course "designing innovation in an iPod world" with me.

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Class 3 What Is Design

  1. 1. What is design?
  2. 2. What is design? de-sign verb etymology: Middle English, to outline, mean, from Anglo-French + Medieval Latin; Anglo-French designer to designate, from Medieval Latin designare , from Latin, to mark out, from de + signare to mark date: 14 th century transitive verb 1: to create, fashion, execute, or construct according to plan : DEVISE, CONTRIVE 2a: to conceive and plan out in the mind <he designed the perfect crime> b: to have a purpose : INTEND <she designed to excel in her studies> c: to devise for a specific function or end <a book designed primarily as a college textbook> 4a: to make a drawing, pattern, or sketch of b: to draw the plans for <design a building> intransitive verb 1: to conceive or execute a plan 2: to draw, lay out, or prepare a design
  3. 3. What is design? de-sign noun date: 1569 1a: a particular purpose held in view by an individual or group <he has ambitious designs for his son> b: deliberate purposive planning <more by accident than design > 2: a mental project or scheme in which means to an end are laid down 4: a preliminary sketch or outline showing the main features of something to be executed <the design for the new stadium> 5a: an underlying scheme that governs functioning, developing, or unfolding : PATTERN , MOTIF <the general design of the epic> b: a plan or protocol for carrying out or accomplishing something (as a scientific experiment); also : the process of preparing this 6: the arrangement of elements or details in a product or work of art 7: a decorative pattern <a floral design > 8: the creative art of executing aesthetic or functional designs
  4. 4. Designers on DESIGN
  5. 5. one word per note! For each of the following quotes … write your spontaneous thoughts / reactions on a post-it note
  6. 6. Design is not just what it looks like and feels like. Design is how it works. Steve Jobs [Apple]
  7. 7. Design is a constant challenge to balance comfort with luxe, the practical with the desirable. Donna Karan [fashion]
  8. 8. Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. Charles Eames [industrial design]
  9. 9. Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. Ivan Chermayeff [graphic design]
  10. 10. Design is everything. Everything! Paul Rand [graphic design]
  11. 11. Design is not for philosophy it's for life. Issey Miyake [fashion]
  12. 12. Design is not making beauty, beauty emerges from selection, affinities, integration, love. Louis Kahn [architecture]
  13. 13. Design is people. Jane Jacobs [urban theory]
  14. 14. Design is so critical it should be on the agenda of every meeting in every single department. Tom Peters [business management]
  15. 15. Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. Dieter Rams [industrial designer / Braun]
  16. 16. Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. Paul Rand [graphic design]
  17. 17. Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. Thomas J. Watson Jr [IBM]
  18. 18. Design must seduce, shape, and perhaps more importantly, evoke an emotional response. April Greiman [graphic design]
  19. 19. Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good. Clement Mok [designer]
  20. 20. Good design is good business. Thomas J. Watson Jr [IBM]
  21. 21. Everything is designed. Few things are designed well. Brian Reed [graphic design]
  22. 22. Good design doesn't date. Harry Seidler [architect]
  23. 23. The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong. Marty Neumeier [brand marketing]
  24. 24. Design is where science and art break even. Robin Mathew [graphic design]
  25. 25. A designer is a planner with an aesthetic sense. Bruno Munari [designer]
  26. 26. Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public. Valerie Pettis [graphic design]
  27. 27. Good design goes to heaven; bad design goes everywhere. Mieke Gerritzen [multimedia designer]
  28. 28. Design should never say, “Look at me.” It should always say, “Look at this.” David Craib [graphic design]
  29. 29. People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing. Paola Antonelli [Curator of Design, MOMA]
  30. 30. Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. Raymond Loewy [industrial designer]
  31. 31. [A designer is] an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist. Buckminster Fuller
  32. 32. The habit of calling a finished product a Design is convenient but wrong. Design is what you do, not what you've done. Bruce Archer, The Guardian
  33. 33. Good design is obvious. Great design is transparent. Joe Sparano [Oxide Design]
  34. 34. Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society. Walter Gropius [Architect and Founder, Bauhaus]
  35. 35. Design is a learning experience. So my agenda is to figure out what I want to learn next. Ayse Birsel [Industrial Designer]
  36. 36. In most people’s vocabularies, design means veneer. It’s interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. Steve Jobs, Founder and CEO, Apple
  37. 37. Design is an unknown. Geoffrey Beene [fashion]
  38. 39. What is the difference between design and art ?
  39. 40. What is the difference between design and management ?
  40. 41. What is GOOD DESIGN ?
  41. 42. What is GOOD DESIGN ? 100 percent design / London
  42. 43. What is GOOD DESIGN ?
  43. 45. Where do we find DESIGN ?
  44. 46. Where do we find DESIGN ? Sketches of Gehry Helvetica Objectified
  45. 47. What is DESIGN method ?