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W8 mon3pm presentation slide

W8 mon3pm presentation slide



Week 8 Presentation slides_Monday3-5PM_Dan

Week 8 Presentation slides_Monday3-5PM_Dan
Presented by:
Crystal Wong (z3355099)
Yueyi Zhang (z3329456)
Xiaojuan Li (z3359207)



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    W8 mon3pm presentation slide W8 mon3pm presentation slide Presentation Transcript

    • Week 8: New News Business
      Presented by:
      Crystal Wong (z3355099)
      Yueyi Zhang (z3329456)
      Xiaojuan Li (z3359207)
    • Content
      What is market-driven journalism
      How do market-driven journalism apply to online journalism
      • Macro-level
      • Meso-level
      • Micro-level
      3. Conclusion
    • The New News Business - Market-drivenJournalism
      Marketing + Journalism
      Market-driven journalism
    • Macro-level
      • Media conglomerate: news organizations with the same owner
      • Centralization of information: sameinformation, opinionsandpoliticalviews
    • The Telegraph’s news
    • News Limited
      the worlds’s third largest media conglomerate
      Parent company of an interlocking media empire that includes television, movies, cable networks, book publishing, satellite TV, magazines and newspapers operating in the United States, Australia, Europe, Latin America, Asia and the Pacific Basin
    • Meso-level
      Contents are designed to promote news organizations’ websites to advertisers
      Journalists are writing for selling the products as well as satisfying consumers
    • By Woman’s Weekly
    • By Daily Telegraph
    • Micro-level
      The relationship between news producer and consumer
      Consumers lack the basis for determining the “fairness” and “accuracy” news reporting
      Dimensions: Newsworthiness & Accuracy
    • Michael Jackson’s death
    • Is it true?
    • Conclusion
      Market driven journalism connects online journalism under macro, meso and micro level
      News organization maintains relationship with advertises and meet consumers’ needs to maximize its profit
    • Questions
      To what extent do the journalists cover the interest of audience that actually represents the voice of audience?
      Market-oriented journalism has become controversial because it raises questions about the norms, values, and practices that govern production of content in news-media organizations. Do you think there should be any policy regulating media firms and journalist’s practice in market-driven journalism?
      On the web, it's not always clear that the videos and related articles are advertorials. As consumers, do you think it’s better to state the advertisement clearly?
    • Reference
      Agaba, GR 2004, ‘An exploration of the effect of market-driven journalism on The Monitor newspaper's editorial content’, Rhodes University.
      Beam, RA 2003, ‘Content differences between daily newspapers with strong and weak market orientation’, Journalism and Mass Communication Quarterly, vol.80, no.2, summer, pp.368-390.
      Cohen, EL 2002, ‘Online Journalism as Market Driven Journalism’, Journal of Broadcasting and Electronic Media, vol.46, no.4, pp.532-548.
      Yeung, G 2011, ‘A market-driven journalism’, HKUSPACE, 28 August, accessed 13 September, <http://hkuspace.wordpress.com/2011/08/28/a-market-driven-journalism/>.