Social media and ethics
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Presentation about social media and ethics.

Presentation about social media and ethics.

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Social media and ethics Presentation Transcript

  • 1. Social media and ethics
    • Making decisions
    • in the cloud
    Yvette Walker, E.K. Gaylord Media Ethics Chair, UCO Night News Director at The Oklahoman The Oklahoman, Nov. 4 talk to college professors
  • 2. Mobile: The fastest growing way to access social media This is me, taken with my new iPhone 4s (darn those overhead lights!) I shot it and tweeted it in about a minute.
  • 3. Half of Mobile users Access Sites Daily
    • According to a 2011Comscore study on mobile social media usage:
    • August 2011 — more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 % from the previous year.
    • Nearly 40 million U.S. mobile users — more than half of the mobile social media audience — access these sites almost daily.
    • Research shows that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year.
      • Mobile browsing social networking audience grew 24 % to 42.3 million users
      • the mobile social networking app audience surged 126 % to 38.5 million .
      • 2011 Comscore study on mobile social media usage. http://bit.ly/nc7XxH
  • 4. It’s also the fastest and easiest way to post to social networking websites, especially photos.
  • 5. Who needs permission?
    • At a recent talk to college professors, I casually took a photo of one table of profs.
    • I did not ask their permission.
    • I uploaded the photo to Twitter and Facebook and then told them during the talk. Their faces showed surprise.
    • Did I need permission to do this? Is that a question of ethics or just a social nicety?
  • 6. Ethical questions
    • From a Utilitarian Perspective
    • From a Rights Perspective
    • From a Fairness Perspective
    • From a Common Good Perspective
    • From a Virtue Perspective
    • Thanks to the Markkula Center for Applied Ethics at Santa Clara University
  • 7. Ethical questions
    • Utilitarian : The 2007 hacking of Petaluma High School student MySpace accounts and the posting of threatening messages highlight some possible harms of social networking.
      • Social media sites the scene of cyberbullying. However, same technology allows people to connect. Balance?
    • Rights : Do social networkers have a right to privacy?
      • Employers are looking. Does a person have a right to control the images and information about them available on line?
      • David Weisbrot, president of the Australia Law Reform Commission: “ Laws designed to protect privacy in the outside world struggle to cope with the issues raised by online communities. For example, online publication of photo-graphs, which may be sensitive and revealing, raises new challenges in relation to consent. ”
    • Markkula Center for Applied Ethics at Santa Clara University
  • 8. Ethical questions
    • Fairness: Can social media be egalitarian?
      • When we interact with others online, we have no real way of knowing whether they are white or black, male or female, fat or thin, young or old.
      • Will this disembodied quality of the online world lead to greater fairness, or will we lose the ability to engage concretely with others, and therefore truly overcome differences?
    • Common Good: Pope Paul IV described the common good:
      • “ the sum of those conditions of social life which allow social groups and their individual members relatively thorough and ready access to their own fulfillment. ”
      • Many turn to social networking sites to connect with social groups that share their interests and values. Does fulfillment have the same meaning online as it does in the “ real world? ”
    • Markkula Center for Applied Ethics at Santa Clara University
  • 9. Ethical questions
    • Finally, Virtue: Many of the interpersonal virtues we value evolved in the context of face-to-face communication.
      • Honesty, openness, and patience, for example, are honed in the negotiations we must manage when we meet people in person.
      • What impact will digital media have on these virtues?
      • What, for example, would honesty mean in the context of a world where people are represented by avatars? Will other virtues emerge as more important in social networking, where we can be constantly connected to a large reservoir of others and can shut off communications easily when we are bored or encounter difficulties?
    • Markkula Center for Applied Ethics at Santa Clara University
  • 10. Know your friends
    • Steve Buttry ’ s blog (Director of Community Engagement & Social Media, Journal Register Co.): http:// stevebuttry.wordpress.com /
    • Prof KRG website (Kenna Griffin, Oklahoma City University professor): http:// www.profkrg.com /ethics
    • Poynter Institute on ethics: http:// www .poynter.org
    • Yvette Walker ’ s blogs (Edith Kinney Gaylord Media Ethics Chair):
      • Blogging: The Dilemma http:// blogs.uco.edu/thedilemma /
      • NewsTeach http:// ywalker.tumblr.com /
  • 11. News media companies
    • Many companies have created social media guidelines for employees.
    • The Oklahoman has one, as do many other newspapers.
    • SPJ Code of Ethics applies
    • AP recently updated theirs:
  • 12. AP on retweeting
    • From the AP’s guidelines on using social media:
    • Retweets, like tweets, should not be written in a way that looks like you ’ re expressing a personal opinion ... A retweet with no comment of your own can easily be seen as a sign of approval of what you ’ re relaying. For instance: RT @jonescampaign smith ’ s policies would destroy our schools OR RT @dailyeuropean at last, a euro plan that works bit.ly/xxxxx. These kinds of unadorned retweets must be avoided.
    • However, we can judiciously retweet opinionated material if we make clear we ’ re simply reporting it, much as we would quote it in a story. Colons and quote marks help make the distinction:
    • RT Jones campaign now denouncing smith on education: @jonescampaign smith ’ s policies would destroy our schools
    • RT big European paper praises euro plan: @dailyeuropean “ at last, a euro plan that works ” bit.ly/xxxxx.
    • These cautions apply even if you say on your Twitter profile that retweets do not constitute endorsements.
    • Poynter.org
  • 13. New kids on the block
    • Storify – A way to aggregate tweets on a particular topic or hashtag #
    • Pinterest – Perhaps the newest social media fad. Looks like a bulletin board.
  • 14. Storify: I tweeted the Creativity Forum in Oklahoma City
  • 15. Storify
    • I included my tweets, some commentary (such as estimated head count) and photos.
    • I could have pulled in others’ tweets from the same conference.
    • I also tweeted from the Exhibitor Hall, where there were some interesting ideas.
  • 16.  
  • 17. Pinterest
    • “ It's kind of like online scrapbooking. It lets me organize the things I like online without a million bookmarks. I'd probably like it just the same if no one saw my boards, but it's fun to see what other people post.” — Senior news editor Amy Raymond
  • 18. Social media pitfalls #FAILS
    • Examples and resources from the Public Relations Society of America:
    • Facebook Fiasco: “Our industry is better than this” -- PR Week
    • “ FTC issues $250,000 fine for fake online reviews” -- Ragan ’ s PR Daily
    • “ Whole Foods CEO criticized rival in anonymous posts” -- Bloomberg News
    • “ Kenneth Cole ’ s Egypt Tweet offends just about everyone on Twitter” -- AOL News
    • PRSA.org
  • 19. Thank you!
    • Yvette Walker
    • NewsTeach: ywalker.tumblr.com
    • The Dilemma: blogs.uco.edu/thedilemma
    • [email_address]