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Social media and ethics
 

Social media and ethics

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Presentation about social media and ethics.

Presentation about social media and ethics.

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    Social media and ethics Social media and ethics Presentation Transcript

    • Social media and ethics
      • Making decisions
      • in the cloud
      Yvette Walker, E.K. Gaylord Media Ethics Chair, UCO Night News Director at The Oklahoman The Oklahoman, Nov. 4 talk to college professors
    • Mobile: The fastest growing way to access social media This is me, taken with my new iPhone 4s (darn those overhead lights!) I shot it and tweeted it in about a minute.
    • Half of Mobile users Access Sites Daily
      • According to a 2011Comscore study on mobile social media usage:
      • August 2011 — more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 % from the previous year.
      • Nearly 40 million U.S. mobile users — more than half of the mobile social media audience — access these sites almost daily.
      • Research shows that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year.
        • Mobile browsing social networking audience grew 24 % to 42.3 million users
        • the mobile social networking app audience surged 126 % to 38.5 million .
        • 2011 Comscore study on mobile social media usage. http://bit.ly/nc7XxH
    • It’s also the fastest and easiest way to post to social networking websites, especially photos.
    • Who needs permission?
      • At a recent talk to college professors, I casually took a photo of one table of profs.
      • I did not ask their permission.
      • I uploaded the photo to Twitter and Facebook and then told them during the talk. Their faces showed surprise.
      • Did I need permission to do this? Is that a question of ethics or just a social nicety?
    • Ethical questions
      • From a Utilitarian Perspective
      • From a Rights Perspective
      • From a Fairness Perspective
      • From a Common Good Perspective
      • From a Virtue Perspective
      • Thanks to the Markkula Center for Applied Ethics at Santa Clara University
    • Ethical questions
      • Utilitarian : The 2007 hacking of Petaluma High School student MySpace accounts and the posting of threatening messages highlight some possible harms of social networking.
        • Social media sites the scene of cyberbullying. However, same technology allows people to connect. Balance?
      • Rights : Do social networkers have a right to privacy?
        • Employers are looking. Does a person have a right to control the images and information about them available on line?
        • David Weisbrot, president of the Australia Law Reform Commission: “ Laws designed to protect privacy in the outside world struggle to cope with the issues raised by online communities. For example, online publication of photo-graphs, which may be sensitive and revealing, raises new challenges in relation to consent. ”
      • Markkula Center for Applied Ethics at Santa Clara University
    • Ethical questions
      • Fairness: Can social media be egalitarian?
        • When we interact with others online, we have no real way of knowing whether they are white or black, male or female, fat or thin, young or old.
        • Will this disembodied quality of the online world lead to greater fairness, or will we lose the ability to engage concretely with others, and therefore truly overcome differences?
      • Common Good: Pope Paul IV described the common good:
        • “ the sum of those conditions of social life which allow social groups and their individual members relatively thorough and ready access to their own fulfillment. ”
        • Many turn to social networking sites to connect with social groups that share their interests and values. Does fulfillment have the same meaning online as it does in the “ real world? ”
      • Markkula Center for Applied Ethics at Santa Clara University
    • Ethical questions
      • Finally, Virtue: Many of the interpersonal virtues we value evolved in the context of face-to-face communication.
        • Honesty, openness, and patience, for example, are honed in the negotiations we must manage when we meet people in person.
        • What impact will digital media have on these virtues?
        • What, for example, would honesty mean in the context of a world where people are represented by avatars? Will other virtues emerge as more important in social networking, where we can be constantly connected to a large reservoir of others and can shut off communications easily when we are bored or encounter difficulties?
      • Markkula Center for Applied Ethics at Santa Clara University
    • Know your friends
      • Steve Buttry ’ s blog (Director of Community Engagement & Social Media, Journal Register Co.): http:// stevebuttry.wordpress.com /
      • Prof KRG website (Kenna Griffin, Oklahoma City University professor): http:// www.profkrg.com /ethics
      • Poynter Institute on ethics: http:// www .poynter.org
      • Yvette Walker ’ s blogs (Edith Kinney Gaylord Media Ethics Chair):
        • Blogging: The Dilemma http:// blogs.uco.edu/thedilemma /
        • NewsTeach http:// ywalker.tumblr.com /
    • News media companies
      • Many companies have created social media guidelines for employees.
      • The Oklahoman has one, as do many other newspapers.
      • SPJ Code of Ethics applies
      • AP recently updated theirs:
    • AP on retweeting
      • From the AP’s guidelines on using social media:
      • Retweets, like tweets, should not be written in a way that looks like you ’ re expressing a personal opinion ... A retweet with no comment of your own can easily be seen as a sign of approval of what you ’ re relaying. For instance: RT @jonescampaign smith ’ s policies would destroy our schools OR RT @dailyeuropean at last, a euro plan that works bit.ly/xxxxx. These kinds of unadorned retweets must be avoided.
      • However, we can judiciously retweet opinionated material if we make clear we ’ re simply reporting it, much as we would quote it in a story. Colons and quote marks help make the distinction:
      • RT Jones campaign now denouncing smith on education: @jonescampaign smith ’ s policies would destroy our schools
      • RT big European paper praises euro plan: @dailyeuropean “ at last, a euro plan that works ” bit.ly/xxxxx.
      • These cautions apply even if you say on your Twitter profile that retweets do not constitute endorsements.
      • Poynter.org
    • New kids on the block
      • Storify – A way to aggregate tweets on a particular topic or hashtag #
      • Pinterest – Perhaps the newest social media fad. Looks like a bulletin board.
    • Storify: I tweeted the Creativity Forum in Oklahoma City
    • Storify
      • I included my tweets, some commentary (such as estimated head count) and photos.
      • I could have pulled in others’ tweets from the same conference.
      • I also tweeted from the Exhibitor Hall, where there were some interesting ideas.
    •  
    • Pinterest
      • “ It's kind of like online scrapbooking. It lets me organize the things I like online without a million bookmarks. I'd probably like it just the same if no one saw my boards, but it's fun to see what other people post.” — Senior news editor Amy Raymond
    • Social media pitfalls #FAILS
      • Examples and resources from the Public Relations Society of America:
      • Facebook Fiasco: “Our industry is better than this” -- PR Week
      • “ FTC issues $250,000 fine for fake online reviews” -- Ragan ’ s PR Daily
      • “ Whole Foods CEO criticized rival in anonymous posts” -- Bloomberg News
      • “ Kenneth Cole ’ s Egypt Tweet offends just about everyone on Twitter” -- AOL News
      • PRSA.org
    • Thank you!
      • Yvette Walker
      • NewsTeach: ywalker.tumblr.com
      • The Dilemma: blogs.uco.edu/thedilemma
      • [email_address]