Social media and ethics


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Social media and ethics

  1. 1. Social media and ethics <ul><li>Making decisions </li></ul><ul><li>in the cloud </li></ul>Yvette Walker, E.K. Gaylord Media Ethics Chair, UCO Night News Director at The Oklahoman The Oklahoman, Nov. 4 talk to college professors
  2. 2. Mobile: The fastest growing way to access social media This is me, taken with my new iPhone 4s (darn those overhead lights!) I shot it and tweeted it in about a minute.
  3. 3. Half of Mobile users Access Sites Daily <ul><li>According to a 2011Comscore study on mobile social media usage: </li></ul><ul><li>August 2011 — more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 % from the previous year. </li></ul><ul><li>Nearly 40 million U.S. mobile users — more than half of the mobile social media audience — access these sites almost daily. </li></ul><ul><li>Research shows that although more people accessed these sites via their mobile browser, the social networking app audience grew five times faster in the past year. </li></ul><ul><ul><li>Mobile browsing social networking audience grew 24 % to 42.3 million users </li></ul></ul><ul><ul><li>the mobile social networking app audience surged 126 % to 38.5 million . </li></ul></ul><ul><ul><li>2011 Comscore study on mobile social media usage. </li></ul></ul>
  4. 4. It’s also the fastest and easiest way to post to social networking websites, especially photos.
  5. 5. Who needs permission? <ul><li>At a recent talk to college professors, I casually took a photo of one table of profs. </li></ul><ul><li>I did not ask their permission. </li></ul><ul><li>I uploaded the photo to Twitter and Facebook and then told them during the talk. Their faces showed surprise. </li></ul><ul><li>Did I need permission to do this? Is that a question of ethics or just a social nicety? </li></ul>
  6. 6. Ethical questions <ul><li>From a Utilitarian Perspective </li></ul><ul><li>From a Rights Perspective </li></ul><ul><li>From a Fairness Perspective </li></ul><ul><li>From a Common Good Perspective </li></ul><ul><li>From a Virtue Perspective </li></ul><ul><li>Thanks to the Markkula Center for Applied Ethics at Santa Clara University </li></ul>
  7. 7. Ethical questions <ul><li>Utilitarian : The 2007 hacking of Petaluma High School student MySpace accounts and the posting of threatening messages highlight some possible harms of social networking. </li></ul><ul><ul><li>Social media sites the scene of cyberbullying. However, same technology allows people to connect. Balance? </li></ul></ul><ul><li>Rights : Do social networkers have a right to privacy? </li></ul><ul><ul><li>Employers are looking. Does a person have a right to control the images and information about them available on line? </li></ul></ul><ul><ul><li>David Weisbrot, president of the Australia Law Reform Commission: “ Laws designed to protect privacy in the outside world struggle to cope with the issues raised by online communities. For example, online publication of photo-graphs, which may be sensitive and revealing, raises new challenges in relation to consent. ” </li></ul></ul><ul><li>Markkula Center for Applied Ethics at Santa Clara University </li></ul>
  8. 8. Ethical questions <ul><li>Fairness: Can social media be egalitarian? </li></ul><ul><ul><li>When we interact with others online, we have no real way of knowing whether they are white or black, male or female, fat or thin, young or old. </li></ul></ul><ul><ul><li>Will this disembodied quality of the online world lead to greater fairness, or will we lose the ability to engage concretely with others, and therefore truly overcome differences? </li></ul></ul><ul><li>Common Good: Pope Paul IV described the common good: </li></ul><ul><ul><li>“ the sum of those conditions of social life which allow social groups and their individual members relatively thorough and ready access to their own fulfillment. ” </li></ul></ul><ul><ul><li>Many turn to social networking sites to connect with social groups that share their interests and values. Does fulfillment have the same meaning online as it does in the “ real world? ” </li></ul></ul><ul><li>Markkula Center for Applied Ethics at Santa Clara University </li></ul>
  9. 9. Ethical questions <ul><li>Finally, Virtue: Many of the interpersonal virtues we value evolved in the context of face-to-face communication. </li></ul><ul><ul><li>Honesty, openness, and patience, for example, are honed in the negotiations we must manage when we meet people in person. </li></ul></ul><ul><ul><li>What impact will digital media have on these virtues? </li></ul></ul><ul><ul><li>What, for example, would honesty mean in the context of a world where people are represented by avatars? Will other virtues emerge as more important in social networking, where we can be constantly connected to a large reservoir of others and can shut off communications easily when we are bored or encounter difficulties? </li></ul></ul><ul><li>Markkula Center for Applied Ethics at Santa Clara University </li></ul>
  10. 10. Know your friends <ul><li>Steve Buttry ’ s blog (Director of Community Engagement & Social Media, Journal Register Co.): http:// / </li></ul><ul><li>Prof KRG website (Kenna Griffin, Oklahoma City University professor): http:// /ethics </li></ul><ul><li>Poynter Institute on ethics: http:// www </li></ul><ul><li>Yvette Walker ’ s blogs (Edith Kinney Gaylord Media Ethics Chair): </li></ul><ul><ul><li>Blogging: The Dilemma http:// / </li></ul></ul><ul><ul><li>NewsTeach http:// / </li></ul></ul>
  11. 11. News media companies <ul><li>Many companies have created social media guidelines for employees. </li></ul><ul><li>The Oklahoman has one, as do many other newspapers. </li></ul><ul><li>SPJ Code of Ethics applies </li></ul><ul><li>AP recently updated theirs: </li></ul>
  12. 12. AP on retweeting <ul><li>From the AP’s guidelines on using social media: </li></ul><ul><li>Retweets, like tweets, should not be written in a way that looks like you ’ re expressing a personal opinion ... A retweet with no comment of your own can easily be seen as a sign of approval of what you ’ re relaying. For instance: RT @jonescampaign smith ’ s policies would destroy our schools OR RT @dailyeuropean at last, a euro plan that works These kinds of unadorned retweets must be avoided. </li></ul><ul><li>However, we can judiciously retweet opinionated material if we make clear we ’ re simply reporting it, much as we would quote it in a story. Colons and quote marks help make the distinction: </li></ul><ul><li>RT Jones campaign now denouncing smith on education: @jonescampaign smith ’ s policies would destroy our schools </li></ul><ul><li>RT big European paper praises euro plan: @dailyeuropean “ at last, a euro plan that works ” </li></ul><ul><li>These cautions apply even if you say on your Twitter profile that retweets do not constitute endorsements. </li></ul><ul><li> </li></ul>
  13. 13. New kids on the block <ul><li>Storify – A way to aggregate tweets on a particular topic or hashtag # </li></ul><ul><li>Pinterest – Perhaps the newest social media fad. Looks like a bulletin board. </li></ul>
  14. 14. Storify: I tweeted the Creativity Forum in Oklahoma City
  15. 15. Storify <ul><li>I included my tweets, some commentary (such as estimated head count) and photos. </li></ul><ul><li>I could have pulled in others’ tweets from the same conference. </li></ul><ul><li>I also tweeted from the Exhibitor Hall, where there were some interesting ideas. </li></ul>
  16. 17. Pinterest <ul><li>“ It's kind of like online scrapbooking. It lets me organize the things I like online without a million bookmarks. I'd probably like it just the same if no one saw my boards, but it's fun to see what other people post.” — Senior news editor Amy Raymond </li></ul>
  17. 18. Social media pitfalls #FAILS <ul><li>Examples and resources from the Public Relations Society of America: </li></ul><ul><li>Facebook Fiasco: “Our industry is better than this” -- PR Week </li></ul><ul><li>“ FTC issues $250,000 fine for fake online reviews” -- Ragan ’ s PR Daily </li></ul><ul><li>“ Whole Foods CEO criticized rival in anonymous posts” -- Bloomberg News </li></ul><ul><li>“ Kenneth Cole ’ s Egypt Tweet offends just about everyone on Twitter” -- AOL News </li></ul><ul><li> </li></ul>
  18. 19. Thank you! <ul><li>Yvette Walker </li></ul><ul><li>NewsTeach: </li></ul><ul><li>The Dilemma: </li></ul><ul><li>[email_address] </li></ul>
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