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Usage of Instagram and Google Audience to engage with a news audience. From The Oklahoman and NewsOK.com

Usage of Instagram and Google Audience to engage with a news audience. From The Oklahoman and NewsOK.com

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    IPI socialmedia IPI socialmedia Presentation Transcript

    • Social mediain the HeartlandInstagram, Twitter and Google Hangout
    • Interactive / engagement• When planning our annual progressedition, Outlook, we knew we wanted aninteractive component• Instagram and Oklahoma City• Meetups in the community• Perfect way to engage audience
    • Contest: Great way to engage• We made it a photo contest: EnvisionOKC 20 years from now, in 2033• Natural theme for sponsor: Camera store• Great prizes from sponsor: Sony camera,$250 gift certificates to camera store
    • Announcing the contest• Announced viainstagram, twitter, andon website,NewsOK.com• Used #okc20yearslater• Because it took someexplanation, wecreated a video andsome instagramimages.
    • Sell themessageusing themedium
    • Active response• We asked audience to “do” something:Take thought-provoking photos thatsignified OKC in 20 years• Received 114 entries• Response not huge but active (socialmedia) and passionate.• Satisfied with response. Will build on thisnext year
    • Why the hashtag?• Using the #okc20years later• Helped find entries• Entrants promoted the contest themselves• Advertised the contest and created energyon instagram and twitter
    • Winning entries
    • ‘Cloud City’
    • ‘Skyscrapers’
    • ‘Art stands’
    • ‘Instacity’
    • ‘Lake Hefner’
    • Google Hangout• How would we announce the winners?• In the newspaper• Online• Social Media• Google Hangout: A combination of onlineand social media
    • Video + shareability• Google Hangout is a FREE video phonecall for up to 10 friends.• Send invitations to the hangout with a linkto the call• Must have a webcam• Can save the video for sharing later• http://newsok.com/outlook
    • Mobile• Google Hangout can be used on mobiledevices: smartphones, iPads, othertablets.• http://newsok.com/outlook• You can use a QR code to view on yourmobile device