Taking the Training Wheels off of Social Technology: Enterprise 2.0 Conference

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From Sharing to Getting Work Done. Presentation from Enterprise 2.0 Conference in Boston, June 2012.

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  • Taking the Training Wheels off of Social Technology: Enterprise 2.0 Conference

    1. 1. Taking The Training Wheels Off Social Software The Shift From Sharing To Getting Work Done June 2012 Alan Lepofsky Yvette Cameron VP and Principal Analyst VP and Principal Analyst @alanlepo @YvetteCameron© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    2. 2. We’re not promoting specific vendors Why didn’t they mention me?http://www.flickr.com/photos/jeffweston/2572155331 2© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    3. 3. What We’re Going To Discuss Today Sharing, Transparency, Di Getting Work Done scovery Core Business ProcessesSOCIAL© 2010 - 2012 Constellation Research, Inc. All rights reserved. 3
    4. 4. Enterprise Software Is Different 4© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    5. 5. “We need a social business strategy”http://www.flickr.com/photos/renedepaula/4473232892/http://www.flickr.com/photos/renedepaula/4473232892/ 5 © 2010 - 2012 Constellation Research, Inc. All rights reserved.
    6. 6. “We need a plan to augment our sales, marketing and support processes to meet customer expectations.”http://www.flickr.com/photos/neonman/2693639551 6© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    7. 7. The Future Of Work A confluence of trends are combining to improve the way people work People Process Moving beyond the org chart Internal groups “Social” is connecting Business & External communities People processes (CRM, HCM, etc.) Work is more transparent Recognition/Reputation is built in New user experiences Mobile Access Analytics / Big Data Application Stores Cloud / In-Memory Industry Standards Technology 7© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    8. 8. There Is Value In The Low Hanging Fruit • Status updates • Sharing links • Asking questions • Documentation • Blogs • Community 8http://www.flickr.com/photos/iancarroll/4856006353/© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    9. 9. Connect People With The Right… You Communities Colleagues Content 9© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    10. 10. Increased Engagement - The New Verbs 10© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    11. 11. But the goal is not just sharing… it’s Getting Work Done 11http://www.flickr.com/photos/didmyself/6530389351© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    12. 12. The New Mantra… “Integrate social into core business processes” Yes! But what does that really mean?http://www.flickr.com/photos/gre/130267790/ 12© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    13. 13. Business Process Unstructured Structured Sales Human • Status Updates Resources • Sharing Marketing Supply • Q&A Chain • Exception Handling Engineering Support/ • Expertise Location Service Learninghttp://www.flickr.com/photos/generated/501445202 http://www.flickr.com/photos/kyknoord/5333012356 13© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    14. 14. How Are “Social” Features Implemented? Embedded Experiences Maturity Model Examples: experiences Embedded Level of interaction provided 3 4 1. Streams with links 2. Widgets or embed code that can be added to other sites/tools to other systems Provides links 3. Streams with actions 1 2 4. Social interactions accessible inside other sites/tools/mobile Variety of access methods Services can be integrated in it, or Both it can be integrated in other services© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    15. 15. Level 1 Stream Level Integration Can help information CRM reach a broad audience Enables discussion Typically just links, not embedded objects ERP Context is lost, as comments are not part of the system of record Contributes to HR information overloadhttp://www.flickr.com/photos/smithser/3870653508/ 15© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    16. 16. Level 2 Embedding Streams In Other Sites • Intranet • Blog • Webpage 16© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    17. 17. Level 3 SAP Business Intelligence & StreamWork 17© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    18. 18. A Shift Is Taking Place 18© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    19. 19. Integration Inside Core Business Applications Does not broadcast to a large audience Information is in context with task No additional tool to use Content is not mixed with other contenthttp://www.flickr.com/photos/atoach/6014917153/ 19© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    20. 20. Level 4 Ex: SAP CRM and StreamWork 20© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    21. 21. Level 4 Integration With Invoicing Collaboration + CRM + Task Management + InvoicingVideo: https://www.youtube.com/watch?v=cDNl91C9NcI 21© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    22. 22. Level 4 Collaboration In Context 22© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    23. 23. Level 4 Redefining Customer Engagement Lifecycle 23© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    24. 24. Level 4 Social Media Monitoring & CRM 24© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    25. 25. Can It Happen in HCM? • Recruiting • Onboarding • Performance & Alignment • Learning & Development • Coaching & Mentoring • Recognition & Rewards • Internal Mobility • Workforce Planning & Analytics 25© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    26. 26. Talent Social Talent Getting Work Done Management Management Attract & Acquire Develop & Mobilize Oracle Taleo Emerald Sftw XPress HR Dovetail Saba Smashfly SumTotal Identified HRSmart ONBOARDING Topyx Outstart CAREER / MeshHire Silkroad Cornerstone Bloomfire Kenexa Enwise n (Infor) LEARNING MOBILITY Startuply RECRUITING Badgestack UpMo Halogen iCIMS Zapoint Blackboard Talemetry Jobvite Lumesse Cornerstone SuccessFactors Jobs2Web (SuccessFactors) HireHive PageUp People SUCCESSION, CSOD SocializedHR TALENT REVIEWS Workday Oracle Halogen Saba Asana Teamly Achievers Zoho Podio Globoforce Saba Ultimate Peoplefluent PROJECTS / TASKS 7Geese Oracle IBM/Trilogv Basecamp Workday CoWorkers Saba Prodictively WorkSimple Kapta Systems Small FEEDBACK, Globoforce Improvements Fellowstream GOALS Rypple (SFDC) WorkSimple REWARDS, Rypple (SFDC) Ultimate RECOGNITION CubeVibe CubeVibe PERFORMANCE Engage & Align Measure & RewardVendor inclusion in this listing does not necessarily equate to market leadership 26© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    27. 27. Routes to Getting Work Done Integrated + Niche/Native + + + Suite/NativeVendor inclusion in this listing does not necessarily equate to market leadership 27© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    28. 28. Native Social within Niche Solutions 28© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    29. 29. Integrated with Social / Social Apps + + 29© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    30. 30. Native Social Collaboration within the Suite 30© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    31. 31. http://www.flickr.com/photos/didmyself/6530389351 31© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    32. 32. Are you unsure of what to do next? http://www.flickr.com/photos/theevilmightyf/2717934672 32© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    33. 33. Social Task Management 33© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    34. 34. Social Task Management examples Standalone Integrated Native Personal Task Managers Resource Management + Outliers like LiquidPlanner + +Vendors listed does not necessarily equate to market leadership 34© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    35. 35. Simple Task Assignments 35© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    36. 36. Stand-alone Task Management • Project/Milestones • Assignments • Commenting / Liking / Sharing • Repeats • Dashboards / Notification • Templates • Analytics 36© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    37. 37. Integrated With Social Software • Now more people can see the task, and participate in the events around it.© 2010 - 2012 Constellation Research, Inc. All rights reserved. 37
    38. 38. Core Platform Feature • Integrated directory (people and groups) • Link to pages/files • No context switching© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    39. 39. Core Platform Feature 39© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    40. 40. Resource Planning/Management Tools 40© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    41. 41. What’s Next for Social Task Management? HR: Finance: Performance/ Invoicing/Payment Recognition/Reward http://www.flickr.com/photos/didmyself/6530389351 http://www.flickr.com/photos/teegardin/5737823348/ 41© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    42. 42. Where To Next? http://www.flickr.com/photos/visualpanic/269 5165112http://www.flickr.com/photos/visualpanic/2695165112 42© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    43. 43. The Next Generation Marketing Experiencehttp://www.flickr.com/photos/pulpolux/335754959 43© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    44. 44. Next Generation Commerce/Paymentshttp://www.flickr.com/photos/29487767@N02/3338900345/ 44© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    45. 45. Let’s Review • “Sharing” and/or unstructured processes are a great starting point for social features/benefits • Its time to start using social in areas that provide more value, such as the core business process that can help people Get Work Done • The way social features are implemented/integrated can greatly influence their impact/success • Social Task Management can help people Get Work Donehttps://www.flickr.com/photos/aaronknox/5237937436 45© 2010 - 2012 Constellation Research, Inc. All rights reserved.
    46. 46. Thank you Alan Lepofsky @alanlepo Yvette Cameron @YvetteCameron San Francisco |Andalucia| Belfast |Boston |Brussels | Chicago | Colorado Springs | Cupertino | Cyprus | Denver| Geneva | Irvine | London | Los Angeles Madrid | New York | Pune | Sacramento | Salt Lake City | Santa Fe | Santa Monica | Seattle | Sedona | Sydney | Tokyo | Toronto | Washington, D.C.© 2010 - 2012 Constellation Research, Inc. All rights reserved. – 2012 Constellation Research, Inc. All rights reserved. www.ConstellationRG.com

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