Your SlideShare is downloading. ×
Towards sustainability: Values on the Innovation Value Chain (and EU project funding)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Towards sustainability: Values on the Innovation Value Chain (and EU project funding)

856
views

Published on

ISPIM workshop organised by ACTIF-Europe on how to embed values in the innovation value chain to better support societal sustainable development. …

ISPIM workshop organised by ACTIF-Europe on how to embed values in the innovation value chain to better support societal sustainable development.
After crisis, political affairs and mis-trust of citizens and individuals in systems, banks and governments or institutions, it is time to re-build trust and confidence. Ensuring values not only in the intermediary innovation projects but in the whole process towards visible outcomes to citizens and individuals is a must. EU funding support and projects can help us in this approach at a practical level. Let's join to develop such projects.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
856
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Towards Sustainability:
    Values on the Innovation value chain
    (EU projects for Open Innovation & Sustainability)
    XXII ISPIM Innovation conference
    Hamburg – 12-15 June 2011Yves Boisselier– ACTIF-EuropeFabriceMauléon – ESCEM
  • 2. Table of Content
    Values on the Innovation Value Chain
    Context and Rationale
    Programmes, project ideas and capabilities
    Discussion and Next Steps
    EU projects for Open Innovation and Sustainability
  • 3. How do we take (make) decisions ?
    “So convenient a thing it is to be a reasonable creature, …
    … since it enables one to find or make a reason for anything one has a mind to do.”
    Benjamin Franklin
  • 4. Context – Societal crisis & systemic mistrust
    Source: troktiko.blogspot.com
  • 5. Context – Societal crisis & systemic mistrust
    Source: troktiko.blogspot.com
  • 6. Context – Societal crisis & systemic mistrust
  • 7. Context – Societal crisis & systemic mistrust
  • 8. Context – Societal crisis & systemic mistrust
    Source: 2010 - PIMCO, Bill Gross
  • 9. Context – Societal crisis & systemic mistrust
    Puerta Del Sol occupation by citizens – manifestation des “indignés”
    Source: Emilio Morenatti & Arturo Rodriguez - AP Photo
  • 10. Context – Societal crisis & systemic mistrust
    Greek crisis – already tagged in December 2008
    Source: anonymous
  • 11. Context – Societal crisis & systemic mistrust
    Arab Spring.
    Source: The Guardian
    Interactive “the path of Protest”
  • 12. Context – Societal crisis & systemic mistrust
    Source: Peter Schrank, the Economist
  • 13. Context – Societal crisis & systemic mistrust
    What about President Obama’s proposition to use 1967 borders as a basis for discussion?
    (this initiative comes in the light as well of the Arab Spring movement just started a few months before.
  • 14. Context – Societal crisis & systemic mistrust
  • 15. Context – Societal crisis & systemic mistrust
    Bubbles, but still continuing to build on speculative bubbles? - Source: Leo Espinosa
  • 16. Context – Societal crisis & systemic mistrust
    Source: David Horsey
  • 17. Context – Societal crisis & systemic mistrust
    Source: Calvin & Hobbes made after an idea from the World Bank
  • 18. Context – Societal crisis & systemic mistrust
  • 19. Context – Societal crisis & systemic mistrust
    Source: the wonders of ice: Caltech
    Source: India festival - pollution: Marcela Fae
  • 20. Context – Societal crisis & systemic mistrust
    Source: the wonders of ice: Caltech
  • 21. Context – Societal crisis & systemic mistrust
    Source: Human crisis - floods in Pakistan REUTERS
    Source: Aral Sea desertification: Geoff Mackley
  • 22. Context – Societal crisis & systemic mistrust
    Source: Anomaly dry EU forecast: JRC
  • 23. Context – Societal crisis & systemic mistrust
    Source: Crops in FranceAGRESTE
  • 24. Context – Societal crisis & systemic mistrust
    Source: Economic statistics (bar graphs & maps)EUROSTAT
  • 25. Context – Societal crisis & systemic mistrust
    Source: Economic statistics (bar graphs & maps)EUROSTAT
  • 26. Context – Societal crisis & systemic mistrust
    Greek crisis – already tagged in December 2008
    Source: anonymous
    Source: David Horsey
  • 27. Context – Societal crisis & systemic mistrust
    Economic crisis  societal crisisClear mistrust from citizens / individuals, which affects democracies and societies in return.
    Globalisation not limited to markets / commercial areas
    Several publications at EU level on Ethics, privacy, deontology, democracy, security, safety, humanities, trust, confidence, responsibility, accountability
    Performance of economies is not only in GDP: wellness and wellbeing terms of reference.
  • 28. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 29. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 30. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 31. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 32. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 33. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 34. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 35. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 36. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 37. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 38. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 39. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 40. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 41. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 42. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 43. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 44. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 45. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 46. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
  • 47. Context - Loss of references
    Salary levels – economic crisis – bank bonuses(source:Les Echos)
    Media: bribes, affaires, abuse of power, transparent (gov, FIFA)
    Political groups references – shift nearly to all elections
  • 48. Can Sustainable Development pertain without ethics, privacy, trust for its citizens and stakeholders ?
    Ethics- Incorporatingsustainable business practices intocompanystrategy(Fowler & Hope, 2006) – Patagonia Case.
    Privacy– CSR 2.0 need a web 2.0 technologythatgivesa powerfuland safe online experience to users. (lookingforward to the FI-Future Internet).
    Trust- Corporateresponsibility, trust, and sustainabledevelopment : the case of St. Petersburg'sindustrialfirms in 2004, (Blom et al, 2006).
    The more thereisOpennessin the firm's contact with the external social environment, …… The higher the level of Social Responsibilityof the management.
  • 49. “Classical” Innovation Value Chain approach
    S&T collaborative projects’ creation
    RESOLVE TECHNOLOGICAL / HUMAN LOCKOUT
    Functions DO NOT EXIST
    Technological transfer, networking projects
    Functions EXIST
    Applied R&D
    Fundamental
    research
    Expressed key needs
  • 50. Context – technological evolution
    Technology or innovation are not the limiting factor
    Warp speed development, facility/omnipresence, especially in ICTs
     immediateness (disposable) fundamental values / principles well behind
    Digital gaps (multi-dimensions, including Generation Y)
    Social Networks – initial (free zone)
    Usage came to tribes and new identity building + places to express
    Revolt image against the system or outside establishment’s understanding
    Self-express + recognition outside daily professional / usual environment
    Open abuses on privacy (Facebook) for expert users…so for novices…
    Social Networks – extension
    Business + Pro usage – trials for regulation
    Creativity pool + crowdsourcing + open / participative innovation
    Question for IPR? For Recognition? Business models? Peer valuation?
  • 51. New uses with web 2.0…
    The Key Role of the User
    2.0
    Collaboration
    Participation of All
    Crowdsourcing(Howe, 2006)
    • Problemsolvingefficiency (Brabham, 2008)
    … thatfacilitates the emergence of collective intelligence
     Wikipedia Case(Giles 2005), Firefox case (Krishamurthy, 2005) (+ the emerging web 3.0, Internet of Things, Internet of Content, Future Internet…)
  • 52. Information /
    Communication
    Cooperation/
    Collaboration
    No interaction
    Before90’s
    90’s- 2000’s
    2010’s
    Entreprise
    Stakeholders
    The CSR Report Firm/Stakeholders
  • 53. Rationale
    Sustainability: to be seen dynamic
    it doesn’t implies immobilism nor blocked in time
    it requires innovation to pertain wellness, wellbeing, and societal and individual development.
    (Open / Participative) Innovation can support sustainable development & society,only if founded on values supporting the context, e.g.:
    to re-conciliate citizens/individuals
    with the society and democracy principles;
    with the systems
    (Values and principles are supported when basic needs are fulfilled).
    to support wellbeing instead of mechanical performance only.
  • 54. Small background on values
    Values: fundamental references to specific groups /communities
    Values are non-negotiable (in general).
    Values can be shared/supported when basic needs are fulfilled.
    It is important to identify these values when building, acting in, or exchanging with communities: Values we can share and work jointly with, Values we may have difficulties for a common ground.
    A simpler or a pre-approach of values can be the definition of common terms of references, MoUs, internal rules (weak).
    Informal or non-formal set of values can also arise from a peer approach which can be transposed into etiquette and in tribes /community codes before being expressed and cultivated into a set of official / formal values.
  • 55. Table of Content
    Values on the Innovation Value Chain
    Context and Rationale
    Programmes, project ideas and capabilities
    Discussion and Next Steps
    EU projects for Open Innovation and Sustainability
  • 56. EU background information (1/4)
    Digital Agenda - Pilar 3: Trust and Security +Action 17: Stakeholder platform for EU online trustmarks
    Digital Agenda Assembly – 16-17 June 2011the EU road map for bringing the benefits of a digital society and economy to Europe's citizens.01. Open data and re-use of public sector information02. What next for e-Identity and e-Signatures?   03. Interoperability and standards: making it happen04. Cybersecurity: barriers and incentives  05. Financing and facilitating broadband projects06. Partnership-based ICT research and innovation   07. Social networks, a driver for economic and political change?08. Mainstreaming e-Learning in education and training   09. Access and digital ability: building a barrier-free digital society   10. Addressing demographic change: a socio-economic challenge and opportunity for Europe11. Greening ICT   12. Towards smart mobility: increasing the speed of intelligent transport systems takeup in Europe13. ICT and management of creative content14. Building confidence for the digital single market  15. IPv6 deployment in Europe  16. Every European child safe online17. Spectrum for wireless innovation in Europe   18. Towards a cloud computing strategy for Europe: Matching supply and demand   19. Future digital economy: a chance for competitive and innovative European entrepreneurs and organisations  20. Digital literacy and e-Inclusion   21. ICT for the Single Market: e-Government driving Innovation  22. Women for smart growth   23. The Digital Agenda for Europe: building an open and global marketplace   24. The Digital Agenda for local and regional development
  • 57. 1st Digital Agenda Assembly on Trust
    Trust is established and granted by an individual to a person or process.Trust contains a number of elements:
    An actor is vulnerable to the actions of another actor.
    The vulnerable actor has an expectation they will be treated fairly.
    The vulnerable actor can be harmed if their treatment is not fair.
    The vulnerable party has low or no control in the relationship.
    Trust: usually between 2 people. Also seen in relationships within and between social groups like families, friends, communities, businesses, nations.
    Trust: usually presented in very personal and interpersonal terms. The recent rapid progress of Information technology has personal, social, and commercial consequences for giving and establishing trust. Especially true where the “trust” has to be given to remote machines, intermediaries or uncertified / unaccountable actors.
    Trust lapses are generally forgiven more easily and rapidly where they occur because of incompetence rather than a lack of fairness or honesty.
  • 58. EU background information (1/2)
    How to manage the planet within its limits:European Environment Agency (EEA) Executive Director participated to the 3rd Nobel Laureate Symposium on Global Sustainability:
    Memorandum  vision for sustainable development and prosperity, along with mechanisms for achieving this vision.
    Conclusions  prepare 2012 UN Conference on SD + ongoingclimate negotiations.
    Social Innovation Europe(launched 16-17 May 2011)to create a dynamic, entrepreneurial and innovative new Europe.
  • 59. EU background information (2/2)
    Flagship: Innovation Union: turningideasinto jobs, green growth and social progress
    Flagship: An industrial policy for the globalisation eraTo boostgrowth and jobs by maintaining and supportinga strong, diversified and competitiveindustrial base in Europe
    Citizen's summary
    Competitiveness reports+ Member States competitiveness performance & policies
    Privacy Impact Assessment Framework for RFID applicationsendorsedby the Article 29 Working Party in February 2011
    CSR and sustainable business (DG Enterprise)
  • 60. EU FP7 and Ethics (1/4)
    FP7 Ethics check lists:
    Informed Consent (children, patients, …)
    Research on Human embryos/foetus
    Privacy: genetic information, personal data (eg. health, sexual lifestyle, ethnicity, political opinion, religious or philosophical conviction), tracking location
    Research on Animals
    Research Involving Developing Countries (use of local resources, benefit to local community)
    Dual Use (potential military/terrorist use)
    European Textbook on Ethics in Research
  • 61. EU FP7 and Ethics (2/4) – supporting doc
    A comprehensive strategy to minimize research misconduct and the potential misuse of research in EU funded research
    Support on Ethics - The FP7 Health NCP-NET
    Ethics review and the FP7 Ethics Framework
    EC Recommandation of 07/02/2008 on a Code of Conduct for Responsible Nanosciences and Nanotechnologies Research
    Ethics for Researchers
    The EU gets tough on ethics
    Integrating Ethics in EU Research
    Concepts on Ethics
    ICT Ethics in HealthcarePDF
    Ethicsin Animal ResearchPart 1Part 2Part 3
    Ethical Issues Report (EIR)
    Ethics of Children in ResearchDOC 1DO 2DOC 3
    Ethical Considerations for Clinical Trials on Medicinal Products Conducted with the Paediatric Population
  • 62. EU FP7 and Ethics (3/4) – ICT programme
    Ethical Guidelines for ICTresearchers in FP7
    RelatedEU legislationand regulation
    The Charter of Fundamental Rights
    Directive 95/46/EC (protection of individuals)
    Convention for the Protection of Human Rights and Fundamental Freedoms
    Directive 86/609/EEC (protection of animals)
    Directive 90/385/EEC (implantable medicaldevices)
    Decision No 1982/2006/EC (FP7)
    ICT Ethics Resources
    European Group on Ethics in Science and New Technologies (EGE)
    ETHICOL
    Global Ethics Observatory (GEObs)
    International Center for Information Ethics
    Online Ethics Center for Engineering and Science
    Privacy and Data Protection Impact Assessment Framework for RFID
  • 63. EU FP7 and Ethics (4/4) – and then?
    And then?
    All these ethical guidelines  mainly concern the RTD project itself.
    Very little is indicated to embed it in results, products, services, outcomes…
    Limited to some ethical and privacy issues,  not much on integrated trust and confidence building mechanisms not much on peer and values building
  • 64. Some EU call lines / programmes
    FP7 - ICT 2011-2012 – Trustworthy ICT
    b) Trust, e-Identity and Privacy management infrastructures
    c) Data policy, governance and socio-economic ecosystems
    (Management and governance frameworks for trust and security policies, Technology supported socio-economics frameworks, Multi-polar security governance, Tools for trust measurement)
    d) Networking and Coordination activities
    (Stimulating and organising interplay technology-law-society-economy, Promoting standards, certification, best practices, Coordination national RTD activities)
    FP7 – SSH : to come
    CIP – Competitiveness & Innovation / DG Enterprise: to come
    ERDF
    ERDF – INTERREG IVC
    ESF – European Social Fund
    LLL – lifelong learning
  • 65. Example of project Ideas
    Previous LLL project e.g. HERMES-OSRon Organisation Social Responsibility in the supply chain / SMEs
     Open (including transparency for trust/confidence building) Societal (belonging, community building, ethics, values) Responsibility (process, mechanism, reference, benchmark)
    FromTriple Helix of innovation (University, Industry, Government)(Etzkowitz & Leydesdorff - 2000)
    Quadruple Helix ( CLIQ project - Uni., Industry, Gov., + Civil Society, 2009)
    Quadruple Helix (Carayannis & Campbell, 2009) + perspective of a media-based and culture-based public.
    Quintuple Helix (2010) frames knowledge and innovation in the context of the environment (natural environments) an approach in line with sustainable development and social ecology.
     towards Sextuple Helix to embed ethics for trust and confidence building for citizens in a societal vision/approach.
  • 66. Example of project Ideas
    LLL project which should be accepted in July: RESPECT - For more Responsible Purchasing Practices
    Innovation Value chain mapping to include values identification on the value chain and on its segments.
  • 67. Example of project Ideas
    LLL project which should be accepted in July: RESPECT - For more Responsible Purchasing Practices
    Innovation Value chain mapping to include values identification on the value chain and on its segments.
  • 68. Example of project Ideas
    LLL project which should be accepted in July: RESPECT - For more Responsible Purchasing Practices
    Innovation Value chain mapping to include values identification on the value chain and on its segments.
  • 69. Table of Content
    Values on the Innovation Value Chain
    Context and Rationale
    Programmes, project ideas and capabilities
    Discussion and Next Steps
    EU projects for Open Innovation and Sustainability
  • 70. Open discussion
    Needs / Ideas of projects ?
    Collaborative R&D projects
    Transfer of Innovation
    Research or Market studies
    Training needs / joint Masters or Doctorates
    Mobility / Exchange of staff / teachers / students

    Experience / feedback from EU / other projects ?
    Example of EU networks or others ?
    Questions on programmes ?
    Which leverage effect of ISPIM network ?
  • 71. Thank you for your Attention !
    Contacts:
    ACTIF-Europe
    11, rue Charles Meert
    B - 1030 Brussels
    www.actif-europe.eu
    Yves Boisselieryb@actif-europe.eu +32 485 800 009
    Pascal Echardourpe@actif-europe.eu +33 625 977 165
    ESCEM
    1, rue Léo Delibes
    F - 37100 Tours
    www.escem.fr
    FabriceMauléonfmauleon@escem.fr +33 247 717 160