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  • 1. SHELL’S 3BL DESIGN STRATEGY FOR BRAZILIAN BIOFUEL ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 2. Brazil and Biofuel Future Bio-energy Superpower 90% cars run on Biofuel Renewable Fuel Sugarcane growing regions Sugarcane to EthanolWednesday, April 27, 2011
  • 3. Shell + Cosan = Raizen Economic Analysis Shell will invest $12 billion in Raízen Shell: $1.6 in Cash 2760 Service Stations Cosan: 23 Cane Crushing Mills 1730 Gas Stations Venture will continue to produce ethanol in Brazil Shell is interested in developing cellulosic ethanol technology from Bagasse, a sugarcane waste product.Wednesday, April 27, 2011
  • 4. SHELL’S 3BL DESIGN STRATEGY Problem I FOR BRAZILIAN BIOFUEL To harvest sugarcane, farmers normally burn their fields to repel snakes, spiders, and insects, and make it easier to cut the cane with machetes. Burning sugarcane hurts the biodiversity around sugarcane farms and causes respiratory problems for people who breathe the smoke. ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 5. SHELL’S 3BL DESIGN STRATEGY Problem I FOR BRAZILIAN BIOFUEL The Brazilian government has passed a law to stop cane burning by 2014, but cutters still prefer to burn the cane because it makes their jobs so much easier. ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 6. SHELL’S 3BL DESIGN STRATEGY Problem II FOR BRAZILIAN BIOFUEL Sugarcane is pushing food crops into preserved forest areas. Deforestation is an indirect effect of the biofuel boom. Over 90% of farmers are not complying with the environmental laws set by the Brazilian Government. ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 7. SHELL’S 3BL DESIGN STRATEGY Problem III FOR BRAZILIAN BIOFUEL Brazil has the agricultural capacity to help solve the world’s hunger problems. Biofuel sugarcane production uses land that could be used for food crops. ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 8. The Biofuel Gap a) Social Aspects Labor Practices Strenuous conditions for long hours. Harsh living conditions Exposed to pollution, radiation, soot and smoke Paid according to production volumesWednesday, April 27, 2011
  • 9. The Biofuel Gap b) Environmental Aspects Burning sugarcane crops before harvest The soot and dust pollute local biodiversity Preserved areas in farms are being deforested to make room for new cropsWednesday, April 27, 2011
  • 10. REDESIGNING THE CURRENT FARMING SYSTEMWednesday, April 27, 2011
  • 11. Redesigning the Current Farming System Test Location Valparaíso, São Paulo One of only two sites where Cosan already grows organic sugarcane Valparaíso’s fertile land makes it ideal for producing sugarcaneWednesday, April 27, 2011
  • 12. Intercropping: Design spaces between sugar rows for another food crop. Integrate food crops into sugarcane production Create a polyculture to nourish the land and decreasing deforestation. Provide food crop seeds to the farmers in exchange for their commitment to intercropping without burning the fields. ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 13. Co-Developing a Mid-Size Mechanical Cutter: This cutter will be able to protect farmers from snakes and insects, and still be affordable. No more burning, no more smoke inhalation, no more impact to biodiversity. ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 14. Supported Microcredit System: Poverty alleviation starts with teaching communities how to save. Start by giving these farmers tax breaks for complying with the laws, and create a self-governing unit within every community. ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011
  • 15. Values that TBLD brings An opportunity to be the lead energy industry next frontier Creation of more jobs in the city, upgrading the local economy Build a global standard for the production of BiofuelWednesday, April 27, 2011
  • 16. Measuring Success Time Frame for Shell’s System Redesign long-term outlook : 2010- 2030 Phased approach – 6years at least twelve years to see the full results of Shell’s pilot program.Wednesday, April 27, 2011
  • 17. Measuring Success Measure compliance with labor and environmental standards. Measure community happiness, health, work- related injuries, and nutrition. Measure soil nutrients and health, in addition to measuring rates of burning and deforestation. Measure profitability – Long term benefits Process to be tracked through a triple bottom line lens. Track how many farmers renew their contracts.Wednesday, April 27, 2011
  • 18. Process Diagram Contract/Seeds/Income Contract/Sustainable Crop Taxes/ Tax breaks/ compliance consistency Consistency/ Taxes/ Enforcement complianceWednesday, April 27, 2011
  • 19. Conclusion Better quality sugarcane = value added Biofuel Nourished, empowered farmers. Less impact on the environment. Profit  with credibility to Shell for sustainability practicesWednesday, April 27, 2011
  • 20. THANK YOU ANNE NIXON, YU ZHANG, AHMAD ALAMMARY, KHALADHAR BAPUWednesday, April 27, 2011