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Content Strategy and Social Media

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Presentation on content strategy and social media for companies for Bar Camp Delhi March 2009.

Presentation on content strategy and social media for companies for Bar Camp Delhi March 2009.

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Transcript

  • 1. Content Strategy & Social Media Yu Yu Din BarCamp Delhi 6 February 28, 2009 Management Development Institute
  • 2. Content Strategy & Social Media
    • How social media marketing fits in the current economic scenario.
    • How to ask the right questions.
    • Where to look for the right answers.
    • What you need to keep in mind when you're marketing with new media.
  • 3. In case you haven't heard:
    • We're in a recession, which means:
      • Conservative spending.
      • Budget cuts for all departments.
      • Possibly lower workforce.
      • Maximize ROI: both time and money.
  • 4. Why content strategy?
    • Content is king and usability is queen.
    • Better bang for the buck. (Done the right way.)
    • Reuse, Reduce, Recycle -- No good, original content is ever wasted.
  • 5. Let's backtrack
    • Is social media even right for your company?
    • Where is your audience?
    • Where is your market?
    • What do you want to accomplish with social media marketing?
    • Define the tools and parameters by which you're going to measure your efforts.
  • 6. Know thy market
    • Facebook for American/NRI oriented market.
    • Bebo for the British.
    • Orkut for Indian or Brazilians.
    • Look for your niche:
      • Where does your market hang out?
      • Remember the market is made up of people.
  • 7. Essence of social networks
    • Each network has its own quirks.
    • Think of them as cliques.
    • What works on one social network won't work on the next.
    • Do your homework before launching your campaign!
  • 8. Start with a 'sexy' profile...
    • Profile pages are the new landing pages.
    • If your brand were a person, what traits would it have?
    • What's gonna make your market care?
    • What's going to make your market REACT or INTERACT?
  • 9. Marketing and Mingling
    • Think of a social network as a party that never ends.
    • There are lots of things happening.
    • There are groups.
    • There are party games.
    • Make them work for you, meet your goals.
  • 10. Attending to your flock
    • Listen and respond ASAP.
    • If you made a mistake admit it.
    • If you don't know, admit that too!
    • Still remember the recession?
    • Throw away the "Holier Than Thou" attitude.
    • Quality counts, not quantity.
  • 11. How does it all come together?
    • Some marketers like to call it "synergy".
    • Identify your launch pad, your home.
    • Channel people, give them a direction to follow.
    • ASK and ye shall receive.
  • 12. Remember:
    • This IS the frontier, the wild wild west of Internet marketing.
    • Email is STILL , (maybe even more) important now.
    • The basics: SEO, keywords, clarity, rules like CAN SPAM etc.
  • 13. Self Serving Plugin:
    • http://claimid.com/yuyudin
    • Twitter: @yuyudin
  • 14. Last Word
    • Don't be a headless chicken!
    • THANKS!