4 MKT00204 – Special Interest Tourism Referencing .................................................................................................................. 17 Suggested study timetable .................................................................................................. 18
Welcome Welcome to MKT00204 Special Interest Tourism.Teaching staff Unit assessor Erica Wilson Location: Lismore campus Phone: +61 2 6620 3151 Email: email@example.com Erica Wilson is Senior Lecturer and Deputy Head of School in the School of Tourism and Hospitality Management at the Lismore campus. She completed a first class honours degree in tourism at James Cook University, studying Japanese tourists’ motivations for visiting Australia’s natural environment. Erica also holds a graduate diploma in Environmental Studies from the University of Adelaide. She has taught in the fields of tourism, hospitality and leisure for over 15 years. Erica completed her PhD at Griffith University, focusing on the tourist experiences and constraints of one type of ‘special interest’ tourist: solo women travellers. From 2006–2010, Erica was Commonwealth Representative for Nature-Based Tourism on the Gondwana Rainforests of Australia World Heritage Technical and Scientific and Advisory Committee, and has held the position of Secretary for CAUTHE in 2005. She is currently Associate Editor and Reviews Editor of the Annals of Leisure Research. Her research interests and publications focus on women travellers, gender issues in tourism, sustainable/ecotourism, and qualitative/critical research methodologies. Erica enjoys living on a bush property adjoining the World Heritage Listed Border Ranges National Park, where she and her partner have built a rammed earth house. Her leisure interests at present involve running after two small children. Erica looks forward to meeting and working with you in Special Interest Tourism. Don’t forget to check MySCU regularly for internal lecture notes, handy hints and announcements and other resources, as this will be the unit assessor’s main means of communication with you during the study period. 5
About this unitLearning support Library The Library promotes student learning and ensures easy access to information resources, providing a full range of library and audiovisual services, and trained professional staff to assist students to become independent learners. The main Library is located at the Lismore campus. Libraries are also located at the Coffs Harbour campus and the Gold Coast Beachside campus. You will find contact information for the Library in the ‘Where to get help’ section of this guide. Academic Skills Development Unit The Academic Skills Development Unit at Southern Cross University provides educational support to students, staff and the University as a whole. Its members provide a range of study assistance materials and one-on-one advice to assist you to complete your studies. You will find contact information for the Academic Skills Development Unit in the ‘Where to get help’ section of this guide.MySCU Your unit assessor may have requested an online component to be set up on MySCU to support this unit for the duration of the study period. To check if this unit has an online component you should check the following location in your browser: http://study.scu.edu.au This opens the MySCU student intranet page. The names of units in which you are currently enrolled that have an online presence will be listed here under ‘Learning Sites’. If your unit is not listed under ‘Learning Sites’ and you have been instructed by your lecturer to access the online site, please check your enrolment status through MyEnrolment. If you do not appear to be enrolled in that unit, either enrol in that unit or email a variation request to Student Services: firstname.lastname@example.org If you are enrolled in that unit but cannot access the online site send an email to: email@example.com 7
8 MKT00204 – Special Interest Tourism Elluminate Live! Your unit assessor may choose to use Elluminate Live! in this unit. Elluminate Live! is web-based audio-conferencing software for real-time collaboration; a mix of a teletutorial and virtual classroom with additional features. You can find out more by clicking the ‘Elluminate Live! Help’ button within your MySCU unit, or go to: http://www.scu.edu.au/elluminate
Unit statementSouthern Cross University School of Tourism and Hospitality ManagementDescription Unit title: Special Interest Tourism Unit code: MKT00204 Undergraduate, postgraduate: Undergraduate Prerequisites: Nil Corequisites: Nil Antirequisites: Nil Other enrolment conditions & requirements: Access to the Internet Student Services enrolment category: Internal/external Graded/ungraded: Graded Field of education: 080701 Tourism Credit points: 12Aims As tourists become increasingly sophisticated and demanding in their travel needs and wants, against a backdrop of changing social and cultural trends, tourism industries are responding with a wider range of choices and a supposedly higher quality product. One aspect of this response has been the growth in what is becoming known as ‘special interest tourism’, also called ‘niche tourism’. This unit will introduce students to the practical and theoretical elements of special interest and niche tourism.Objectives On completion of this unit students should be able to: 1. define and discuss the nature and scope of special interest tourism and its relationship to mass tourism and global tourism trends 2. describe the significance and implications of host/guest relationships in the development of special interest tourism products 9
10 MKT00204 – Special Interest Tourism 3. apply management principles to the operation of a special interest tourism business and observe current practices 4. identify the trends and theories applicable to various segments of the special interest tourism market. Graduate attributes As a graduate of Southern Cross University, you are more than just a sum of the knowledge you have acquired through your units. During your studies you will have developed other skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. The University refers to these skills, values and attitudes as the Graduate Attributes. In the unit Special Interest Tourism you will be assessed towards your attainment of the following graduate attributes, as identified by the School of Tourism and Hospitality Management: 1. demonstrate a commitment to excellence in all scholarly and intellectual activities 2. demonstrate substantial knowledge of tourism and hospitality industries within both local and international contexts 3. demonstrate awareness of the cultural, environmental and economic impacts of tourism and hospitality management 4. communicate effectively, and be self-aware and empathetic In particular, this unit will help students to develop the following skills and values: • critical thinking • written communication (business) • independent/self-directed learning • awareness of sustainability • presentation skills. Handbook entry Introduces students to the phenomenon of Special Interest Tourism and its relationship to more traditional forms of tourism and leisure. Examines various special interest market segments, the growth and diversity of these segments, and their impact on individuals, communities, the tourism industry and policy makers. Syllabus 1. Introduction to unit: Defining special interest tourism 2. The emergence of SIT: Changing patterns of tourist consumption 3. The gourmet traveller: Food and wine tourism 4. Cure on tour: Health, wellness and medical tourism 5. Into the wild: Adventure and wildlife tourism 6. The attraction of revulsion: Dark and thana tourism 7. Eat, pray, love: Women’s travel and spiritual tourism 8. Giving and taking: Volunteer and responsible tourism 9. Shakespeare and Sundance: Film, literature and music tourism 10. Critical issues in SIT: The future of niche tourism
MKT00204 – Unit Information 11Prescribed texts and materials Novelli, M (ed.) 2005, Niche Tourism: Contemporary Issues, Trends and Cases, Elsevier, Amsterdam.Recommended reference materials A number of other SIT related texts have been made available for your borrowing from the Main Collection of the Library (a list is given below). The Book of Readings is now also available for you as readable pdf documents through the SCU Library website. Go to http://www.scu.edu.au/, follow the links to the Library, then to the link called eReadings: look for Tourism and then the specific readings for this unit code. You may also download and print individual readings via RapidPrint. Douglas, N, Douglas, N & Derrett, R 2001, Special Interest Tourism: Contexts and Cases, John Wiley & Sons, Milton, Qld. Dowling, RK & Newsome, D 2006, Geotourism, Elsevier, Oxford. Hall, CM (ed.) 2003, Food Tourism Around the World: Development, Management, and Markets, Butterworth-Heinemann, Oxford/Boston. Lennon, J 2000, Dark Tourism, Continuum, London. Ritchie, B, Carr, N & Cooper, C 2003, Managing Educational Tourism, Channel View Publications, Buffalo. Robinson, M & Andersen, HC (eds) 2002, Literature and Tourism, Continuum, London. Robinson, P, Heitmann, S & Dieke, P (eds) 2011, Research Themes in Tourism, CABI, Oxfordshire, UK. Singh, TV 2005, New Horizons in Tourism: Strange Experiences and Stranger Practices, CABI, Cambridge, Mass. Timothy, DJ 2006, Tourism, Religion and Spiritual Journeys, Routledge, Buffalo. Wearing, S 2001, Volunteer Tourism: Experiences That Make a Difference, CABI Publishers, Wallingford, UK, New York. Weiler, B & Hall, CM (eds) 1992, Special Interest Tourism, Bellhaven Press, New York/Halsted Press, London. Academic journals The following journals are examples of suggested reading and should be made use of when preparing your academic assessments for Special Interest Tourism: Journal of Sustainable Tourism 338.4791 5 Annals of Tourism Research 338.4791072 Journal of Ecotourism 338.4791 52 Journal of Tourism Studies 338.4791 16 Journal of Leisure Research 790.072 Journal of Travel Research 338.4791072 Leisure Sciences 306.48 Leisure Studies 306.48 Speciality Travel Index 338.479104 Tourism Management 338.4791068 Travel and Tourism Analyst 338.4791 Tourism Review International 338.4791
12 MKT00204 – Special Interest Tourism Recreation Australia 333.780994 Leisure, Recreation & Tourism Abstracts 790.016 For website references check on the unit page of MySCU. Student assessment requirements Task Unit Graduate Weighting Week due objectives attributes % assessed assessed Assessment 1: Online blog 1–5 1, 3, 5, 7 30% Week 5 & 9 Assessment 2: Week 8 (or in class as 1–5 1, 2, 3, 5, 7 30% Presentation allocated) Assessment: Examination 1–4 1, 3, 4, 6 40% See assessment details Students must keep copies of work submitted. This is a graded unit and grades shall be awarded as detailed in Rule 3.8 of the University’s Rules Relating to Awards. In order to achieve a passing grade in this unit you must obtain a minimum score of at least 50% of the total assessment marks for the unit. The criteria upon which performance in the assessment tasks is judged will be made available to students during the first week of the study period. All assessment tasks submitted during the study period will normally be marked and returned within two weeks of the required date of submission (provided that the assessment materials have been submitted by the due date). At the discretion of the Head of School, or nominee, a penalty will normally be applied for the late submission of assignments without special consideration approval. The nature of this penalty will be notified with the requirements for each assessment task. Mode of delivery This unit will be delivered on campus in Lismore, externally (distance education) and in Singapore. Internal students are required to attend a weekly 3-hour workshop. The unit has been designed to ensure that all cohorts have access to all learning materials (Online Study Guide topics, Book of Readings, Blogs, Discussion Forums, lecture PowerPoint slides, tutorial activities and noticeboard announcements). Student academic integrity It is a University requirement that a student’s work complies with the Academic Policy, Chapter 4.20 on Student Academic Integrity. It is a student’s responsibility to be familiar with the Policy. Failure to comply with the Policy can have severe consequences in the form of University sanctions. For information on this Policy please refer to Chapter 4.20 on Student Academic Integrity at the following website: http://www.scu.edu.au/governance/academicboard/policy/ under ‘Student Values and Rights’. As part of a University initiative to support the development of academic integrity, assessments may be checked for plagiarism, including through an electronic system, either internally or by a plagiarism checking service, and be held for future checking and matching purposes.
MKT00204 – Unit Information 13Student feedback Students are encouraged to complete the online student feedback on learning and teaching survey. This is offered for all units in every study period.
Assessment details Assignment due dates and the examination period provided here apply to the Australian study period. These may be varied for students studying elsewhere. Please confirm dates with your local tutor.Assignment 1 – Online blog Due: Blog 1: Monday 19 March midnight (Week 5) Blog 2: Monday 16 April midnight (Week 9) Weighting: 30% (15% per blog entry) Task This assessment item is based on two (2) blog entries, which you submit (or ‘post’) via the Blackboard site for this unit on the required due dates. All blog entries are due by midnight on Monday of the weeks listed above. The aim of this assessment item is to develop your critical thinking about a range of issues related to special interest tourism. The ‘public face’ of the blog is important in this assessment item, because other students can read and consider your answers and viewpoints. Each question will be posted by the unit assessor on MKT00204 Blackboard site two weeks prior to its due date. That is, you have two weeks to complete each blog answer. Marking criteria (Assignment 1) • Responds directly to the question posed and links clearly to content of the unit • Shows evidence of relevant academic research (through correct referencing) • Adherence to good academic writing practice (e.g. grammar, spelling, clarity of expression, in-text referencing and reference list).Assignment 2 – Presentation Due: External students: Friday 13 April (Week 8) Internal students: Timeslot will be allocated in class, from Week 8 onwards Weighting: 30% (10 minute presentation) Description Assignment 2 assists your presentation skills, through the development of a scholarly and creative presentation to your lecturer and academic peers. You are to choose any special interest/niche tourism sector in which you are interested; this may be within Australia or overseas. This is not a promotional effort in which you are trying to ‘sell’ your chosen SIT sector. It should be engaging, but is still academic and based on sound research.14
MKT00204 – Unit Information 15 Using any presentation or media resource/s of your choosing, create an interactive, challenging and educational presentation (based around a 10 minute timeslot) about your chosen SIT/niche tourism sector. Presentation ideas might include (but need not necessarily be limited to): • PowerPoint (with written or recorded narration included) • a blog or wiki (that you have made) • video recording of your own • YouTube • voice recording • Prezi • poster • role play/drama • or, a combination of any of the above. The presentation must clearly address the following questions, in whatever form your presentation may take: • overall introduction to type of SIT sector: tell us about it! • trends and societal changes that have led to the development of the SIT sector • alignment with SIT definitions/theories (that is, what kind of SIT is it, and why?) • types of markets (tourists) that the sector attracts • potential impacts or contentious issues related to this SIT sector • A reference list of up to eight (8) academic references must be included, and submitted at the time of your presentation. Please note: The University has strict ethical guidelines in place, so you must not video or record people that you do not know, including people in industry. Please check with your lecturer if you are unsure. Close family and relatives may be okay, but please seek their permission first. Marking criteria (Assignment 2) • Relevance of chosen sector and information provided • Interactive and engaging presentation • Quality of presentation materials • Supported by sound academic research (quality of reference list) • Correct spelling/grammar on all presentation materials.Assessment 3 – Exam Exam period: 24 May – 2 June 2012 Weighting: 40% Description: This exam will be based on a combination of short answer and essay questions related to special interest tourism. Details will be provided during the Session. The final examination is scheduled for the end of the study period. Students will be fully advised during the study period as to when the exam will be held and the format it will take.
16 MKT00204 – Special Interest Tourism Note: Students are permitted to take a hard copy standard English translation dictionary into the examination. Electronic translation dictionaries require specific approval by the Head of School or College Director and all enquiries for such should be directed to the student support team associated with your course of study. Census dates The census date is the day upon which your enrolment for the study period becomes fixed. You cannot enrol or withdraw from units after census date without significant academic and/or financial penalties. If you are using the FEE-Help or HECS-Help Government loan schemes, your debt for the study period is deferred on census date. You will need to go to My Enrolment at http://www.scu.edu.au/myenrolment to check your census dates. Select ‘Current Enrolment including Census date’ from the menu item called ‘My Study Plans’. Each unit in which you are enrolled will be displayed with its census date clearly identified. Grades Students who complete a unit will receive one of the following grades: • Fail • Absent Fail • Satisfied Requirements (where used) • Pass • Credit • Distinction • High Distinction. Student grades are determined by applying the following grading standards in combination with specific marking criteria for each assessment item. Note: Marks may be subject to moderating adjustments. Grading standards Fail: The student’s performance fails to satisfy the learning requirements specified. Absent Fail: The student fails to submit all assessment items and is deemed to have abandoned studies. Satisfied Requirements (where used): The student’s performance satisfies all of the basic learning requirements specified. Pass: The student’s performance satisfies all of the basic learning requirements specified and provides a sound basis for proceeding to higher-level studies in the subject area. The student’s performance could be described as satisfactory or adequate or competent or capable in relation to the learning requirements specified. Credit: The student’s performance, in addition to satisfying all of the basic learning requirements specified, demonstrates insight and ability in researching, analysing and applying relevant skills and concepts. The student’s performance could be described as better than satisfactory or adequate or competent or capable in relation to the learning requirements specified.
MKT00204 – Unit Information 17 Distinction: The student’s performance, in addition to satisfying all of the basic learning requirements, demonstrates distinctive insight and ability in researching, analysing and applying relevant skills and concepts, and shows a well-developed ability to synthesise, integrate and evaluate knowledge. The student’s performance could be described as distinguished in relation to the learning requirements specified. High Distinction: The student’s performance, in addition to satisfying all of the basic learning requirements, demonstrates distinctive insight and ability in researching, analysing and applying relevant skills and concepts, and shows exceptional ability to synthesise, integrate and evaluate knowledge. The student’s performance could be described as outstanding in relation to the learning requirements specified.Plagiarism Plagiarism is defined as reproduction and presentation of the work of others without acknowledgment and includes copying (in whole or in part) the work or data of other persons, or presenting substantial extracts from books, articles, theses, computer software, lecture notes, assignments or tapes, without due acknowledgment. All forms of plagiarism and unauthorised collusion are regarded as a serious offence by Southern Cross University and could result in penalties, including fail grades and possible disciplinary action. For further details see General Rules: 3.17 in the University Handbook at: http://www.scu.edu.au/docs/handbook If in doubt, please consult with the unit assessor for further information. All students are advised against making assessable material (e.g. assignments) available to other students, as they could then be a party to plagiarism and may be penalised as if they themselves had committed an act of plagiarism.Referencing A number of referencing systems are used across the University. You should check with your lecturer regarding the referencing system to be used for this unit. You will find examples of the different types of systems on the Academic Skills Information Guides section of the Academic Skills Development Unit website: http://www.scu.edu.au/academicskills/index.php/dds
Suggested study timetable This timetable applies to the Australian study period. It may be varied for students studying elsewhere. Please confirm dates with your local tutor. Week/ Topic Notes commencing 1 Introduction to unit: Defining SIT 20 February 2 The emergence of SIT: Changing patterns of tourist consumption 27 February 3 The gourmet traveller: Food and wine tourism 5 March 4 Cure on tour: Health, wellness and medical tourism 12 March 5 Intro the wild: Adventure and wildlife tourism Blog 1 due 19 March 6 Stanthorpe Food and Wine Field trip (TBC) Field trip 26 March 7 Study Week 2 April 8 Presentation (or as The attraction of revulsion: Dark and thana tourism 9 April allocated in class) 9 Eat, pray, love? Women’s travel and spiritual tourism Blog 2 due 16 April 10 Giving and taking: Volunteer and responsible tourism 23 April 11 Shakespeare and Sundance: Film, literature and music tourism 30 April 12 Critical issues in SIT: The future of niche tourism 7 May 13 No lectures (Study time) 14 May 14 Study Week 21 May 15 SCU Exam Week 28 May18