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  • Hello Yuvraja,
    This is very informative. I am working on an agribiotechnology project and would like to obtain this presentation for my project work. Please can you send this slide to me at jainbs@gmail.com. thanks so much in advance.!
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  • please email this presentation for me to utilize it as one of my references in my lectures on food processing principles.. this is my email.. medina.andrelord@yahoo.com
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  • Hello yuvraj

    Your PPT contains good information. I am doing research on Food Processing. I request you to mail this ppt to me. my id ; dcjain88@gmail.com

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  • 1.  FOOD PROCESSIG Overview Fruits , Vegetables , Meat & Poultry , Beverages Milk , Grains By-Products & Package Drinking water Yuvraj kadam
  • 2. Overview
  • 3.  WORK ON Indian food Industry Raw Material Products Scope Important Aspects
  • 4. • food processing means value addition in different products Or Agriculture final produce . • The industry is the 5th largest sector in the country in terms of production, consumption, export and growth. • The worth of the Indian processed foods sector stood at USD 157 billion in FY2012; it is expected to touch USD 255 billion by FY2016 with 13 percent growth rate per annum (s-market research.com ) • The food processing sector in India is contributes about 12.7 percent of the country's GDP (s-food processing industry review) • Many of the companies are small scale / medium sized and hence investment in technology , sanitary/Phyto-sanitary measures are unlikely • Unorganized players are not registered and household/cottage industries having local presence • food processing industry employing about 13 million people directly and about 35 million people indirectly . • - Food wastage in India is not 40 per cent but 5.8-18 per cent in fruits; 6.8 to 12.4 percent in veggies; and 4.3 to 6.1 per cent in cereals  Introduction
  • 5.  Types of Processed Food  Processed Grains - Cleaned and bagged cereals, pulses, oil seeds, legumes etc. • Cereal based products : Wheat, Rice, Maize, sorghum, bajara, ragi, millets Grains, flours, Maida, sooji, semolina Instant flour mixes, Whole wheat flour, malt flours, germ, bran, husk, etc & Bread, biscuits, chapatti, papad, ethnic food • Pulse and legume based food products : Whole grains of arhar, Bengal gram, horse gram, Green gram, black gram, cow pea, rajmah, peas, moth bean, etc, Sprouts, splits or dhal, or brokens, flours, Instant flours, (chapatti flour, Paratha mix, pakoda, chakali mix, shev mix, etc • Milk based products : Supply chain and processed product industry Whole milk, separated milk, curd, yoghurt, whey, buttermilk, ghee, butter, burfi, rasgulla, kalakand, kulfi, chakka,ice cream, shrikhand, amrakhand,basundi, milk powder,whey powder, casein etc.
  • 6.  Fruits and Vegetables Processed products : • Minimally processed cut fruits and vegetables , Value added processed products • Dehydrated or dried products, Pickles, acidified brined pickles • Frozen food, Chilled and refrigerated food, Canned food • High sugar products , Tomato products, Irradiated products • Fermented products , Fruit juices , Intermediate moisture food  Fish and Marine based products  Meat and poultry and, eggs based products  Alcoholic and Non-alcoholic products  Fat, oil and fried products  Spices, papad, chutney related ethnic products ---
  • 7. • Now a days fast food diet is increasing because of improving standard of living of Indian people & urbanization • • There is an increasing demand for processed and convenience food. However, the supply side has failed to keep up with the demand. Scope for manufacturer • Hectic schedules have made ready-to-cook (RTC) and ready-to-eat in young generation • 1.1 billion population base with 1.6% annual population growth, who spend over 50% income on food • 350 million urban middle class with its growing purchasing power • All 15 major climates in the world exist in India • 46 out of 60 soil types exist in India • 20 agro-climatic regions • India has the 2nd largest arable land (161 million hectares) in the world • Largest irrigated land (55 million hectares) in the world • Government wants enhancing this sector , reduction in wastage & provide scheme  Key factors
  • 8. LARGEST PRODUCTION OF FOOD GRAINS .
  • 9. 1. Information 2. Products 3. Scope  fruits
  • 10. • India is the second largest producer of Fruits • Fruits production is 44.04 million tones of fruits . area of 3.72 million hectares (775.25 lakh T 2011- 12) ( current status - agricoop.nic.in/hort/hortrevo5.htm ) • A large variety of fruits are grown in India, of which mango, banana, citrus, guava, grape, pineapple and apple are the major ones. Apart from these, fruits like papaya, sapota, annona, phalsa, jackfruit, ber, pomegranate in tropical and sub-tropical group and peach, pear, almond, walnut, apricot and strawberry in the temperate group are also grown in a sizeable area . • Mango is the most important fruit covering about 35 per cent of area and accounting of 22 per cent total production of total fruits in the country, which is highest in the world with India's share of about 54% area 1486.9 & production -10503.5 Maharashtra-Production ('000'MT.) 503.000 in 2011-12 (nhb report) • fruit cultivation is 6.6 million hectares with a total production of 75.8 million tonnes (pib.nic.in) • only 2.2% of fruit and vegetable production is processed as compared to countries like the US (65%), Philippines (78%) and China (23%) (over view of Indian food processing industry) • Maharashtra contribution 9513.0 (000MT) fruits production & 12.7 % share (2010-11)  FRUITS
  • 11. 2874 4010 5554 6383 28634 43001 59563 74878 0 10000 20000 30000 40000 50000 60000 70000 80000 1991-92 2001-02 2006-07 2010-11 Area thousand HA Production thousand MT Linear (Area thousand HA) Linear (Production thousand MT) Area production growth trade of fruits ( indian horticulture data base 2011)
  • 12. Banana 39.8% Mango 20.3% citrus 10% Papaya 5.6% Guava 3.3% Apple 3.9% Pineapple 1.6% Sapota 1.9% Grapes 1.6% Pomogranate 1% Litchi .7% Others 10.1% Fruits Production %  Production share of frits crop (2011-12) ( Indian horticulture data base 2012)
  • 13.  FRUIT PRODUCTS 1. Mango - Juice, squash, nectar, jam, pulp, puree, pickles, canned slices, mango leather (papad), starch from mango kernel. 2 . . Apple - Apple without skin, cooked, canned apples, dehydrated apples, frozen apples, canned apple juice, apple juice, apple sauce . 3 . Banana - Banana Flour, Puree, Chips , Jam & Jelly, vinegar, Sweet coat banana . 4 . GRAP - Jam, Juice , Syrup, Squash, Powder, Banana Wine and Raisins 5 . GUAVA - Pectin, Jam, Jelly, Pickle, Powder, Puree, Peru khand, Beverages, Ethanol Production, Wine and Animal Feed preparation. 6 . Papaya - Papaya, Jam, Marmalade, Tutti-frutti (candy), Pickle, Wafers (Papad), Chocolate, Canned papaya, Fridge dried papaya.. 7 . Pineapple - Canned Juice, Squash, beverage, Canning Syrup from Pineapple Waste Juice, Preparation of Vinegar from Pineapple , Cattle Feed Ingredient, Pineapple Bran, Pineapple Silage, Pineapple Tops (Crowns), Waxes, Pineapple Proteases (Bromeliad), Pineapple Fiber. . 8 . Pomegranates --Pomegranate Juice, Jelly, Syrup, Squash, Nectar, Anar rub, Anar crush, Dried pomegranate (Anar Dana), Powder, Pomegranate wine. ` 9 .Sapota --Chikku Juice, Squash, Syrup, Jam, Toffee, Candy, Dried Fruit Scrap and Powder, Milk Shake, Ice cream.
  • 14.  Market line
  • 15. • fruits pulp , Jam , Concentrated , Juice , Canned fruits • IQF fruits , Ice creams , Pectin , • Wastage part utilization of fruits (As per fruits) - citrus peel used for making candy ( in Spain ) • • Mango – Aamrkhand , Pickles , • Banana – wafers , • Citrus - • Natural Ayurvedic fruit and vegetable juices  SCOPE
  • 16. 1. Information 2. Products 3. Scope vegetables
  • 17.  VEGETABLES 1 India rank 2nd in vegetable production 2 vegetable production has increased to 133.7 MT in (2009-10) & 1,496.07 lakh T (11-12) [PDF]Vision 2030 - Indian Institute of Vegetable Research 3 The overall growth rate of 2.08% in area, 1.64% in productivity and 3.72% in total production has been achieved during the last five years. 4 Our demand of vegetables will be 225 MT by 2020 and 350 million tones by 2030. [PDF]Vision 2030 - Indian Institute of Vegetable Research 5 only 2.2% of fruit and vegetable production is processed as compared to countries like the US (65%), Philippines (78%) and China (23%) 6 largest producer of peas and okra and is amongst leading producers of cabbage, cauliflower, onion and tomato 7 India is the major producer of dried & preserved vegetable like preserved onions, cucumber & provisionally preserved, mushrooms of the gensus agaricus, other mushrooms and truffles, green pepper in brine, dried truffles,asparagus dried, dehydrated garlic powder, dehydrated garlic flakes, garlic dried, potatoes dried, grams, grams dal, onion prepared/preserved etc. 8 India’s Export of Dried & Preserved Vegetables has Increased from Rs. 364.11 Crores in 2005-06 to Rs.424.06 Crores in 2006-07 & in 2012-13 - 90,101.00 MT 57,004.00 lakh (APEDA) 9 The major Importer of Indian Dried & Preserved Vegetables are Russia, France, U.S.A, Germany and Spain. 10 Maharashtra total vegetables production in 2010-11 is 7504(000MT) & 7.3 % area , 5.1 % production
  • 18. 5593 6156 7848 8495 58532 88622 128449 146554 0 20000 40000 60000 80000 100000 120000 140000 160000 1991-92 2001-02 2007-08 2010-11 Area in thousand HA Production in thousand MT Linear (Area in thousand HA) Linear (Production in thousand MT) Area & production growth of vegetables ( Indian horticulture data base 2011)
  • 19.  Production & Share of Vegetables ( Indian horticulture data base 2012) Potato 29% Tomato 11% Onion 10% Brinjal 8% cabbage 5% Tapioca 6% Cauliflower 5% Okra 4% Peas 2% Sweet potato 1% other 19% Vegetables Production %
  • 20.  VEGETABLES o ONION --- Dehydrated white onion, Dehydrated Toasted onions , White & Red Onion Kibbled , Onion Chopped , Onion Minced , Onion Granules , Onion Powder o GARLIC DEHYDRATED PRODUCTS – o Tomato Products: Tomato Juice, Tomato Puree, Tomato Ketchup, Tomato Chutney, Tomato Sauces, Tomato Powder. Tomato Ready-To-Eat Products, Tomato Paste, Instant Tomato Soup o Dehydration in vegetables Carrot, Potato, Cucumber,), Spinach, Mushroom, Asparagus, Turnip, Tomato, Broccoli, Bell Pepper, Green Chilly, Cabbage, Cauliflower, Peas, Sweet Pepper, Bottle Gourd, Sponge Gourd , Bitter Gourd, Mushroom , Dehydrated Spinach . o Other products ----Indian Spices , Tamarind Powder , Turmeric powder , Ginger Powder , Chili Powder , Crushed chili • Mint Leaves powder , Spinach flakes & spinach powder , Dried Coriander Leaves and powder o INSTANT PICKELS, BABY FOODCANNED , BOTTLED VEGETABLES (IN BRINE, CURRIES) , GRAVY PASTES FOR INDIAN CUISINES , SOUP POWDERS , CARROT JUICE BEVERAGES ,
  • 21. MINIMALLY PROCESSED VEGETABLES Ash gourd Coriander leaves Mint leaves Beet root Curry leaves Okra Beans Cucumber Onion Bitter gourd Drumsticks Plantain Carrot Field Beans Ridge gourd Cabbage Fenugreek leaves Snake gourd Cauliflower Green peas Spinach leaves Cluster beans Green chilies Tomato Coccinia Knol-khol Turnip
  • 22.  Potato products 1 . Potato wafers & chips in diff flavors 2 . Potato flour 3 . Potato powder 4 . Potato French fries 5 . potato flake 6 . Potato starch 7. FAST FOOD CHAIN Potato is most widely grown with a share of 25.7 per cent. The area under potato cultivation is 1.28 Million ha with total production of 22.49 MT (nhb). The main varieties of potato grown in the country are Kufri Chandramukhi, Kufri Jyoti, Kufri Badshah, Kufri Himalani, Kufri Sindhuri, Kufri Lalima
  • 23. • Minimally Processed vegetables • Frozen vegetables • Dehydrated vegetables • Potato ( RTC & RTE ) products • Tomato products • Iqf vegetables EXPORT • Reduce losses due to shelf life • Onion & Garlic paste  Opportunities
  • 24. 1 . Buffalo meat & beef 2 . Poultry meat 3 . Fish  Meat GpCsp
  • 25. India ranked 1st in cattle population 8th ranked in Meat production 5th number on poultry meat , 3rd egg production(,2013) . . India became the world's top exporter of beef in 2012. (T of INDIA India ranked 1st in buffalo export (2013) India is 3rd in fish production, 2nd largest in aquaculture production  KEY FACTORS
  • 26. • - Total global meat trade is projected at 27.0 (MMT) in 2013, up 2.4 percent from 2012 • • -According to data compiled by the AHDS of all states, meat from registered slaughterhouses increased from 5.57 l tones in 2008 to 8.05 l tones in 2011 (T of INDIA) • The meat and meat processing industry is still to come up • The value of meat and by-products is Rs 79,889 cr including skin and hides, while the export value of meat & product is more than Rs 6,000 cr in 2009-10. • India ranks first in world buffalo population, with 56.5% . 94.1 million of buffalo population and one-sixth of goat population in the world • Buffalo in India contributes about 30% of total meat production • India ranked 6th in sheep & 2nd in goat meat production 07 • only 1% meat used for processing in India Meat Information Top players Venkateswar a Hatcheries Godrej Agrovet Vista Processed Food Al Kabeer Allanasons etc GROW up 10%
  • 27.  A recent report by the Foreign Agricultural Service (FAS) of USDA states . in 2013 India will be the world’s largest beef exporter has drawn attention to the meat trade industry  Global beef exports in 2013 are expected to be up 7.6 percent over 2012, pork up 1.4 percent and chicken and poultry meat up 1.6 percent  Export earnings from bovine (beef and cattle) meat expected to touch Rs 18,000 cr in 2012-2013  The export of buffalo meat was 343817.08 T (value Rs 1536.77crore) in (2003-04),TO 494111.48 T(Rs.3211.70 crore) in 2006-07. The country has exported 1106.96 thousand MT of buffalo meat products to the world for the worth of Rs. 17,400.59 crores (APEDA). • The contribution of buffalo meat more than 75% of total exports • Major Export Destinations (2012-13) :Vietnam Social Republic, Malaysia, Thailand, Egypt Arab Republic, Saudi Arabia and Jordan (APEDA)  The export of sheep/goat meat was 5481.55 tones(Rs.63.05 crore) in 2006-07. The country is largest exporters of sheep & goat meat to the world. The country exported 16.05 thousand MT of Rs. 425.63 crores (2012- 13),(APEDA) • Major Export Destinations Sheep& goat meat(2012-13) : United Arab Emirates, Saudi Arabia, Qatar, Kuwait and Oman  The processed meat export was 986.13 tones (Rs 7.63 crore) in 2003-04, 1359.7 tones (Rs 9.45 crore) in 2004-05 and 256.04 tones (value Rs 2.43 crore) in 2005-06, The country has exported 1.33 thousand MT of Rs. 21.56 crores (2012-13) ,(APEDA)  Agreement with china for meat export  EXPORT
  • 28.  MEAT PRODUCTS  Pork - Ham, Becan, sausage, pickle, dehydrated, canned  Sheep / Goat - Sausages, kabab, pickle, frozen curry, canned, sap cube, sausage casing , Meat Burger, Meat wafers,      Poultry - Dressed chicken, curried, kabab, pickle, chicken wafer, shelf stable biriyani, kabab mix & titbits, marinated tandoori sausage, sandwich spread, soup mix, frozen curry, soup cube, egg loaf, Instant Gravy Mixes ( Dehydrated) - Multi purpose gravy, Biriyani, Tandoori, Kabab, Meat preparations fish preparations Beef - Sausage, corned beef Fish - Wafer, sausage, frozen curry, marinated paste, pickle
  • 29. M e a t Buffalo meat 24% Goat 10% Poultry 38% pork 5% Cattel beef 18% sheep 5% MEAT production species No of breed 1 Cattle 30 2 Buffalo 17 3 Sheep 40 4 Goat 20 5 Poultry 18 6 Pigs 3
  • 30. • According to The Times of India, domestic poultry meat production (broiler - carcass weight) is estimated to have increased from less than 1 million tones in 2000 to 3.4 million tones in 2012 with per capita consumption increasing from 0.8 kg to 2.8 kg per annum during the period • Table egg production is estimated to have increased from 30 billion eggs in 2000 to 66 billion eggs in 2012 with per capita egg consumption increasing from 28 to 55 eggs during that period. • The export of poultry products was 415228.17 tones (Rs 202.40 crore) in 2003-04, TO 145889 tones (Rs 167.58 crore) in 2005-06 & 2012-13 export estimated 3,82,652.00 MT value of 36,013.00 L. • India has emerged on the world poultry map as the 3rd largest egg (56 billion eggs) and 5th largest poultry meat (2.6 million tons) producer (2013) • Total chicken population has registered an annual growth of 7.3% in the last decade • Poultry processing has also gone up to 20% of total broiler production (2013) • The organized sector of poultry industry is contributing nearly 70% of the total output and the rest 30% in the unorganized sector • The introduction of new poultry products and perceptible shift in eating habits are moving people to branded food such as chicken yummiez, cold cuts, breaded and coated snacks, marinated snacks, chicken nuggets, canned chicken curry, freeze dried chicken pulao, meat soup, powder omlette and scrambled egg mixtures, sandwich, pizza, burger and dial-a-chicken and fast food joints, Kentucky Fried Chicken (KFC), McDonald's, Wimpy, Pizza Hut • • China’s new bird flew H7 N9 issue (2013)  poultry Year Production Growth % 2000 1080(000mt 31.71 2009 2550 2.81 2011 2900 9.43 2013 3420 8.43
  • 31.  CHICKEN PRODUCTS  Frozen chicken (RTC) – whole chicken , precut chicken ,(portion of chicken) – chicken breasts , chicken legs boneless chicken  Economy products - Boti, Gizzard, Liver, Plain Kheema, Soup Pieces and Wings  chicken products - Chicken Lollipop , Chicken Meat Balls , Murg Masala , Chicken Pepper Salami, Chicken Salami Slices , Chicken Salami Slices , Chicken Salami Slices , Chicken Sausages , Chicken Sheek Kabab , Chicken Smoked Sausages , Chicken Samosa , Chicken Salami Roll , Chicken Kheema Frozen ,Chicken Fresh Chilled , Chicken Broiler Farm plant ,Chicken Burger Patty ,Chicken Cutlets ,Chicken Fingers ,Chicken Nuggets ,Chicken Popcorn , Chicken Pickle
  • 32. • Indian Fish Industry ranked 2nd in world • The sub-continent of India includes an incredible range of geographic features, and the fish species. • India has 3827 fishing villages, and 1914 traditional fish landing centers. • In India 65 commercially imp species are harvested. • India produces about 6.57 MMT fish every year. The inland-sector, which has a growth rate of 6 % • According to the Food and Agriculture Organization of the United Nations, fish output in India doubled between 1990 and 2010. As of 2010 • country is set to cross the 13-(mt) mark by 2016 from the current level of over 9 million tonne, according to a study on fisheries brought out by The Associated Chambers of Commerce and Industry of India • According to the study, about 67 % fish is consumed in fresh form due to low demand for value-added fish products and about 6 per cent is converted into fishmeal. • Processed and dried fish account for 16 per cent while a very small portion of less than one per cent is canned. • Export demand is placed at 8 to 10 per cent of the total fish production in India. • In value terms, India’s total fisheries exports is about $3 billion and is expected to reach about $4.7 billion by 2014  FISH
  • 33. Fish Export Indian fishery Global position 3rd fisheries ,2nd aquaculture Contribution to agril GDP 5.30% Annual export earning 7200 cr Employment in sector 14 (million) Coastline 8129 kms Exclusive Economic Zone 2.02 million sq. km Continental Shelf 0.506 million sq. km Rivers and Canals 1,97,024 km Reservoirs 3.15 million ha Ponds and Tanks 2.35 million ha Present fish Production 6.4 mmt Inland 3.4 mmt Marine 3.0 mmt Potential fish production 8.4 mmt year Marine Inland Total Fish export(000 tone) Value (crore) 2003-04 3.0 3.4 6.4 412 6087 cr 2004-05 2.8 3.5 6.3 482 6460 cr 2005-06 2.8 3.8 6.6 551 7019cr 2006-07 3.0 3.8 6.8 612 8363 cr 2007-08 2.9 4.2 7.1 541 7620 cr 2008-09 2.9 4.7 7.6 603 8608 cr
  • 34. • Scope in Frozen meat , meat processing • Pet Food Production • Transportation of fresh frozen meat in refrigerated containers from the point of production to the port for export to various countries; • Scope in Marketing and processing of raw hides and skins; • Marketing and processing of bones for further processing into gelatin, ossein and Dicalcium Phosphate (DCP); • Scope in Production of casings from the intestines; • Scope in Marketing and Processing of hooves and horns in the Cottage Industry; • Scope in Marketing and processing of blood for production of pharmaceuticals; • Rendering plants for production of meat-cum-bone meal and bone chips • POULTRY ----- • Scope in Prepare products , • supply raw chicken to processing industries • • 1707.287MT wool production in Maharashtra 2008-09 • Scope in Meat processing
  • 35.  cereals –India is not only the largest producer of cereal as well as largest exporter of cereal products in the world. India's export of cereals stood at Rs. 52,508.35 crore during the year 2012- 13  India produced about 200 million tonnes of different food grains every year ( grains & cereals tedo )  India is now ranked as the single largest producer, importer and consumer of pulses in the world (Indian market report on pulses report 2012)  India is ranked as the largest producer, importer and consumer of pulses in the world accounting for nearly 25 % of global production, 15 % of international trade and 27 % of world consumption (Indian market report on pulses 2012)  Grains – paddy, wheat, maize, barley, millets like jowar (g m), Bajra (pearl m)& Ragi (finger millet)  Major Products : Flour, Biscuits, and other baked items, Starch, Glucose, Cornflakes , Malted Foods, Vermicelli, Pasta Foods, Beer and Malted extracts, Grain based Alcohol  Paddy products – oil • o  Grains processing
  • 36. WHEAT MILLING / BAKERY PRODUCTS  Biscuit formulations: Salt/Sweet, Nutro, Cocoa, High Protein, Whole wheat flour, Cardamom flavour, Onion flavour, High fiber, Wheat germ, Sunflower grits, Low sodium, Therapeutic, Sugar free  Bread: production ( Several varieties - Brown, Plain, Sweet, Milk, Whole Wheat, Fruit, High fiber, Ragi, Bajra, Sugar free ).  Buns : Plain, Sweet, Fruit, High Protein  Honey based Bakery Products : Biscuit, Bread, Bun, Cake  Jaggery making , jaggery powder .
  • 37. food processing industry • Evaluation • Planning • Raw material Product selection • Processing T • Recipe • Ingredient Food processing • • Packaging material • Cold Storage Storage • Transportation • Distributers • Marketing Market • Quality • Feed back • Improvement Post launch
  • 38. Product selection New Product Concept Existing Market Product RTC or RTE Consumer of choice Only export Opportunity Driven Market driven Value Driven Traditional/ Family Food to go in Market  product selection
  • 39. Contract farming with local farmer • price conformation issue Traditional source of raw material • Retailer & wholesaler margin Supplier agencies Raw material avalablity
  • 40. Food Processing Technologies Used • Low Temperature Storage Technology ------- • ---Freezing, Chilling, Refrigeration, Cooling, Evaporative cooling, Cold Storages • • High Temperature Processing Technology –------- • Heat Transferred by Conduction, Convection and Radiation • Heating by Pasteurization ------ L T L T H T S T UHT • Processing By Canning Method or Retorting / Autoclaving Method > 88 d C • Salting ----- • Pickling ----- In salt and acidified brine solution • High Sugar / syruping ------------- • Chemical preservative ---------- • Fermentation ----------- • Irradiation ----------- • Packaging Technology ------ • Drying / Dehydration • Canning / Bottling • Tomato Product processing • Vaccumization and Gas flushing (N2 ) • Modified Atmosphere Packaging or Storage • Controlled Atmosphere Packaging / Storage •
  • 41. Quality Evaluation of Food Products • 1 PHYSICAL PROPERTIES 2 CHEMICAL OR PROXIMATE ANALYSIS • 3 NUTRITIONAL QUALITY 4 MICRIBIAL QUALITY • 5 SENSORY QUALITY 6 TOXICOLOGICAL QUALITY • 7 PACKAGING AND LABELING QUALITY 8 AESTHETIC QUALITY • 9 SHELF LIFE QUALITY 10 COST BENEFIT RATIO
  • 42. Core value • Fix core value of company • welfare of famers Market condition • Highly focus on daily diet product • Hard to diverse Indian peoples diet Industry goal • Don’t stand on any particular product • Regular diet ?? SOME IMP FACTORS
  • 43. • MOFPI Vision 2015 document (2005) targets Increase level of processing of perishables from 6 to 20% (3 times) Increase value addition from 20% to 35% - Capital Investment subsidy - R&D Support - Quality Control Support - Market development assistant - Export incentives - Establishment of Food Parks, Food Clusters, Agril Export Zone - Cold Chain Incentive Schemes - Storage infrastructure  Government vision & support
  • 44. • Rising food prices • Higher land prices • competition with old brands • maintain quality & test • large investment • retailer, whole seller margin • raw material availability • maintain our product price • Increasing transportation costs due to a rise in oil prices. • Decline in consumer spending • plenty of water supply CHALLENGES faced by food processing industry
  • 45.  QUESTIONS ?????????