Alphageeks meetup - Semantic Applications For Web

Yaron Karasik Semantic Web Applications Building A Smarter Web From The Bottom Up

So what the heck are semantics?

Today's Talk • What are semantic apps? • What can they do? • What's the status? • What can you do tomorrow?

A simple example.. Search Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.

Web 1.0 - Keywords Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.

Web 2.0 - Tags Tags: #telaviv, #depechemode, #concert, #music Tags: #telaviv, #depechemode, #concert, #music Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.

Web 3.0 – Linked Data Tel Aviv Tel Aviv located in Israel Israel (city) (city) (country) (country) Last update --04:29 08/05/2009 Last update 04:29 08/05/2009 Tel Aviv scalpers cashing in on Depeche Mode concert Tel Aviv scalpers cashing in on Depeche Mode concert Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Scalpers are charging up to NIS 800 per ticket for Sunday's Depeche Mode concert in Tel Aviv. The same tickets cost less than NIS 300 in January. Tel Aviv. The same tickets cost less than NIS 300 in January. For their first concert in the holy land, the British band requested that the For their first concert in the holy land, the British band requested that the production crew prepare a juice machine and peeled carrots for them. They also production crew prepare a juice machine and peeled carrots for them. They also requested honey and vitamin C tablets, along with vodka, wine and beer. requested honey and vitamin C tablets, along with vodka, wine and beer.

Triplets Tel Aviv Tel Aviv located in Israel Israel (city) (city) (country) (country) Depeche Depeche released Violater Violater Mode Mode (album) (album) (band) (band) Metaweb Metaweb in the field of Semantics Semantics (company) (company) (field) (field)

Semantic Graph Depeche Depeche Tel Aviv Tel Aviv located in Israel Israel Mode Mode (city) (country) (country) performed in (city) (band) (band) in in ed d ate performed in m for in r pe loc located in ed REM foun REM rat (band) e (band) Haifa op Haifa ded (city) (city) in 1990s 1990s (decade) operated Radiohead Radiohead (decade) i n n (band) (band) perf n d ed i orm ed Caesaria Caesaria England fou in England (city) (city) (country) (country)

What is it good for? English bands that have performed in Israel? Depeche Depeche Tel Aviv Tel Aviv located in Israel Israel Mode Mode (city) (country) (country) performed in (city) (band) (band) in in ed d ate performed in m for in r pe loc located in ed REM foun REM rat (band) e (band) Haifa op Haifa ded (city) (city) in 1990s 1990s (decade) operated Radiohead Radiohead (decade) i n n (band) (band) perf n d ed i orm ed Caesaria Caesaria England fou in England (city) (city) (country) (country)

What is it good for? English bands that have performed in Israel?

What is it good for? Give me X that is Y with Z

Semantic Graph

How does it work? • Decide on shared concepts and relationships. • Create a flexible, growing data structure. • Use adequate modeling. • Build a query interface that works with the data model.

Semantic apps are.. • Contextual • Personalized • Intelligent

Contextual iPhone iPhone (product) (product) Steve Jobs Steve Jobs (person) (person) Apple Apple (company) (company) Apple Apple (fruit) (fruit) AAPL AAPL (ticker) (ticker) Apple Pie Apple Pie iPod iPod (desert) (desert) (product) (product)

Personalized Smartphone Smartphone (product (product type) type) N97 N97 iPhone iPhone (product) (product) (product) (product) Nokia Nokia Apple Apple (company) (company) (company) (company) MP3 Player MP3 Player (product (product type) type) iPod iPod (product) (product)

Intelligent Female Female (gender) (gender) Pink Pink (color) (color) iPhone iPhone iPod Nano iPod Nano (product) (product) (product) (product) MP3 Player MP3 Player Apple Apple (product (product (company) (company) type) type)

Twitter on Semantics

Twitter/Geo/Social on Semantics Chris Chris Evan Evan Chris Cornell Chris Cornell Williams Cornell Cornell Williams Concert Concert (person) (artist) (artist) (person) (event) (event) Julie Julie 3Com 3Com Owens Owens Stadium Stadium (person) (person) (venue) (venue) Yoshi's Yoshi's Sushi Sushi (restaurant) (restaurant) Sushi Mike Mike Sushi (food) Davids Davids (food) (person) (person) San San Golden Gate Golden Gate Francisco Francisco Bridge Bridge (city) (city) (landmark) (landmark)

Job Search on Semantics

Job Search on Semantics Israel Israel (country) (country) AudioFox AudioFox (company) (company) Start Up Start Up (company (company Gizmolo Gizmolo type) type) (company) (company) Web Web Ruby Ruby Framework Framework (language) (language) (product type) (product type) Looking for Merb developer Looking for Merb developer at Gizmolo in Tel Aviv. at Gizmolo in Tel Aviv. Merb Merb Rails Rails (product) (product) (product) (product)

Email on Semantics Interests Interests Junk Junk Customers Customers Boss Friends Friends Boss Family Family Project Project Urgent Urgent Partners Partners

and more..

The Semantic Web Vision Tim Berners Lee

Semantic Web Standards

Semantic Web Status Visionary Pragmatic

Linked Apps are already out there

Linked Data on Facebook

Linked Data on LinkedIn

Linked Data on last.fm Rock Metal Electronic Hip-hop and rap Jazz Reggae and ska Classical Country, folk and world Pop

Linked Data is already out there

Where does linked data come from? Top Down Bottom Up

Approach A: Semantic Databases

Approach B: Natural Language Processing

Approach C: Evolution From Common Concepts

Approach D: Domain Specific Applications

Approach E: Semantic Mash Ups

Approach G: Google

What can I do tomorrow?

Use existing linked data

Use natural language processing

Use social standards

Create your own semantic graph

Or better yet, get your users to build it

Share it

Make it smart Depeche Depeche Tel Aviv Tel Aviv located in Israel Israel Mode Mode (city) (country) (country) performed in (city) (band) (band) in d in d e ate performed in form in r pe loc located in ed REM foun REM rat (band) e (band) Haifa op Haifa ded (city) (city) in 1990s 1990s (decade) operated Radiohead Radiohead (decade) in in (band) (band) perf orm nde d ed in Caesaria Caesaria England England fou (city) (city) (country) (country)

Thank You! Yaron Karasik Email: yaronkarasik@gmail.com twitter: @greenwell

Alphageeks meetup - Semantic Applications For Web

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