yuval ariav, chief architect at onavo@yuvalariavgeekographics.comyuval.ariav@gmail.com
100k’s apps, millions of reviews, 100m’s users
what are users saying about apps?
what issues are being reported?
Great update, but…               by AngryBoid – January 15, 2011it STILL drains battery like crazy. FIX THIS FOR 5 STARS!
top 3 popular issuescrashes / force closes   ~35%sluggishness             ~19%getting ripped off       ~17%
excessive permissions   suspected malware              intrusive ads       storage issues      ~5%                      ~5...
what issues are most disturbing?
top 3 disturbing issuessuspected malware       ~12%excessive permissions   ~12%intrusive ads           ~11%
suspected malware    excessive permissions             intrusive ads           storage issues    crashes / force closes   ...
any interesting use-cases around?
(October)               Location            Network access             Phone calls               Storage            Networ...
(October)0%   10%   20%   30%   40%   50%   0%   10%   20%   30%   40%   50%   60%
what can we learn about reviewers?
review system abusebot reviewerssystematically promote games in reviewsmarket trollswrite only 1-star reviews to numerous ...
some neat controlsapp category“gamers mostly notice these issues: …”time since launch“early adopters tend to care about …”...
PARTY!yuval ariav, chief architect at onavo@yuvalariavgeekographics.comyuval.ariav@gmail.com
Playing (with) the market   fun facts about the android market
Playing (with) the market   fun facts about the android market
Playing (with) the market   fun facts about the android market
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Playing (with) the market fun facts about the android market

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Presentation videos is at http://www.youtube.com/watch?v=sYcay5XcIiM. Enjoy!

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Transcript of "Playing (with) the market fun facts about the android market"

  1. 1. yuval ariav, chief architect at onavo@yuvalariavgeekographics.comyuval.ariav@gmail.com
  2. 2. 100k’s apps, millions of reviews, 100m’s users
  3. 3. what are users saying about apps?
  4. 4. what issues are being reported?
  5. 5. Great update, but… by AngryBoid – January 15, 2011it STILL drains battery like crazy. FIX THIS FOR 5 STARS!
  6. 6. top 3 popular issuescrashes / force closes ~35%sluggishness ~19%getting ripped off ~17%
  7. 7. excessive permissions suspected malware intrusive ads storage issues ~5% ~5% crashes / battery drain force closes ~6% ~35% poor ui ~6% lacking ~7%engagement ~17% ~19% getting ripped off sluggishness / unresponsiveness
  8. 8. what issues are most disturbing?
  9. 9. top 3 disturbing issuessuspected malware ~12%excessive permissions ~12%intrusive ads ~11%
  10. 10. suspected malware excessive permissions intrusive ads storage issues crashes / force closes battery drain unresponesiveness lacking engagementnot getting moneys worth poor ui 0 2 4 6 8 10 12 14 uninstall rate (%)
  11. 11. any interesting use-cases around?
  12. 12. (October) Location Network access Phone calls Storage Network state
  13. 13. (October)0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% 60%
  14. 14. what can we learn about reviewers?
  15. 15. review system abusebot reviewerssystematically promote games in reviewsmarket trollswrite only 1-star reviews to numerous apps
  16. 16. some neat controlsapp category“gamers mostly notice these issues: …”time since launch“early adopters tend to care about …”pricing model“paid app developers should focus on …”
  17. 17. PARTY!yuval ariav, chief architect at onavo@yuvalariavgeekographics.comyuval.ariav@gmail.com

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