Playing (with) the market fun facts about the android market

yuval ariav, chief architect at onavo@yuvalariavgeekographics.comyuval.ariav@gmail.com

100k’s apps, millions of reviews, 100m’s users

what are users saying about apps?

what issues are being reported?

Great update, but… by AngryBoid – January 15, 2011it STILL drains battery like crazy. FIX THIS FOR 5 STARS!

top 3 popular issuescrashes / force closes ~35%sluggishness ~19%getting ripped off ~17%

excessive permissions suspected malware intrusive ads storage issues ~5% ~5% crashes / battery drain force closes ~6% ~35% poor ui ~6% lacking ~7%engagement ~17% ~19% getting ripped off sluggishness / unresponsiveness

what issues are most disturbing?

top 3 disturbing issuessuspected malware ~12%excessive permissions ~12%intrusive ads ~11%

suspected malware excessive permissions intrusive ads storage issues crashes / force closes battery drain unresponesiveness lacking engagementnot getting moneys worth poor ui 0 2 4 6 8 10 12 14 uninstall rate (%)

any interesting use-cases around?

(October) Location Network access Phone calls Storage Network state

(October)0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% 60%

what can we learn about reviewers?

review system abusebot reviewerssystematically promote games in reviewsmarket trollswrite only 1-star reviews to numerous apps

some neat controlsapp category“gamers mostly notice these issues: …”time since launch“early adopters tend to care about …”pricing model“paid app developers should focus on …”

PARTY!yuval ariav, chief architect at onavo@yuvalariavgeekographics.comyuval.ariav@gmail.com

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Playing (with) the market fun facts about the android market

by Yuval Ariav

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