CHAPTER 2 <ul><li>OVERVIEW OF INTERNET TECHNOLOGY AND VALUE NETWORK. </li></ul><ul><li>HISTORY OF THE INTERNET </li></ul><...
HISTORY OF THE INTERNET <ul><li>Decentralized network with redundant connection </li></ul><ul><li>ARPA -> ARPANET=multiple...
 
Key events that made 'it' happen <ul><li>Tim Berners-Lee  developed  HTML </li></ul><ul><li>Jim Clark  of Netscape,  Marc ...
Jim Clark & Marc Andreessen
 
HOW DOES THE INTERNET LOOK LIKE??
&quot;Tim&quot; Berners-Lee <ul><li>Timothy John &quot;Tim&quot; Berners-Lee ,  KBE  (born  June 8 ,  1955  in  London ,  ...
Computer Revolution IBM era Microsoft Google
The New New Thing: A Silicon Valley Story (Paperback) by Michael Lewis
Technological History (10 years of technological evolution) ‏ 1800-1900 Agriculture & Industrial  Revolution WW II Cold Wa...
INTERNET & WWW <ul><li>INTERNET </li></ul><ul><li>“ Network of networks” </li></ul><ul><li>TCP/IP </li></ul><ul><li>IP=how...
<ul><li>Internet Infrastructure. </li></ul><ul><li>Backbone-  phone lines, trunk lines </li></ul><ul><li>Routers-  hardwar...
WWW <ul><li>WWW (World Wide Web) ‏ </li></ul><ul><li>“ collections of PC on the Internet, supports hypertext” </li></ul><u...
WWW <ul><li>The  World Wide Web  (&quot; WWW &quot; or simply the &quot; Web &quot;) is a system of interlinked,  hypertex...
END of PART I <ul><li>To be continued…. </li></ul>
PART 2 <ul><li>Chapter 2 :  Internet Technologies and Value   </li></ul><ul><li>Network. </li></ul><ul><li>What is an Inte...
What is the ‘INTERNET VALUE NETWORK’? <ul><li>Each of the components describe here interacts with each other to create val...
INTERNET VALUE NETWORK <ul><li>3 major groups of the components that dynamically interacts with each other & create values...
USERS <ul><li>Definition:  Company use the Internet  intensively  in the core of their business </li></ul><ul><li>Users & ...
1.E-commerce companies <ul><li>Exchange real products for real money thro’ online </li></ul><ul><li>Book definition = comp...
2.Content aggregators <ul><li>Content providers, information aggregators, portals </li></ul><ul><li>Media companies & cont...
3.Brokers/agents <ul><li>Facilitate transactions for one party to a transaction </li></ul><ul><li>Bring buyers & sellers t...
4. Internet services <ul><li>Support services, consultancy, outsourcing, website design, electronic data interchange (EDI)...
New emerging trends on Internet services <ul><li>'cloud computing' </li></ul><ul><li>A disruptive technology that will tak...
COMMUNICATION SERVICES <ul><li>Communication service provider </li></ul><ul><li>Maintain its own ‘backbone line’=network l...
1. Backbone operators <ul><li>Control large bandwidth lines, able to handle large volume of digital traffic. </li></ul><ul...
2. ISPS/OSPS <ul><li>ISP (Internet Service Provider) provides hardware & software that enable individual to gain access to...
3. Last mile <ul><li>Local telephone switch & end user pair such as fiber optics, cable & wireless </li></ul><ul><li>Domin...
SUPPLIERS <ul><li>Like the word says it, supply upstream products or services to users & communication service providers &...
1. Content creators <ul><li>Media/content supplier are main developers & owners of intellectual capital </li></ul><ul><li>...
2. Software Suppliers <ul><li>Provides software products </li></ul><ul><li>New types of software business ‘Application Ser...
3. Hardware Suppliers <ul><li>Manufactured hardware products & supplies it </li></ul>
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Week 2 Ie 2033-PLUMS

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  1. 1. CHAPTER 2 <ul><li>OVERVIEW OF INTERNET TECHNOLOGY AND VALUE NETWORK. </li></ul><ul><li>HISTORY OF THE INTERNET </li></ul><ul><li>THE INTERNET VALUE NETWORK </li></ul>
  2. 2. HISTORY OF THE INTERNET <ul><li>Decentralized network with redundant connection </li></ul><ul><li>ARPA -> ARPANET=multiple path of data delivery in case of nuclear attacks during cold war, late 60s early 70s </li></ul>
  3. 4. Key events that made 'it' happen <ul><li>Tim Berners-Lee developed HTML </li></ul><ul><li>Jim Clark of Netscape, Marc Anderseen vs IE </li></ul><ul><li>Internet Boom, Silicon Valley, Route 128 </li></ul>
  4. 5. Jim Clark & Marc Andreessen
  5. 7. HOW DOES THE INTERNET LOOK LIKE??
  6. 8. &quot;Tim&quot; Berners-Lee <ul><li>Timothy John &quot;Tim&quot; Berners-Lee , KBE (born June 8 , 1955 in London , England ) is the inventor of the World Wide Web and director of the World Wide Web Consortium , which oversees its continued development. Informally, in technical circles, he is sometimes called &quot;TimBL&quot; or &quot;TBL&quot;. </li></ul><ul><li>-wiki- </li></ul>
  7. 9. Computer Revolution IBM era Microsoft Google
  8. 10. The New New Thing: A Silicon Valley Story (Paperback) by Michael Lewis
  9. 11. Technological History (10 years of technological evolution) ‏ 1800-1900 Agriculture & Industrial Revolution WW II Cold War ARPANET -military manufacturing plant 40’s 60’s 80’s 90’s-2XXX Birth of internet Ideas prototype Software Revolution Office Automation Hardware PCs Microsoft Formed Internet commercialized The Internet Boom 1996-1999!! Netscape Amazon Yahoo! Browser Wars The Next Next Thing?
  10. 12. INTERNET & WWW <ul><li>INTERNET </li></ul><ul><li>“ Network of networks” </li></ul><ul><li>TCP/IP </li></ul><ul><li>IP=how information transmitted broken down </li></ul><ul><li>TCP=stream of packets to reconstructed. </li></ul>
  11. 13. <ul><li>Internet Infrastructure. </li></ul><ul><li>Backbone- phone lines, trunk lines </li></ul><ul><li>Routers- hardware that perform routing functions </li></ul><ul><li>Points of Presence (POP)- point of access to a network </li></ul><ul><li>Computer Servers- hardware </li></ul><ul><li>User’s Connected PC- hardware & software </li></ul>
  12. 14. WWW <ul><li>WWW (World Wide Web) ‏ </li></ul><ul><li>“ collections of PC on the Internet, supports hypertext” </li></ul><ul><li>The idea of WWW works because the Infrastructure is in position to support the idea. </li></ul>
  13. 15. WWW <ul><li>The World Wide Web (&quot; WWW &quot; or simply the &quot; Web &quot;) is a system of interlinked, hypertext documents that runs over the Internet . With a Web browser , a user views Web pages that may contain text , images , and other multimedia and navigates between them using hyperlinks . The Web was created around 1990 by the Englishman Tim Berners-Lee working at CERN in Geneva , Switzerland . </li></ul><ul><li>- From Wikipedia, the free encyclopedia </li></ul>
  14. 16. END of PART I <ul><li>To be continued…. </li></ul>
  15. 17. PART 2 <ul><li>Chapter 2 : Internet Technologies and Value </li></ul><ul><li>Network. </li></ul><ul><li>What is an Internet value network? </li></ul><ul><li>How they interact towards the ‘Internet economy’? </li></ul><ul><li>Basically a definition & description to understand their function. </li></ul>
  16. 18. What is the ‘INTERNET VALUE NETWORK’? <ul><li>Each of the components describe here interacts with each other to create value to the end user, customers & organization. </li></ul><ul><li>Internet-internet </li></ul><ul><li>value-nilai,pentingnya </li></ul><ul><li>network-rangkaian </li></ul>
  17. 19. INTERNET VALUE NETWORK <ul><li>3 major groups of the components that dynamically interacts with each other & create values are: </li></ul><ul><li>User </li></ul><ul><li>Communication Service Provider </li></ul><ul><li>Suppliers </li></ul>
  18. 20. USERS <ul><li>Definition: Company use the Internet intensively in the core of their business </li></ul><ul><li>Users & non Internet organization not included because not related directly with the Internet infrastructure </li></ul><ul><li>3 categories </li></ul><ul><ul><li>E-commerce companies </li></ul></ul><ul><ul><li>Content aggregators </li></ul></ul><ul><ul><li>Brokers/agents </li></ul></ul><ul><ul><li>Internet services </li></ul></ul>
  19. 21. 1.E-commerce companies <ul><li>Exchange real products for real money thro’ online </li></ul><ul><li>Book definition = companies sell over online channel </li></ul><ul><li>e.g. DELL,CISCO,AOL,IBM, Amazon. COM </li></ul>
  20. 22. 2.Content aggregators <ul><li>Content providers, information aggregators, portals </li></ul><ul><li>Media companies & content provider </li></ul><ul><li>AOL,NETSCAPE, YAHOO!, </li></ul><ul><li>UNREALMIND (MAL) ‏ </li></ul>
  21. 23. 3.Brokers/agents <ul><li>Facilitate transactions for one party to a transaction </li></ul><ul><li>Bring buyers & sellers together to make money </li></ul>
  22. 24. 4. Internet services <ul><li>Support services, consultancy, outsourcing, website design, electronic data interchange (EDI), firewall, data storage. Any service beyond communication services. </li></ul><ul><li>Make money by selling services or their expertise on a fee-for service basis </li></ul><ul><li>e.g. EDS </li></ul><ul><li>Outsourcing - # 3 business potential in Malaysia. </li></ul>
  23. 25. New emerging trends on Internet services <ul><li>'cloud computing' </li></ul><ul><li>A disruptive technology that will take down existing architecture </li></ul><ul><li>Minor cloud computing google. </li></ul><ul><li>Why google is building data centers around the world is because of this trend </li></ul><ul><li>Example cloud computing application -gmail, g calendar, myspace. Soon moving to business application. </li></ul>
  24. 26. COMMUNICATION SERVICES <ul><li>Communication service provider </li></ul><ul><li>Maintain its own ‘backbone line’=network line </li></ul><ul><li>Known as the ‘last mile’ </li></ul><ul><li>Develop, maintain & provide the physical connection (phone line, cable, wireless connection </li></ul><ul><li>Includes </li></ul><ul><ul><li>Backbone operators </li></ul></ul><ul><ul><li>ISPs </li></ul></ul><ul><ul><li>Last Mile </li></ul></ul>
  25. 27. 1. Backbone operators <ul><li>Control large bandwidth lines, able to handle large volume of digital traffic. </li></ul><ul><li>In Malaysia who? </li></ul>
  26. 28. 2. ISPS/OSPS <ul><li>ISP (Internet Service Provider) provides hardware & software that enable individual to gain access to the web. </li></ul><ul><li>Have own services, switches & software to connect individual to the Internet </li></ul>
  27. 29. 3. Last mile <ul><li>Local telephone switch & end user pair such as fiber optics, cable & wireless </li></ul><ul><li>Dominated by telecommunication companies </li></ul><ul><li>Our case in Malaysia, one company controls all. shows monopolistic practices in our beloved country </li></ul>
  28. 30. SUPPLIERS <ul><li>Like the word says it, supply upstream products or services to users & communication service providers & in some cases each other = supplier -> supplier </li></ul><ul><li>Includes </li></ul><ul><ul><li>Content creators </li></ul></ul><ul><ul><li>Software suppliers </li></ul></ul><ul><ul><li>Hardware suppliers </li></ul></ul>
  29. 31. 1. Content creators <ul><li>Media/content supplier are main developers & owners of intellectual capital </li></ul><ul><li>Produce work such as music, games, graphics, video/motion picture & text </li></ul><ul><li>E.g. Disney & AOL Time Warner fully integrated content business producing & developing all products above </li></ul><ul><li>Uses fee-for-service b-model </li></ul><ul><li>Intellectual property main source of revenue (except pornography) why? </li></ul>
  30. 32. 2. Software Suppliers <ul><li>Provides software products </li></ul><ul><li>New types of software business ‘Application Service Provider’ = ASP </li></ul>
  31. 33. 3. Hardware Suppliers <ul><li>Manufactured hardware products & supplies it </li></ul>
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