Mar 17, 2010
OVERVIEW OF INTERNET TECHNOLOGY AND VALUE NETWORK.
THE INTERNET VALUE NETWORK
HISTORY OF THE INTERNET Decentralized network with redundant connection
ARPA -> ARPANET=multiple path of data delivery in case of nuclear attacks during cold war, late 60s early 70s
Key events that made 'it' happen Tim Berners-Lee developed HTML Jim Clark of Netscape, Marc Anderseen vs IE
Internet Boom, Silicon Valley, Route 128
Jim Clark & Marc Andreessen
HOW DOES THE INTERNET LOOK LIKE??
Timothy John "Tim" Berners-Lee , KBE (born June 8 , 1955 in London , England ) is the inventor of the World Wide Web and director of the World Wide Web Consortium , which oversees its continued development. Informally, in technical circles, he is sometimes called "TimBL" or "TBL".
Computer Revolution IBM era Microsoft Google
The New New Thing: A Silicon Valley Story (Paperback) by Michael Lewis
Technological History (10 years of technological evolution) 1800-1900 Agriculture & Industrial Revolution WW II Cold War ARPANET -military manufacturing plant 40’s 60’s 80’s 90’s-2XXX Birth of internet Ideas prototype Software Revolution Office Automation Hardware PCs Microsoft Formed Internet commercialized The Internet Boom 1996-1999!! Netscape Amazon Yahoo! Browser Wars The Next Next Thing?
INTERNET & WWW IP=how information transmitted broken down
TCP=stream of packets to reconstructed.
Backbone- phone lines, trunk lines Routers- hardware that perform routing functions Points of Presence (POP)- point of access to a network Computer Servers- hardware
User’s Connected PC- hardware & software
WWW “ collections of PC on the Internet, supports hypertext”
The idea of WWW works because the Infrastructure is in position to support the idea.
WWW The World Wide Web (" WWW " or simply the " Web ") is a system of interlinked, hypertext documents that runs over the Internet . With a Web browser , a user views Web pages that may contain text , images , and other multimedia and navigates between them using hyperlinks . The Web was created around 1990 by the Englishman Tim Berners-Lee working at CERN in Geneva , Switzerland .
- From Wikipedia, the free encyclopedia
END of PART I
PART 2 Chapter 2 : Internet Technologies and Value What is an Internet value network? How they interact towards the ‘Internet economy’?
Basically a definition & description to understand their function.
What is the ‘INTERNET VALUE NETWORK’?
Each of the components describe here interacts with each other to create value to the end user, customers & organization.
INTERNET VALUE NETWORK 3 major groups of the components that dynamically interacts with each other & create values are:
Communication Service Provider
USERS Definition: Company use the Internet intensively in the core of their business
Users & non Internet organization not included because not related directly with the Internet infrastructure
1.E-commerce companies Exchange real products for real money thro’ online Book definition = companies sell over online channel
e.g. DELL,CISCO,AOL,IBM, Amazon. COM
2.Content aggregators Content providers, information aggregators, portals
Media companies & content provider
3.Brokers/agents Facilitate transactions for one party to a transaction
Bring buyers & sellers together to make money
4. Internet services Support services, consultancy, outsourcing, website design, electronic data interchange (EDI), firewall, data storage. Any service beyond communication services. Make money by selling services or their expertise on a fee-for service basis
Outsourcing - # 3 business potential in Malaysia.
New emerging trends on Internet services A disruptive technology that will take down existing architecture Minor cloud computing google. Why google is building data centers around the world is because of this trend
Example cloud computing application -gmail, g calendar, myspace. Soon moving to business application.
COMMUNICATION SERVICES Communication service provider Maintain its own ‘backbone line’=network line
Develop, maintain & provide the physical connection (phone line, cable, wireless connection
1. Backbone operators
Control large bandwidth lines, able to handle large volume of digital traffic.
2. ISPS/OSPS ISP (Internet Service Provider) provides hardware & software that enable individual to gain access to the web.
Have own services, switches & software to connect individual to the Internet
3. Last mile Local telephone switch & end user pair such as fiber optics, cable & wireless Dominated by telecommunication companies
Our case in Malaysia, one company controls all. shows monopolistic practices in our beloved country
Like the word says it, supply upstream products or services to users & communication service providers & in some cases each other = supplier -> supplier
1. Content creators Media/content supplier are main developers & owners of intellectual capital Produce work such as music, games, graphics, video/motion picture & text E.g. Disney & AOL Time Warner fully integrated content business producing & developing all products above Uses fee-for-service b-model
Intellectual property main source of revenue (except pornography) why?
2. Software Suppliers Provides software products
New types of software business ‘Application Service Provider’ = ASP
3. Hardware Suppliers
Manufactured hardware products & supplies it