Week 2 Ie 2033-PLUMS
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Week 2 Ie 2033-PLUMS

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PLUMS

PLUMS

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Week 2 Ie 2033-PLUMS Week 2 Ie 2033-PLUMS Presentation Transcript

  • CHAPTER 2
    • OVERVIEW OF INTERNET TECHNOLOGY AND VALUE NETWORK.
    • HISTORY OF THE INTERNET
    • THE INTERNET VALUE NETWORK
  • HISTORY OF THE INTERNET
    • Decentralized network with redundant connection
    • ARPA -> ARPANET=multiple path of data delivery in case of nuclear attacks during cold war, late 60s early 70s
  •  
  • Key events that made 'it' happen
    • Tim Berners-Lee developed HTML
    • Jim Clark of Netscape, Marc Anderseen vs IE
    • Internet Boom, Silicon Valley, Route 128
  • Jim Clark & Marc Andreessen
  •  
  • HOW DOES THE INTERNET LOOK LIKE??
  • "Tim" Berners-Lee
    • Timothy John "Tim" Berners-Lee , KBE (born June 8 , 1955 in London , England ) is the inventor of the World Wide Web and director of the World Wide Web Consortium , which oversees its continued development. Informally, in technical circles, he is sometimes called "TimBL" or "TBL".
    • -wiki-
  • Computer Revolution IBM era Microsoft Google
  • The New New Thing: A Silicon Valley Story (Paperback) by Michael Lewis
  • Technological History (10 years of technological evolution) ‏ 1800-1900 Agriculture & Industrial Revolution WW II Cold War ARPANET -military manufacturing plant 40’s 60’s 80’s 90’s-2XXX Birth of internet Ideas prototype Software Revolution Office Automation Hardware PCs Microsoft Formed Internet commercialized The Internet Boom 1996-1999!! Netscape Amazon Yahoo! Browser Wars The Next Next Thing?
  • INTERNET & WWW
    • INTERNET
    • “ Network of networks”
    • TCP/IP
    • IP=how information transmitted broken down
    • TCP=stream of packets to reconstructed.
    • Internet Infrastructure.
    • Backbone- phone lines, trunk lines
    • Routers- hardware that perform routing functions
    • Points of Presence (POP)- point of access to a network
    • Computer Servers- hardware
    • User’s Connected PC- hardware & software
  • WWW
    • WWW (World Wide Web) ‏
    • “ collections of PC on the Internet, supports hypertext”
    • The idea of WWW works because the Infrastructure is in position to support the idea.
  • WWW
    • The World Wide Web (" WWW " or simply the " Web ") is a system of interlinked, hypertext documents that runs over the Internet . With a Web browser , a user views Web pages that may contain text , images , and other multimedia and navigates between them using hyperlinks . The Web was created around 1990 by the Englishman Tim Berners-Lee working at CERN in Geneva , Switzerland .
    • - From Wikipedia, the free encyclopedia
  • END of PART I
    • To be continued….
  • PART 2
    • Chapter 2 : Internet Technologies and Value
    • Network.
    • What is an Internet value network?
    • How they interact towards the ‘Internet economy’?
    • Basically a definition & description to understand their function.
  • What is the ‘INTERNET VALUE NETWORK’?
    • Each of the components describe here interacts with each other to create value to the end user, customers & organization.
    • Internet-internet
    • value-nilai,pentingnya
    • network-rangkaian
  • INTERNET VALUE NETWORK
    • 3 major groups of the components that dynamically interacts with each other & create values are:
    • User
    • Communication Service Provider
    • Suppliers
  • USERS
    • Definition: Company use the Internet intensively in the core of their business
    • Users & non Internet organization not included because not related directly with the Internet infrastructure
    • 3 categories
      • E-commerce companies
      • Content aggregators
      • Brokers/agents
      • Internet services
  • 1.E-commerce companies
    • Exchange real products for real money thro’ online
    • Book definition = companies sell over online channel
    • e.g. DELL,CISCO,AOL,IBM, Amazon. COM
  • 2.Content aggregators
    • Content providers, information aggregators, portals
    • Media companies & content provider
    • AOL,NETSCAPE, YAHOO!,
    • UNREALMIND (MAL) ‏
  • 3.Brokers/agents
    • Facilitate transactions for one party to a transaction
    • Bring buyers & sellers together to make money
  • 4. Internet services
    • Support services, consultancy, outsourcing, website design, electronic data interchange (EDI), firewall, data storage. Any service beyond communication services.
    • Make money by selling services or their expertise on a fee-for service basis
    • e.g. EDS
    • Outsourcing - # 3 business potential in Malaysia.
  • New emerging trends on Internet services
    • 'cloud computing'
    • A disruptive technology that will take down existing architecture
    • Minor cloud computing google.
    • Why google is building data centers around the world is because of this trend
    • Example cloud computing application -gmail, g calendar, myspace. Soon moving to business application.
  • COMMUNICATION SERVICES
    • Communication service provider
    • Maintain its own ‘backbone line’=network line
    • Known as the ‘last mile’
    • Develop, maintain & provide the physical connection (phone line, cable, wireless connection
    • Includes
      • Backbone operators
      • ISPs
      • Last Mile
  • 1. Backbone operators
    • Control large bandwidth lines, able to handle large volume of digital traffic.
    • In Malaysia who?
  • 2. ISPS/OSPS
    • ISP (Internet Service Provider) provides hardware & software that enable individual to gain access to the web.
    • Have own services, switches & software to connect individual to the Internet
  • 3. Last mile
    • Local telephone switch & end user pair such as fiber optics, cable & wireless
    • Dominated by telecommunication companies
    • Our case in Malaysia, one company controls all. shows monopolistic practices in our beloved country
  • SUPPLIERS
    • Like the word says it, supply upstream products or services to users & communication service providers & in some cases each other = supplier -> supplier
    • Includes
      • Content creators
      • Software suppliers
      • Hardware suppliers
  • 1. Content creators
    • Media/content supplier are main developers & owners of intellectual capital
    • Produce work such as music, games, graphics, video/motion picture & text
    • E.g. Disney & AOL Time Warner fully integrated content business producing & developing all products above
    • Uses fee-for-service b-model
    • Intellectual property main source of revenue (except pornography) why?
  • 2. Software Suppliers
    • Provides software products
    • New types of software business ‘Application Service Provider’ = ASP
  • 3. Hardware Suppliers
    • Manufactured hardware products & supplies it