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Presentation3 Presentation3 Presentation Transcript

  • IT 01203
    Technopreneurship
  • Get my material
    http://www.slideshare.net/yuszren/
  • The B-Plan
    The Business Plan
    Why do we need a B-Plan
    Format?
  • What’s a B-Plan
    A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
    -Wiki-
  • Why Business Plan??
    Test feasibility
    To give business best opportunity to success
    Help make business planning
    To attract investors, funding partners
  • Our Format
    Based on MDEC’s IHL B-plan
    Why?
    1-best ideas will be submitted to MDEC-
    2-easy, simple, complete
    Where to get
    http://www.technopreneurdevelopment.net.my/cms/library/file.asp?file=879
    Or google : mdec IHL
  • where do we go from here?
    IE 01203
    1st Year 2ndSem
    IHL
    Business Plan
    MDEC
    Pre-Seed
    Fund
    RM150K
    2nd Year 1stSem
    2nd Year 2ndSem
    Final Year
    Project
    3rd Year + Practical
  • What do we need to have?
    Executive Summary
    Product or Service Description
    Technology Description
    Market & Competition
    Business Model
  • Our B-Plans Objective
    To measure the viability of our ideas
    To identify potential groups for the MDEC’s IHL B-plan- 2011- RM 5 000 cash winning group and a sweet RM 150K deal before your graduation.
  • Key facts
    90% don’t read beyond your executive summary.
    It must be geared to entice the reader to read more, short and sexy.
    It is generally advisable to write the executive summary last when all the details of the business plan are available.
  • 1st B-Plan Assignment
    Due on the 26th February 2010 -12.00pm date/time stamped
    Pejabat Am SSIL
    Unless you are the next Google, SUN Microsystems, FACEBOOK, 2 page report is for ‘bull dung’!
  • 1st B-Plan Assignment
    Product or Service Description
    The focus here is the description of your product or services that you are getting into
    The readers expect you know about your business like you know the back of your hands
    Not too technical though, readers are equally knowledgeable in the business and technical aspect of the industry that you are getting into
  • What to do here? Step 1
    This is the KEY section to IDENTIFY your
    1. technology
    2. services & solution
    that your company is best at, which will bring profit to your business.
    e.g-
  • Step 2- Research
    In-depth understanding of technology hygiene
    Analysis and research
    Trends, technology and innovation
    Sunset or sunrise?
    Environment balances
    Future direction
    Are you Leading or Following technology?
    Keeping up
    cioinsight.com
    technologytrends.com.sg/contacts.html
  • Step 3 –Market potential
    Is there a market for the product / solution?
    Describe your potential customers and reasons to purchase.
    Size of market (secondary data from magazines ect…)
    Describe the competition and competitive advantage of your product / solution
  • Step 4Identify your ‘Unfair Advantage’
    What is an ‘unfair advantage’?
    “What you can do better than your Competitor?”
    You have to have a precise answer, a vague answer is as bad as no answer.
    It describes your distinct competence.
    It is your unique differentiator.
  • Examples of Unfair Advantage
    IKEA
    • Stylish, quality furniture
    • Knockdown format
    • Affordable
    • Unique and fun buying experience.
  • Chicago
  • Examples of Unfair Advantage
    Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers
    DELL
    • Uses leading-edge supply chain management
    • Real-time inventory = zero obsolesce
    • Provides clients with customization
    • Passes efficiency and costs reduction to clients.
  • Supply chain in action …wiki
  • Examples of Unfair Advantage
    STARBUCKS
    • Zero advertising
    • Expensive
    • Designer coffee
    • Provides the place to “chill-out”.
  • Ali café vs Starbucks
  • * Format*
    Describe product/solution (2 points each)
    Describe key features/uniqnues
    What are the key benefits to customers?
    Show us the product/solution (if available)‏
    Briefly explain the underlying technology.
    Intellectual Property (IP) (if applicable)‏ (extra points if lucky)
  • 1st Assignment ‏
    Describe your product & services in great details.
    Find references
    Research, research, research (library, magazines, Google it)‏
    Submit in a report format.
  • Be realistic
    Keep it real!