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Mg Tweek4
 

Mg Tweek4

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    Mg Tweek4 Mg Tweek4 Presentation Transcript

    • IE20403Business ManagementWEEK 4
      MohdYuszrenYusak
      Menara 8A
    • Get all related materials
      http://www.slideshare.net/yuszren
    • Exam movies to watch
      Internal Affairs 2 –DVD will be provided for personal view.
      The ‘CASINO’ Martin Sorcese’s film-staring Rober De Niro, Joe Pesci & Sharon Stone – will be provided.
    • Organizational Strategy
      3 steps of Strategy –making process-to produce sustainable competitive advantage
      Assess need for strategic change
      Conduct Situational Analysis
      Choose strategic Alternatives
      Providing better value for customers than competitors can
    • Sustainable competitive advantage concept
      Firm use resources to create and sustain competitive advantage-to provide greater value to customer
      Your competitive advantage becomes sustainable when competitors cannot duplicate the benefits it provides
    • Elements needed in achieving sustainable competitive advantage
      Firm’s resources must be valuable (capable of improving efficiency and effectiveness) people,things in your company,product or services
      It must be rare/unique resources (not own by anyone)
      Imperfectly imitable (extremely costly or difficult to duplicate)
      No substitutable- competitors cannot substitute other resource to produce similar value.
    • Next you need a strategy
      But before you develop a strategy you first need to understand the process of making one.
      There are 3 steps in making a strategy
    • 3 steps of the strategy making process
      Assess need for strategic change
      Conduct a situational analysis
      Choose strategic alternatives
    • Assessing the need
      Decide on what the firm/the company /the organization needs
    • Situational Analysis
      Basically it’s a SWOT analysis
      Assessment of the strengths and weaknesses in an organization and the opportunities and threats in its external environment
    • Choosing strategic Alternatives
      Choose strategic alternative that will help companies to maintain a sustainable competitive advantage
      competitors cannot duplicate the benefits you provides
    • Practice Being A Manager
      Organizational strategy is aimed at achieving sustainable competitive advantage over rivals in a particular market. This exercise will offer you the opportunity to consider how companies in the restaurant industry might develop a strategy and attempt to gain sustainable competitive advantage.
    • Step 1-Develop a concept for a new restaurant business
      Get into groups of 6.
      You may choose to develop your concept as local, regional or national company-but it must be opened locally
      You must include 1) name of your restaurant/chain 2) description of your menu, layout and other distinguishing features c) likely direct competitors of your new concept
      Present your concept informally 2 minutes
    • Step 2 others be the judge
      Each teams goal is to achieve “Most likely to Succeed” concept.
      Other teams should look into and apply the Sustainable Competitive Advantage
      Other teams evaluate and must give
      comment
      competitors cannot duplicate the benefits you provides
    • Q&A
      What are the challenges of achieving sustainable competitive advantage in the restaurant business?-what factors that determine-locally
      Do you think restaurant chains have a built-in sustainable competitive advantage over local competition in your area?-what is the source then?