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Ie 20203
 

Ie 20203

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    Ie 20203 Ie 20203 Presentation Transcript

    • IE 20203E-Commerce Business Model
      PLUMS
    • What About?
      Insurance?
      Flight Tax?
      Airport Taxes?
      ......food?
      potong que tax?
    • WHAT IS E-COMMERCE?
      Digitalized Business Transactions
      Doing business over the web.
      E.g. Amazon. COM, EBay. COM
    • OPPORTUNITIES THAT E-COMMERCE PRESENTS
      • Productivity Advances: E-commerce adoption represents-commerce represents essential avenue for corporate survival & success
      • Expanded & better-focused markets: E-Commerce can expand market reach dramatically. For example, small market/small business can market its business over on a national/global scale.
      • Cost reduction: cost of performing traditional business tasks e.g. external& internal communication, inventory control, accounting, customer relations management & procurement-can be slashed.
      • Quality gains: reduction in
      transaction times & error rates,
      elimination of manual steps
    • WHAT IS ..?
      BUSINESS MODEL:
      “The first determinant of a firm’s performance. A method which a firm builds & uses its resources to offer its customers better value than its competitors and to make money doing so.”
      -e.g. Amazon, eBay, Unreal mind (Malaysia)‏
      Pg 4. text book.
    • SO WHAT IS INTERNET /E-COMMERCE BUSINESS MODELS?
      “It is a system (components, linkages& associated dynamics) that take advantage of the properties of the Internet to make money.”
      pg 7. text book
      Linkage
      Relationship
      among the
      Components
      Components
      • Values
      • Target markets
      • Scope
      • product & services
      • Source of Revenue
      Dynamics
      The ability to
      respond to
      changes,
      /opportunities
      threats.
      Eg. DELL
    • INTERNET BUSINESS MODELS CATEGORY
      PURE PLAY
      -No existing b-model
      -Can execute new
      b-model without
      worrying existing
      model
      CLICKS & MORTAR
      -Brick & mortar ->click
      & mortar
      -Must concern with its past b-model to
      avoid failure & to
      maintain competitive
      Advantage.
      Classic examples
      Amazon.com vs Barnes & Noble
    • FORMS OF INTERNET B-MODEL
      BROKERAGE
      ADVERTISING
      INFOMEDIARY
      MERCHANT
      MANUFACTURER
      AFFILIATE
      COMMUNITY
      SUBSCRIPTION
      UTILITY
      TO MAKE
      MONEY!!
    • SUMMARY OF THE COURSE
      5 PARTS TO THE BOOK.
      THE INTERNET
      COMPONETS,LINKAGE,DYNAMICS & EVALUATION
      ROLE COMPETITIVE
      APPLYING THE CONCEPT
      CASE STUDIES
    • ASSIGNMENTS
      http://www.slideshare.net/yuszren
    • ASSESSMENT
      QUIZ ( I & II ) 20%
      Group Work (Case Study Analysis of labuan & kk?)
      ( 2 @ 20%) 40%
      Final Exam 40%
      _______________________________________________
      TOTAL 100%