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Ie 20203

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Transcript

  • 1. IE 20203E-Commerce Business Model
    PLUMS
  • 2.
  • 3.
  • 4. What About?
    Insurance?
    Flight Tax?
    Airport Taxes?
    ......food?
    potong que tax?
  • 5. WHAT IS E-COMMERCE?
    Digitalized Business Transactions
    Doing business over the web.
    E.g. Amazon. COM, EBay. COM
  • 6. OPPORTUNITIES THAT E-COMMERCE PRESENTS
    • Productivity Advances: E-commerce adoption represents-commerce represents essential avenue for corporate survival & success
    • 7. Expanded & better-focused markets: E-Commerce can expand market reach dramatically. For example, small market/small business can market its business over on a national/global scale.
    • 8. Cost reduction: cost of performing traditional business tasks e.g. external& internal communication, inventory control, accounting, customer relations management & procurement-can be slashed.
    • 9. Quality gains: reduction in
    transaction times & error rates,
    elimination of manual steps
  • 10. WHAT IS ..?
    BUSINESS MODEL:
    “The first determinant of a firm’s performance. A method which a firm builds & uses its resources to offer its customers better value than its competitors and to make money doing so.”
    -e.g. Amazon, eBay, Unreal mind (Malaysia)‏
    Pg 4. text book.
  • 11. SO WHAT IS INTERNET /E-COMMERCE BUSINESS MODELS?
    “It is a system (components, linkages& associated dynamics) that take advantage of the properties of the Internet to make money.”
    pg 7. text book
    Linkage
    Relationship
    among the
    Components
    Components
    Dynamics
    The ability to
    respond to
    changes,
    /opportunities
    threats.
    Eg. DELL
  • 16. INTERNET BUSINESS MODELS CATEGORY
    PURE PLAY
    -No existing b-model
    -Can execute new
    b-model without
    worrying existing
    model
    CLICKS & MORTAR
    -Brick & mortar ->click
    & mortar
    -Must concern with its past b-model to
    avoid failure & to
    maintain competitive
    Advantage.
    Classic examples
    Amazon.com vs Barnes & Noble
  • 17. FORMS OF INTERNET B-MODEL
    BROKERAGE
    ADVERTISING
    INFOMEDIARY
    MERCHANT
    MANUFACTURER
    AFFILIATE
    COMMUNITY
    SUBSCRIPTION
    UTILITY
    TO MAKE
    MONEY!!
  • 18. SUMMARY OF THE COURSE
    5 PARTS TO THE BOOK.
    THE INTERNET
    COMPONETS,LINKAGE,DYNAMICS & EVALUATION
    ROLE COMPETITIVE
    APPLYING THE CONCEPT
    CASE STUDIES
  • 19. ASSIGNMENTS
    http://www.slideshare.net/yuszren
  • 20. ASSESSMENT
    QUIZ ( I & II ) 20%
    Group Work (Case Study Analysis of labuan & kk?)
    ( 2 @ 20%) 40%
    Final Exam 40%
    _______________________________________________
    TOTAL 100%

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