Ie 20203
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Ie 20203

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Ie 20203 Ie 20203 Presentation Transcript

  • IE 20203E-Commerce Business Model
    PLUMS
  • What About?
    Insurance?
    Flight Tax?
    Airport Taxes?
    ......food?
    potong que tax?
  • WHAT IS E-COMMERCE?
    Digitalized Business Transactions
    Doing business over the web.
    E.g. Amazon. COM, EBay. COM
  • OPPORTUNITIES THAT E-COMMERCE PRESENTS
    • Productivity Advances: E-commerce adoption represents-commerce represents essential avenue for corporate survival & success
    • Expanded & better-focused markets: E-Commerce can expand market reach dramatically. For example, small market/small business can market its business over on a national/global scale.
    • Cost reduction: cost of performing traditional business tasks e.g. external& internal communication, inventory control, accounting, customer relations management & procurement-can be slashed.
    • Quality gains: reduction in
    transaction times & error rates,
    elimination of manual steps
  • WHAT IS ..?
    BUSINESS MODEL:
    “The first determinant of a firm’s performance. A method which a firm builds & uses its resources to offer its customers better value than its competitors and to make money doing so.”
    -e.g. Amazon, eBay, Unreal mind (Malaysia)‏
    Pg 4. text book.
  • SO WHAT IS INTERNET /E-COMMERCE BUSINESS MODELS?
    “It is a system (components, linkages& associated dynamics) that take advantage of the properties of the Internet to make money.”
    pg 7. text book
    Linkage
    Relationship
    among the
    Components
    Components
    • Values
    • Target markets
    • Scope
    • product & services
    • Source of Revenue
    Dynamics
    The ability to
    respond to
    changes,
    /opportunities
    threats.
    Eg. DELL
  • INTERNET BUSINESS MODELS CATEGORY
    PURE PLAY
    -No existing b-model
    -Can execute new
    b-model without
    worrying existing
    model
    CLICKS & MORTAR
    -Brick & mortar ->click
    & mortar
    -Must concern with its past b-model to
    avoid failure & to
    maintain competitive
    Advantage.
    Classic examples
    Amazon.com vs Barnes & Noble
  • FORMS OF INTERNET B-MODEL
    BROKERAGE
    ADVERTISING
    INFOMEDIARY
    MERCHANT
    MANUFACTURER
    AFFILIATE
    COMMUNITY
    SUBSCRIPTION
    UTILITY
    TO MAKE
    MONEY!!
  • SUMMARY OF THE COURSE
    5 PARTS TO THE BOOK.
    THE INTERNET
    COMPONETS,LINKAGE,DYNAMICS & EVALUATION
    ROLE COMPETITIVE
    APPLYING THE CONCEPT
    CASE STUDIES
  • ASSIGNMENTS
    http://www.slideshare.net/yuszren
  • ASSESSMENT
    QUIZ ( I & II ) 20%
    Group Work (Case Study Analysis of labuan & kk?)
    ( 2 @ 20%) 40%
    Final Exam 40%
    _______________________________________________
    TOTAL 100%