transaction times & error rates, elimination of manual steps
WHAT IS ..? BUSINESS MODEL: “The first determinant of a firm’s performance. A method which a firm builds & uses its resources to offer its customers better value than its competitors and to make money doing so.” -e.g. Amazon, eBay, Unreal mind (Malaysia) Pg 4. text book.
SO WHAT IS INTERNET /E-COMMERCE BUSINESS MODELS? “It is a system (components, linkages& associated dynamics) that take advantage of the properties of the Internet to make money.” pg 7. text book Linkage Relationship among the Components Components
Dynamics The ability to respond to changes, /opportunities threats. Eg. DELL
INTERNET BUSINESS MODELS CATEGORY PURE PLAY -No existing b-model -Can execute new b-model without worrying existing model CLICKS & MORTAR -Brick & mortar ->click & mortar -Must concern with its past b-model to avoid failure & to maintain competitive Advantage. Classic examples Amazon.com vs Barnes & Noble
FORMS OF INTERNET B-MODEL BROKERAGE ADVERTISING INFOMEDIARY MERCHANT MANUFACTURER AFFILIATE COMMUNITY SUBSCRIPTION UTILITY TO MAKE MONEY!!
SUMMARY OF THE COURSE 5 PARTS TO THE BOOK. THE INTERNET COMPONETS,LINKAGE,DYNAMICS & EVALUATION ROLE COMPETITIVE APPLYING THE CONCEPT CASE STUDIES